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Note 2 - Revenue
3 Months Ended
Mar. 31, 2019
Notes to Financial Statements  
Revenue from Contract with Customer [Text Block]
2
.
Revenue
 
Revenue Recognition
 
We recognize revenue when we have completed a specified service and effectively transferred the control of that service to a customer in return for an amount of consideration we expect to be entitled to receive. The amount of revenue recognized is determined by the amount of consideration specified in a contract with our customers. We have elected to exclude taxes assessed by a governmental authority on transactions with our customers from our revenue. Any unremitted balance is included in current liabilities on our balance sheet.
 
We record a deposit liability for cash deposits received from our customers that are to be applied as payment once the performance obligation arises and is satisfied in the manner stated above. These deposits are recorded as deposit liabilities on our balance sheet. When we invoice our customers for completed performance obligations, we are unconditionally entitled to receive payment of the invoiced amounts. Therefore, we record invoiced amounts in accounts receivable on our balance sheet. We generally require amounts payable under advertising contracts with our political advertising customers to be paid for in advance. We record the receipt of this cash as a deposit liability. Once the advertisement has been broadcast, the revenue is earned, and we record the revenue and reduce the balance in this deposit liability account. We recorded
$3
million of revenue in the
three
months ended
March 31, 2019
that was included in the deposit liability balance as of
December 31, 2018.
The deposit liability balance is included in deferred revenue on our condensed consolidated balance sheets. The deposit liability balance was
$10
million and
$3
million as of
March 31, 2019
and
December 31, 2018,
respectively.
 
Disaggregation of Revenue
 
Revenue from our production companies segment is generated through our direct sales channel. Revenue from our broadcast and other segment is generated through both our direct and advertising agency intermediary sales channels. The following table presents our revenue from contracts with customers disaggregated by type of service and sales channel (in millions):
 
   
Three Months Ended
 
   
March 31,
 
   
2019
   
2018
 
Market and service type:
               
Broadcast advertising:
               
Local
  $
211
    $
105
 
National
   
50
     
24
 
Political
   
3
     
6
 
Total advertising
   
264
     
135
 
Retransmission consent
   
204
     
86
 
Production companies
   
37
     
-
 
Other
   
13
     
5
 
Total revenue
  $
518
    $
226
 
                 
Sales Channel:
               
Direct
  $
333
    $
133
 
Advertising agency intermediary
   
185
     
93
 
Total revenue
  $
518
    $
226