Segment Reporting

9 Months Ended

Sep. 28, 2014

Segment Reporting (Thousands of Dollars) [Abstract]

Segment Reporting

(11) Segment Reporting

Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties across toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of boys' action figures, vehicles and play sets, girls' toys, electronic toys and games, plush products, preschool toys and infant products, electronic interactive products, toy-related specialty products, traditional board games and puzzles and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin American regions. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the Company's U.S. and Canada and International segments.

Segment performance is measured at the operating profit level. Included in Corporate and eliminations are certain corporate expenses, including substantially all costs incurred related to the 2013 business restructurings, the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and eliminations. The accounting policies of the segments are the same as those referenced in note 1.

Results shown for the quarter and nine months are not necessarily representative of those which may be expected for the full year 2014, nor were those of the comparable 2013 periods representative of those actually experienced for the full year 2013. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarter and nine-month periods ended September 28, 2014 and September 29, 2013 are as follows.

	Quarter Ended
	September 28, 2014					September 29, 2013
Net revenues	External		Affiliate			External		Affiliate
U.S. and Canada	$	764,268		2,388			735,619		1,290
International		649,284		78			582,676		55
Entertainment and Licensing		53,378		7,362			48,637		6,806
Global Operations (a)		2,969		593,435			3,416		591,867
Corporate and Eliminations		-		(603,263	)		-		(600,018	)
	$	1,469,899		-			1,370,348		-

	Nine Months Ended
	September 28, 2014					September 29, 2013
Net revenues	External		Affiliate			External		Affiliate
U.S. and Canada	$	1,484,968		5,065			1,466,921		3,384
International		1,351,608		170			1,212,665		280
Entertainment and Licensing		135,915		14,100			114,747		12,328
Global Operations (a)		6,123		1,200,303			6,051		1,097,852
Corporate and Eliminations		-		(1,219,638	)		-		(1,113,844	)
	$	2,978,614		-			2,800,384		-

	Quarter Ended						Nine Months Ended
Operating profit (loss)	September 28, 2014			September 29, 2013			September 28, 2014			September 29, 2013
U.S. and Canada	$	169,850			146,991			252,541			243,738
International		116,451			105,663			148,097			115,951
Entertainment and Licensing		493			7,625			21,120			16,622
Global Operations (a)		15,704			17,578			15,770			3,638
Corporate and Eliminations (b)		(16,684	)		(79,151	)		(25,702	)		(96,528	)
	$	285,814			198,706			411,826			283,421

Total assets	September 28, 2014			September 29, 2013			December 29, 2013
U.S. and Canada	$	3,380,207			6,564,121			3,066,301
International		2,394,325			2,290,130			2,233,115
Entertainment and Licensing		754,575			1,383,554			691,795
Global Operations		2,293,319			2,755,595			2,172,816
Corporate and Eliminations (b)		(4,313,624	)		(8,403,255	)		(3,761,760	)
	$	4,508,802			4,590,145			4,402,267

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and eliminations. Corporate and eliminations also includes the elimination of inter-company balance sheet amounts. During 2013, certain inter-company balances were settled between each of the U.S. and Canada segment, Entertainment and Licensing segment and Corporate and eliminations. This reduced the amount of reported total assets of the U.S. and Canada and Entertainment and Licensing segments and increased the amount reported in Corporate and eliminations at September 28, 2014 and December 29, 2013 compared to September 29, 2013.

The following table represents consolidated International segment net revenues by major geographic region for the quarter and nine-month periods ended September 28, 2014 and September 29, 2013.

	Quarter Ended				Nine Months Ended
	September 28, 2014		September 29, 2013		September 28, 2014		September 29, 2013
Europe	$	403,602		376,648		827,412		755,097
Latin America		163,163		131,914		313,466		260,443
Asia Pacific		82,519		74,114		210,730		197,125
Net revenues	$	649,284		582,676		1,351,608		1,212,665

The following table presents consolidated net revenues by class of principal products for the quarter and nine-month periods ended September 28, 2014 and September 29, 2013.

	Quarter Ended				Nine Months Ended
	September 28, 2014		September 29, 2013		September 28, 2014		September 29, 2013
Boys	$	478,509		392,014		1,062,082		888,494
Games		395,221		387,450		841,449		873,774
Girls		407,718		388,696		710,235		652,889
Preschool		188,451		202,188		364,848		385,227
Net revenues	$	1,469,899		1,370,348		2,978,614		2,800,384