HSY_2014.12.31 Exhibit 23.1

We consent to the incorporation by reference in the registration statements (File No. 333-181542, File No. 333-174123, File No. 333-143764, File No. 333-107706, File No. 333-72100, File No. 333-72112, File No. 333-52509 and File No. 333-25853) on Forms S-3 and S-8 of The Hershey Company of our report dated February 20, 2015, with respect to the consolidated balance sheets of The Hershey Company and subsidiaries as of December 31, 2014 and 2013, the related consolidated statements of income, comprehensive income, cash flows and stockholders’ equity for each of the years in the three-year period ended December 31, 2014, and the related financial statement schedule, and the effectiveness of internal control over financial reporting as of December 31, 2014, which report appears in the December 31, 2014 Annual Report on Form 10-K of The Hershey Company. Our report dated February 20, 2015, on the effectiveness of internal control over financial reporting as of December 31, 2014, contains an explanatory paragraph that states that our audit of internal control over financial reporting of the Company excluded an evaluation of the internal control over financial reporting of Shanghai Golden Monkey Food Joint Stock Co., Ltd.