Segment Reporting (Tables)

3 Months Ended

9 Months Ended

Sep. 25, 2011

Sep. 25, 2011

Segment Reporting (Thousands of Dollars) [Abstract]

Net revenues by segment

	Quarter Ended
	------------------
	Sept. 25, 2011		Sept. 26, 2010
	-----------------		-----------------
	External	Affiliate	External	Affiliate
Net revenues	-----------	----------	-----------	---------
U.S. and Canada	$    764,562	4,554	825,483	5,942
International	563,310	9	458,917	29
Entertainment and Licensing	46,316	1,047	27,478	-
Global Operations (a)	1,623	635,081	1,424	667,017
Corporate and Eliminations	-	(640,691)	-	(672,988)
	------------	------------	------------	------------
	$ 1,375,811	-	1,313,302	-
	=======	=======	=======	=======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

	Nine Months Ended
	------------------
	Sept. 25, 2011		Sept. 26, 2010
	-----------------		-----------------
	External	Affiliate	External	Affiliate
Net revenues	-----------	----------	-----------	---------
U.S. and Canada	$  1,660,664	13,738	1,694,713	12,256
International	1,192,113	108	942,047	59
Entertainment and Licensing	98,144	1,735	83,038	-
Global Operations (a)	5,330	1,240,428	3,666	1,294,972
Corporate and Eliminations	-	(1,256,009)	-	(1,307,287)
	------------	------------	------------	------------
	$  2,956,251	-	2,723,464	-
	=======	=======	=======	=======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

Operating profit (loss) by segments

	Quarter Ended ----------------------		Nine Months Ended --------------------------
Operating profit (loss)	Sept. 25, 2011 -------	Sept. 26, 2010 -------	Sept. 25, 2011 -------	Sept. 26, 2010 -------
U.S. and Canada	$   128,789	158,763	227,526	278,635
International	100,739	70,818	132,756	79,984
Entertainment and Licensing	15,251	5,918	21,294	28,280
Global Operations (a)	8,802	25,298	(4,522)	25,215
Corporate and Eliminations (b)	(5,509)	(23,040)	348	(25,304)
	----------	-----------	----------	------------
	$  248,072	237,757	377,402	386,810
	======	======	======	======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and eliminations.

Total assets by segments

Total assets	Sept. 25,     2011   -------------	Sept. 26, 2010 -------------	Dec. 26,     2010     -------------
U.S. and Canada	$    5,159,977	4,335,848	4,571,597
International	1,969,676	1,610,002	1,672,326
Entertainment and Licensing	1,003,345	818,409	861,971
Global Operations	1,832,306	1,360,879	1,542,896
Corporate and Eliminations (b)	(5,880,578)	(3,909,521)	(4,555,564)
	--------------	--------------	--------------
	$    4,084,726	4,215,617	4,093,226
	========	========	========

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and eliminations.

Net revenues by product category

	Quarter Ended		Nine Months Ended
	Sept. 25, 2011 ---------	Sept. 26, 2010 ---------	Sept. 25, 2011 ---------	Sept. 26, 2010 ---------
Boys	534,595	463,697	1,285,273	930,277
Games and puzzles	364,740	387,041	796,364	876,312
Girls	259,113	269,069	491,412	531,668
Preschool	217,363	193,262	383,173	384,778
Other	-	233	29	429
	------------	------------	------------	------------
Net revenues	1,375,811	1,313,302	2,956,251	2,723,464
	========	=======	========	=======