UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.     )

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The Hershey Company

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	*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to Be Held on April 29, 2014.
	THE HERSHEY COMPANY THE HERSHEY COMPANY P.O. BOX 810 HERSHEY, PA 17033-0810		Meeting Information
			Meeting Type:          Annual Meeting
			For holders as of:     February 28, 2014
			Date:  April 29, 2014       Time:  10:00 a.m. EDT
			Location:   GIANT Center
			550 West Hersheypark Drive           Hershey, PA 17033
		You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting.
		See the reverse side of this notice to obtain proxy materials and voting instructions.

— Before You Vote —

How to Access the Proxy Materials

	Proxy Materials Available to VIEW or RECEIVE:
	NOTICE AND PROXY STATEMENT            ANNUAL REPORT
	How to View Online:
	Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com.
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	1) BY INTERNET:	www.proxyvote.com
	2) BY TELEPHONE:	1-800-579-1639
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	*   If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow (located on the following page) in the subject line.
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	— How To Vote — Please Choose One of the Following Voting Methods
	Vote In Person: Please review the proxy materials for directions to the annual meeting and information on what you will need to bring with you to gain access to the meeting. You must have a government-issued photo identification and an admission ticket to be admitted. THIS NOTICE WILL SERVE AS AN ADMISSION TICKET. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow (located on the following page) available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

           Voting Items          

The Proposals to be voted on at our Annual Meeting are listed below along with the Board of Directors’ recommendations.

The Board of Directors recommends you vote FOR each of the following nominees:

1.	Election of Directors
	NOMINEES:
	01)  P. M. Arway	07)  J. M. Mead
	02)  J. P. Bilbrey	08)  J. E. Nevels
	03)  R. F. Cavanaugh	09)  A. J. Palmer
	04)  C. A. Davis	10)  T. J. Ridge
	05)  M. K. Haben	11)  D. L. Shedlarz
	06)  R. M. Malcolm
The Board of Directors recommends you vote FOR Proposals 2 and 3:
2.	Ratify the appointment of KPMG LLP as independent auditors for 2014.
3.	Approve, on a non-binding advisory basis, a resolution approving executive compensation.