0001127602-12-014730.txt : 20120426 0001127602-12-014730.hdr.sgml : 20120426 20120426142853 ACCESSION NUMBER: 0001127602-12-014730 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120424 FILED AS OF DATE: 20120426 DATE AS OF CHANGE: 20120426 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Buck Michele CENTRAL INDEX KEY: 0001323734 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-00183 FILM NUMBER: 12782908 MAIL ADDRESS: STREET 1: THE HERSHEY COMPANY STREET 2: 100 CRYSTAL A DRIVE CITY: HERSHEY STATE: PA ZIP: 17033 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: HERSHEY CO CENTRAL INDEX KEY: 0000047111 STANDARD INDUSTRIAL CLASSIFICATION: SUGAR & CONFECTIONERY PRODUCTS [2060] IRS NUMBER: 230691590 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 100 CRYSTAL A DRIVE STREET 2: P O BOX 810-EXTERNAL RPTG & COMPLIANCE CITY: HERSHEY STATE: PA ZIP: 17033-0810 BUSINESS PHONE: 7175344200 MAIL ADDRESS: STREET 1: P O BOX 810-EXTERNAL RPTG & COMPLIANCE STREET 2: 100 CRYSTAL A DRIVE CITY: HERSHEY STATE: PA ZIP: 17033-0810 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY FOODS CORP DATE OF NAME CHANGE: 19920703 FORMER COMPANY: FORMER CONFORMED NAME: HERSHEY CHOCOLATE CORP DATE OF NAME CHANGE: 19680401 4 1 form4.xml PRIMARY DOCUMENT X0305 4 2012-04-24 0000047111 HERSHEY CO HSY 0001323734 Buck Michele 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP Chief Growth Officer Common Stock 2012-04-24 4 M 0 10368 51.42 A 67569 D Common Stock 2012-04-24 4 S 0 10368 65.00 D 57201 D Common Stock 2012-04-24 4 M 0 19950 52.30 A 77151 D Common Stock 2012-04-24 4 S 0 19950 64.89 D 57201 D Common Stock 157.598 I 401(k) Plan Non-qualified Stock Option (Right to Buy) 51.42 2012-04-24 4 M 0 10368 0 D 2021-02-21 Common Stock 10368 31107 D Non-qualified Stock Option (Right to Buy) 52.30 2012-04-24 4 M 0 19950 0 D 2016-02-15 Common Stock 19950 0 D The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 3, 2011. The total amount of securities reported as indirectly owned by the reporting person includes .9439 shares acquired from March 6, 2012 through March 30, 2012, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated April 2, 2012, provided by the Plan trustee. The options vest according to the following schedule: 25% vested on February 22, 2012, 25% will vest on February 22, 2013; 25% will vest on February 22, 2014 and 25% will vest on February 22, 2015. The options vest according to the following schedule: 25% vested on February 16, 2007, 25% vested on February 16, 2008; 25% vested on February 16, 2009 and 25% vested on February 16, 2010. Michele G. Buck 2012-04-26