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Note 2 - Revenue
6 Months Ended
Jun. 30, 2019
Notes to Financial Statements  
Revenue from Contract with Customer [Text Block]

2.

Revenue

 

Revenue Recognition

 

We recognize revenue when we have completed a specified service and effectively transferred the control of that service to a customer in return for an amount of consideration we expect to be entitled to receive. The amount of revenue recognized is determined by the amount of consideration specified in a contract with our customers. We have elected to exclude taxes assessed by a governmental authority on transactions with our customers from our revenue. Any unremitted balance is included in current liabilities on our balance sheet.

 

We record a deposit liability for cash deposits received from our customers that are to be applied as payment once the performance obligation arises and is satisfied in the manner stated above. These deposits are recorded as deposit liabilities on our balance sheet. When we invoice our customers for completed performance obligations, we are unconditionally entitled to receive payment of the invoiced amounts. Therefore, we record invoiced amounts in accounts receivable on our balance sheet. We generally require amounts payable under advertising contracts with our political advertising customers to be paid for in advance. We record the receipt of this cash as a deposit liability. Once the advertisement has been broadcast, the revenue is earned, and we record the revenue and reduce the balance in this deposit liability account. We recorded $3 million of revenue in the six months ended June 30, 2019 that was included in the deposit liability balance as of December 31, 2018. The deposit liability balance is included in deferred revenue on our condensed consolidated balance sheets. The deposit liability balance was $8 million and $3 million as of June 30, 2019 and December 31, 2018, respectively.

 

Disaggregation of Revenue

 

Revenue from our production companies segment is generated through our direct sales channel. Revenue from our broadcast and other segment is generated through both our direct and advertising agency intermediary sales channels. The following table presents our revenue from contracts with customers disaggregated by type of service and sales channel (in millions):

 

   

Three Months Ended

   

Six Months Ended

 
   

June 30,

   

June 30,

 
   

2019

   

2018

   

2019

   

2018

 

Market and service type:

                               

Advertising:

                               

Local (including internet/digital/mobile)

  $ 226     $ 113     $ 437     $ 219  

National

    56       30       106       54  

Political

    5       18       8       24  

Total advertising

    287       161       551       297  

Retransmission consent

    201       85       405       171  

Production companies

    9       -       46       -  

Other

    11       4       24       9  

Total revenue

  $ 508     $ 250     $ 1,026     $ 477  
                                 

Sales channel:

                               

Direct

  $ 307     $ 135     $ 640     $ 269  

Advertising agency intermediary

    201       115       386       208  

Total revenue

  $ 508     $ 250     $ 1,026     $ 477