0001127602-15-012029.txt : 20150319 0001127602-15-012029.hdr.sgml : 20150319 20150319142055 ACCESSION NUMBER: 0001127602-15-012029 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150318 FILED AS OF DATE: 20150319 DATE AS OF CHANGE: 20150319 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: HERSHEY CO CENTRAL INDEX KEY: 0000047111 STANDARD INDUSTRIAL CLASSIFICATION: SUGAR & CONFECTIONERY PRODUCTS [2060] IRS NUMBER: 230691590 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 100 CRYSTAL A DRIVE STREET 2: P O BOX 810-EXTERNAL RPTG & COMPLIANCE CITY: HERSHEY STATE: PA ZIP: 17033-0810 BUSINESS PHONE: 7175344200 MAIL ADDRESS: STREET 1: P O BOX 810-EXTERNAL RPTG & COMPLIANCE STREET 2: 100 CRYSTAL A DRIVE CITY: HERSHEY STATE: PA ZIP: 17033-0810 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY FOODS CORP DATE OF NAME CHANGE: 19920703 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY CHOCOLATE CORP DATE OF NAME CHANGE: 19680401 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Alfonso Humberto P CENTRAL INDEX KEY: 0001406985 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-00183 FILM NUMBER: 15712553 MAIL ADDRESS: STREET 1: THE HERSHEY COMPANY STREET 2: 100 CRYSTAL A DRIVE CITY: HERSHEY STATE: PA ZIP: 17033 4 1 form4.xml PRIMARY DOCUMENT X0306 4 2015-03-18 0000047111 HERSHEY CO HSY 0001406985 Alfonso Humberto P 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 President, International Common Stock 2015-03-18 4 M 0 25000 34.89 A 95197 D Common Stock 2015-03-18 4 S 0 25000 101.00 D 70197 D Non-qualified Stock Option (Right to Buy) 34.89 2015-03-18 4 M 0 25000 0 D 2019-02-16 Common Stock 25000 35000 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 4, 2015. The options vest according to the following schedule: 25% vested on February 17, 2010, 25% vested on February 17, 2011, 25% vested on February 17, 2012 and 25% vested on February 17, 2013. /s/ Humberto P. Alfonso 2015-03-19