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Goodwill and Other Intangible Assets
3 Months Ended
Jul. 29, 2012
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets
Goodwill and Other Intangible Assets
Changes in the carrying amount of goodwill for the first quarter ended July 29, 2012, by reportable segment, are as follows:
 
North
American
Consumer
Products
 
Europe
 
Asia/Pacific
 
U.S.
Foodservice
 
Rest of
World
 
Total
 
(In thousands)
Balance at April 27, 2011
$
1,111,737

 
$
1,221,240

 
$
392,080

 
$
257,674

 
$
315,710

 
$
3,298,441

Purchase accounting adjustments

 
(600
)
 

 

 
1,380

 
780

Disposals

 
(1,532
)
 

 

 

 
(1,532
)
Translation adjustments
(4,662
)
 
(73,820
)
 
3,119

 

 
(36,799
)
 
(112,162
)
Balance at April 29, 2012
1,107,075

 
1,145,288

 
395,199

 
257,674

 
280,291

 
3,185,527

Disposals

 

 

 
(899
)
 

 
(899
)
Translation adjustments
(3,291
)
 
(56,749
)
 
(4,797
)
 

 
(27,371
)
 
(92,208
)
Balance at July 29, 2012
$
1,103,784

 
$
1,088,539

 
$
390,402

 
$
256,775

 
$
252,920

 
$
3,092,420



Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $84.6 million consisting of $54.5 million for Europe, $2.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 27, 2011, April 29, 2012 and July 29, 2012.
Trademarks and other intangible assets at July 29, 2012 and April 29, 2012, subject to amortization expense, are as follows:
 
July 29, 2012
 
April 29, 2012
 
Gross
 
Accum
Amort
 
Net
 
Gross
 
Accum
Amort
 
Net
 
(In thousands)
Trademarks
$
272,493

 
$
(87,908
)
 
$
184,585

 
$
282,937

 
$
(87,925
)
 
$
195,012

Licenses
208,186

 
(165,374
)
 
42,812

 
208,186

 
(163,945
)
 
44,241

Recipes/processes
88,016

 
(36,378
)
 
51,638

 
89,207

 
(35,811
)
 
53,396

Customer-related assets
210,187

 
(70,063
)
 
140,124

 
216,755

 
(69,244
)
 
147,511

Other
47,174

 
(24,769
)
 
22,405

 
48,643

 
(25,442
)
 
23,201

 
$
826,056

 
$
(384,492
)
 
$
441,564

 
$
845,728

 
$
(382,367
)
 
$
463,361



Amortization expense for trademarks and other intangible assets was $7.7 million and $8.0 million for the first quarters ended July 29, 2012 and July 27, 2011, respectively. The remaining reduction in net trademarks and other intangible assets, subject to amortization expense, since April 29, 2012 is primarily due to translation adjustments. Based upon the amortizable intangible assets recorded on the balance sheet as of July 29, 2012, annual amortization expense for each of the next five fiscal years is estimated to be approximately $31 million.
Intangible assets not subject to amortization at July 29, 2012 totaled $997.9 million and consisted of $862.4 million of trademarks, $115.8 million of recipes/processes, and $19.7 million of licenses. Intangible assets not subject to amortization at April 29, 2012 totaled $1,035.3 million and consisted of $895.9 million of trademarks, $119.3 million of recipes/processes, and $20.1 million of licenses. The reduction in intangible assets, not subject to amortization expense, since April 29, 2012 is primarily due to translation adjustments.