Business Segments (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Business Segment reporting information
Operating revenues	$ 199,137	$ 213,047	$ 394,309	$ 413,353
Operating income (loss)	(152,665)	16,546	(139,733)	30,865
Interest expense	(880)	(626)	(1,899)	(1,262)
Interest income	30	67	59	136
Other, net	(403)	(473)	(1,058)	(1,115)
Income (loss) before income taxes	(153,918)	15,514	(142,631)	28,624
Direct Marketing [Member]
Business Segment reporting information
Operating revenues	142,794	152,721	282,250	293,802
Operating income (loss)	16,578	20,356	32,231	36,336
Shoppers [Member]
Business Segment reporting information
Operating revenues	56,343	60,326	112,059	119,551
Operating income (loss)	(165,946)	(1,118)	(165,745)	129
Corporate Activities [Member]
Business Segment reporting information
Operating income (loss)	$ (3,297)	$ (2,692)	$ (6,219)	$ (5,600)