GOODWILL AND INTANGIBLE ASSETS

12 Months Ended

Dec. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets

GOODWILL AND INTANGIBLE ASSETS

The changes in the carrying value of goodwill by reportable segment for the years ended December 31, 2020 and 2019 are as follows:

	North America		International and Other		Total
Goodwill	$	1,787,818	$	375,633	$	2,163,451
Accumulated impairment loss	(4,973)		(357,375)		(362,348)
Balance at January 1, 2019	1,782,845		18,258		1,801,103
Acquired during the period	178,179		—		178,179
Measurement period adjustments	1,061		—		1,061
Foreign currency translation	5,381		231		5,612
Balance at December 31, 2019	1,967,466		18,489		1,985,955
Measurement period adjustments (see Note 2)	825		—		825
Foreign currency translation	2,154		(719)		1,435
Balance at December 31, 2020	$	1,970,445	$	17,770	$	1,988,215

We had no goodwill impairment charges in 2020, 2019 or 2018.

The following table provides the gross carrying amount and accumulated amortization for each major class of intangible asset:

December 31,	2020				2019
	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
Intangible assets subject to amortization:
Trademarks	$	1,211,086	$	(104,939)	$	1,212,172	$	(73,262)
Customer-related	204,101		(49,616)		207,749		(40,544)
Patents	8,556		(8,542)		16,711		(16,525)
Total	1,423,743		(163,097)		1,436,632		(130,331)
Intangible assets not subject to amortization:
Trademarks	34,568				34,865
Total other intangible assets	$	1,295,214			$	1,341,166

In 2019, sales and operating performance associated with our Krave business were below expectations. In the fourth quarter of 2019, as part of a strategic review initiated by our leadership team, we updated our strategic forecast which projected under performance related to the Krave business primarily due to mainstream brands driving category volume and an increase in the overall competitive landscape. We deemed this to be a triggering event requiring us to test our Krave long-lived asset group for impairment. Based on our assessment, we determined that the carrying value was not recoverable and calculated an impairment loss as the excess of the asset group's carrying value over its fair value. Therefore, as a result of this testing, during the fourth quarter of 2019, we recorded an impairment charge totaling $100,131 to write down the long-lived asset group, which predominantly consisted of customer relationship and trademark intangible assets.

Total amortization expense for the years ended December 31, 2020, 2019 and 2018 was $46,472, $46,690 and $38,555, respectively.

Amortization expense for the next five years, based on current intangible asset balances, is estimated to be as follows:

Year ending December 31,	2021		2022		2023		2024		2025
Amortization expense	$	46,329	$	46,315	$	46,121	$	45,540	$	45,540