X0306 4 2017-11-09 0000047111 HERSHEY CO HSY 0001323734 Buck Michele 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 1 President and CEO Common Stock 2017-11-09 4 S 0 400 108.00 D 164897 D Common Stock 175.2943 I 401(k) Plan The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 26, 2017. The total amount of securities reported as indirectly owned by the reporting person includes .4763 shares acquired from September 1, 2017 through October 31, 2017, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated November 1, 2017, provided by the Plan Trustee. /s/ Michele G. Buck 2017-11-10