X0306 4 2015-01-16 0000047111 HERSHEY CO HSY 0001368140 O'Day Terence L 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP Chief Supply Chain Officer Common Stock 2015-01-16 4 M 0 12500 51.42 A 38007 D Common Stock 2015-01-16 4 S 0 12500 110.00 D 25507 D Non-qualified Stock Option (Right to Buy) 51.42 2015-01-16 4 M 0 12500 0 D 2021-02-21 Common Stock 12500 37875 D The shares reported as sold above were sold pursuant to a Rule 10b5-1 plan that was established by Mr. O'Day on February 14, 2014 and which plan has not been amended or modified since adoption. As is customary for plans of this type, it included fixed future sale prices, including the shares sold and reported above at a limit price of $110 per share. Under Company policy, Mr. O'Day is unable to modify the Rule 10b5-1 plan. The options vest according to the following schedule: 25% vested on February 22, 2012, 25% vested on February 22, 2013, 25% vested on February 22, 2014 and 25% will vest on February 22, 2015. /s/ Terence L. O'Day 2015-01-19