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Note 2 - Revenue
9 Months Ended
Sep. 30, 2025
Notes to Financial Statements  
Revenue from Contract with Customer [Text Block]

2.

Revenue

 

Revenue Recognition. We recognize revenue when we have completed a specified service and effectively transferred the control of that service to a customer in return for an amount of consideration we expect to be entitled to receive. The amount of revenue recognized is determined by the amount of consideration specified in a contract with our customers. We have elected to exclude taxes assessed by a governmental authority on transactions with our customers from our revenue. Any unremitted balance is included in current liabilities on our balance sheets.

 

Deferred Revenue. We record a deferred revenue for cash deposits received from our customers that are to be applied as payment once the performance obligation arises and is satisfied. These deposits are recorded as deferred revenue on our condensed consolidated balance sheets as advertising deposit liabilities. We generally require amounts payable under advertising contracts with our political advertising customers to be paid for in advance. We record the receipt of this cash as an advertising deposit liability. Once the advertisement has been broadcast, the revenue is earned, and we record the revenue and reduce the balance in this deposit liability account. We recorded $12 million of revenue in the nine-months ended September 30, 2025 that was included in the advertising deposit liability balance as of December 31, 2024. We also record other deposit liabilities for cash received in advance for other arrangements, for which revenue is recorded as earned in future periods.

 

The following table presents our deferred revenue by type (in millions):

 

   

September 30,

   

December 31,

 
   

2025

   

2024

 

Advertising deposit liabilities

  $ 11     $ 12  

Other deposit liabilities

    17       17  

Total deferred revenue

  $ 28     $ 29  

 

Disaggregation of Revenue. Revenue from our production companies segment is generated through our direct sales channel. Revenue from our broadcasting and other segment is generated through both our direct and advertising agency intermediary sales channels. The following table presents our revenue from contracts with customers disaggregated by type of service and sales channel (in millions):

 

   

Three Months Ended

   

Nine Months Ended

 
   

September 30,

   

September 30,

 
   

2025

   

2024

   

2025

   

2024

 

Market and service type:

                               

Advertising:

                               

Core

  $ 355     $ 365     $ 1,060     $ 1,110  

Political

    8       173       30       247  

Total advertising

    363       538       1,090       1,357  

Retransmission consent

    346       369       1,094       1,121  

Production companies

    25       26       70       68  

Other

    15       17       49       53  

Total revenue

  $ 749     $ 950     $ 2,303     $ 2,599  
                                 

Sales channel:

                               

Direct

  $ 539     $ 558     $ 1,657     $ 1,665  

Advertising agency intermediary

    210       392       646       934  

Total revenue

  $ 749     $ 950     $ 2,303     $ 2,599