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Advertising Costs
0218 - Disclosure - Advertising Costs
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<b><font style="font-family: 'Times New Roman', Times">18.  </font></b>
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<td>
<b><font style="font-family: 'Times New Roman', Times">Advertising
Costs</font></b>
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Advertising expenses (including production and communication
costs) for fiscal years 2010, 2009 and 2008 were
$375.8 million, $303.1 million and
$338.7 million, respectively. For fiscal years 2010, 2009
and 2008, $108.9 million, $105.3 million and
$118.9 million, respectively, were recorded as a
reduction of revenue and $266.9 million,
$197.8 million and $219.8 million, respectively, were
recorded as a component of selling, general and administrative
expenses.
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Advertising Costs.
No authoritative reference available.
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