POWER OF ATTORNEY

NOTICE

THE PURPOSE OF THIS POWER OF ATTORNEY IS TO GIVE THE PERSON YOU DESIGNATE
YOUR "AGENT") BROAD POWERS TO HANDLE YOUR PROPERTY, WHICH MAY INCLUDE POWERS
TO SELL OR OTHERWISE DISPOSE OF ANY REAL OR PERSONAL PROPERTY WITHOUT ADVANCE
NOTICE TO YOU OR APPROVAL BY YOU.

THIS POWER OF ATTORNEY DOES NOT IMPOSE A DUTY ON YOUR AGENT TO EXERCISE
GRANTED POWERS, BUT WHEN POWERS ARE EXERCISED, YOUR AGENT MUST USE DUE
CARE TO ACT FOR YOUR BENEFIT AND IN ACCORDANCE WITH THIS POWER OF ATTORNEY.

YOUR AGENT MAY EXERCISE THE POWERS GIVEN HERE THROUGHOUT YOUR LIFETIME,
EVEN AFTER YOU BECOME INCAPACITATED, UNLESS YOU EXPRESSLY LIMIT THE
DURATION OF THESE POWERS OR YOU REVOKE THESE POWERS OR A COURT ACTING
ON YOUR BEHALF TERMINATES YOUR AGENT'S AUTHORITY.

YOUR AGENT MUST KEEP YOUR FUNDS SEPARATE FROM YOUR AGENT'S FUNDS.

A COURT CAN TAKE AWAY THE POWERS OF YOUR AGENT IF IT FINDS YOUR AGENT
IS NOT ACTING PROPERLY.

THE POWERS AND DUTIES OF AN AGENT UNDER A POWER OF ATTORNEY ARE
EXPLAINED MORE FULLY IN 20 PA.C.S. CH. 56.

IF THERE IS ANYTHING ABOUT THIS FORM THAT YOU DO NOT UNDERSTAND,
YOU SHOULD ASK A LAWYER OF YOUR OWN CHOOSING TO EXPLAIN IT TO YOU.

I HAVE READ OR HAD EXPLAINED TO ME THIS NOTICE AND I UNDERSTAND
ITS CONTENTS.


/s/James M. Mead, Principal
4/26/2011


KNOW ALL MEN by these presents, that the undersigned, hereby constitutes
and appoints Burton H. Snyder, Steven J. Holsinger and Susan M. Angele
and each his true and lawful attorney-in-fact to:

(1) execute for and on behalf of the undersigned Forms 3, 4 and 5 relating
to transactions in securities of The Hershey Company in accordance with
Section 16(a) of the Securities Exchange Act of 1934 and the rules
thereunder;

(2) execute for and on behalf of the undersigned Form 144 relating to
transactions in securities of The Hershey Company in accordance with
Rule 144 of the Securities Act of 1933 and the rules thereunder;

(3) do and perform any and all acts for and on behalf of the undersigne
such Forms 3, 4, 5 and 144 and the timely filing of such forms with the
United States Securities and Exchange Commission and any other authority;
and

(4) take any other action of any type whatsoever in connection with
the foregoing which, in the opinion of such attorney-in-fact, may be of
benefit to, in the best interest of, or legally required of, the
undersigned, it being understood that the documents executed by each
such attorney-in-fact on behalf of the undersigned pursuant to this
Power of Attorney shall be in such form and shall contain such terms
and conditions as each such attorney-in-fact may approve in his/her
discretion.

The undersigned hereby grants to each such attorney-in-fact full
power and authority to do and perform all and every act and thing
whatsoever requisite, necessary and proper to be done in the exercise
of any of the rights and powers herein granted, as fully to all intents
and purposes as the undersigned might or could do if personally present,
with full power of substitution or revocation, hereby ratifying and
confirming all that each such attorney-in-fact shall lawfully do or
cause to be done by virtue of this Power of Attorney and the rights
and powers herein granted.  The undersigned acknowledges that the
foregoing attorneys-in-fact, each in serving in such capacity at the
request of the undersigned, are not assuming any of the undersigned's
responsibilities to comply with Section 16 of the Securities Exchange
Act of 1934 and Rule 144 of the Securities Act of 1933.

This power of attorney shall remain in full force and effect until such
time as the undersigned terminates it in writing.


/s/James M. Mead, Principal
4/26/2011


ACKNOWLEDGEMENT

I, Burton H. Snyder, have read the Power of Attorney and am one of three
persons identified as the agents for the principal.  I hereby acknowledge
that in the absence of a specific provision to the contrary in the power
of attorney or in 20 Pa.C.S. when I act as agent:

I shall exercise the powers for the benefit of the principal.

I shall keep the assets of the principal separate from my assets.

I shall exercise reasonable caution and prudence.

I shall keep a full and accurate record of all actions, receipts
and disbursements on behalf the principal.


/s/Burton H. Snyder
4/27/2011


ACKNOWLEDGEMENT

I, Steven J. Holsinger, have read the Power of Attorney and am
one of three persons identified as the agents for the principal.
I hereby acknowledge that in the absence of a specific provision
to the contrary in the power of attorney or in 20 Pa.C.S. when I
act as agent:

I shall exercise the powers for the benefit of the principal.

I shall keep the assets of the principal separate from my assets.

I shall exercise reasonable caution and prudence.

I shall keep a full and accurate record of all actions, receipts
and disbursements on behalf the principal.


/s/Steven J. Holsinger
4/27/2011


ACKNOWLEDGEMENT

I, Susan M. Angele, have read the Power of Attorney and am one of
three persons identified as the agents for the principal.  I hereby
acknowledge that in the absence of a specific provision to the contrary
in the power of attorney or in 20 Pa.C.S. when I act as agent:

I shall exercise the powers for the benefit of the principal.

I shall keep the assets of the principal separate from my assets.

I shall exercise reasonable caution and prudence.

I shall keep a full and accurate record of all actions, receipts
and disbursements on behalf the principal.


/s/Susan M. Angele
4/27/2011