0001127602-12-014732.txt : 20120426 0001127602-12-014732.hdr.sgml : 20120426 20120426143237 ACCESSION NUMBER: 0001127602-12-014732 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120424 FILED AS OF DATE: 20120426 DATE AS OF CHANGE: 20120426 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: BILBREY JOHN P CENTRAL INDEX KEY: 0001268386 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-00183 FILM NUMBER: 12782942 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: HERSHEY CO CENTRAL INDEX KEY: 0000047111 STANDARD INDUSTRIAL CLASSIFICATION: SUGAR & CONFECTIONERY PRODUCTS [2060] IRS NUMBER: 230691590 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 100 CRYSTAL A DRIVE STREET 2: P O BOX 810-EXTERNAL RPTG & COMPLIANCE CITY: HERSHEY STATE: PA ZIP: 17033-0810 BUSINESS PHONE: 7175344200 MAIL ADDRESS: STREET 1: P O BOX 810-EXTERNAL RPTG & COMPLIANCE STREET 2: 100 CRYSTAL A DRIVE CITY: HERSHEY STATE: PA ZIP: 17033-0810 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY FOODS CORP DATE OF NAME CHANGE: 19920703 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY CHOCOLATE CORP DATE OF NAME CHANGE: 19680401 4 1 form4.xml PRIMARY DOCUMENT X0305 4 2012-04-24 0000047111 HERSHEY CO HSY 0001268386 BILBREY JOHN P 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 1 President and CEO Common Stock 2012-04-24 4 M 0 48000 34.89 A 132884 D Common Stock 2012-04-24 4 S 0 48000 65.00 D 84884 D Common Stock 305.345 I 401(k) Plan Non-qualified Stock Option (Right to Buy) 34.89 2012-04-24 4 M 0 48000 0 D 2019-02-16 Common Stock 48000 48850 D The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 29, 2011. The total amount of securities reported as indirectly owned by the reporting person includes 1.400 shares acquired from February 1, 2012 through March 30, 2012, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated April 2, 2012, provided by the Plan trustee. The options vest according to the following schedule: 25% vested on February 17, 2010, 25% vested February 17, 2011; 25% vested on February 17, 2012 and 25% will vest on February 17, 2013. John P. Bilbrey 2012-04-26