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GOODWILL AND INTANGIBLE ASSETS
9 Months Ended
Sep. 28, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
GOODWILL AND INTANGIBLE ASSETS GOODWILL AND INTANGIBLE ASSETS
The changes in the carrying value of goodwill by reportable segment for the nine months ended September 28, 2025 are as follows:
North America ConfectioneryNorth America Salty SnacksInternationalTotal
Balance at December 31, 2024
$2,032,857 $657,001 $15,895 $2,705,753 
Measurement period adjustments1,382 — — 1,382 
Foreign currency translation3,215 — 988 4,203 
Balance at September 28, 2025
$2,037,454 $657,001 $16,883 $2,711,338 

The following table provides the gross carrying amount and accumulated amortization for each major class of intangible asset:
September 28, 2025December 31, 2024
Gross Carrying AmountAccumulated AmortizationGross Carrying AmountAccumulated Amortization
Intangible assets subject to amortization:
Trademarks$1,801,222 $(322,409)$1,721,159 $(282,819)
Customer-related553,561 (176,288)552,594 (151,409)
Patents7,821 (7,821)7,579 (7,579)
Total
2,362,604 (506,518)2,281,332 (441,807)
Intangible assets not subject to amortization:
Trademarks35,015 34,341 
Total other intangible assets
$1,891,101 $1,873,866 
In 2025, the gross carrying amount of our intangible assets and corresponding accumulated amortization increased as a result of the purchase of the Fulfil brand in North America.
Total amortization expense for the three months ended September 28, 2025 and September 29, 2024 was $21,202 and $19,534, respectively. Total amortization expense for the nine months ended September 28, 2025 and September 29, 2024 was $62,958 and $58,627, respectively.