X0306 4 2017-04-17 0000047111 HERSHEY CO HSY 0001530640 Wege D Michael 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP, Chief Admin Officer Common Stock 2017-04-17 4 S 0 100 108.29 D 28166 D Common Stock 2017-04-17 4 M 0 1000 34.89 A 29166 D Common Stock 2017-04-17 4 S 0 1000 108.29 D 28166 D Common Stock 884.0581 I 401(k) Plan Non-qualified Stock Option (Right to Buy) 34.89 2017-04-17 4 M 0 1000 0 D 2019-02-16 Common Stock 1000 20440 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 22, 2016. The total amount of securities reported as indirectly owned by the reporting person includes 4.1359 shares acquired from March 1, 2017 through March 31, 2017, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated April 1, 2017, provided by the Plan Trustee. The options vested according to the following schedule: 25% vested on February 17, 2010, 25% vested on February 17, 2011, 25% vested on February 17, 2012 and 25% vested on February 17, 2013. /s/ D. Michael Wege 2017-04-19