DEF 14A 1 d639082ddef14a.htm DEF 14A DEF 14A
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.      )

 

Filed by the Registrant ☒                            Filed by a Party other than the Registrant ☐

Check the appropriate box:

 

Preliminary Proxy Statement

 

Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

 

Definitive Proxy Statement

 

Definitive Additional Materials

 

Soliciting Material Pursuant to §240.14a-12

 

 

THE GOODYEAR TIRE & RUBBER COMPANY

(Name of Registrant as Specified In Its Charter)

 

 

 

  

 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

 

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LOGO

GOOD YEAR Notice of 2019 Annual Meeting of Shareholders and Proxy Statement APRIL 8, 2019 AKRON, OHIO

 


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LOGO

INNOVATION EXCELLENCE Develop great products and services that anticipate and respond to the needs of consumers SALES & MARKETING EXCELLENCE Build the value of our brand, help our customers win in their markets, and become consumers' preferred choice OPERATIONAL EXCELLENCE Relentlessly improve our quality and efficiency to deliver the right tire, to the right place, at the right time for the right cost Winning at the intersection is the key to success HOW WE'LL WIN

 


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LOGO

March 8, 2019

Dear Fellow Goodyear Shareholder,

 


Thank you for your continued investment in Goodyear. I and the rest of the Board of Directors invite you to attend the 2019 Annual Meeting of Shareholders.

In 2018, our business teams delivered several operational wins. Most notably, we recovered consumer replacement volume in our key mature markets, led by above-industry growth in the high-margin 17-inch and greater category in the U.S. and Europe. Our commercial truck tire shipments increased, as a strong commercial product portfolio and a suite of industry-leading fleet solutions allowed us to benefit from the positive momentum in the transportation industry. Globally, we added to our OE pipeline by securing numerous new fitments, with many on electric vehicles.

We also achieved several strategic objectives during the year, three of which enhance our preparedness for the changes we see coming in the ways that tires are bought and sold:

 

  Successfully launched TireHub, our new national distributor in the U.S.;

 

  Expanded the reach of Goodyear Mobile Install, our mobile installation platform; and

 

  Introduced Roll by Goodyear, a new retail concept designed for high-traffic retail locations, such as high-end lifestyle centers and business districts.

Changing consumer preferences have led to the creation of entirely new companies, new business models and new categories. TireHub, Goodyear Mobile Install, and Roll by Goodyear reflect our response to this changing consumer behavior as it relates to the tire buying process. Each of these formats strengthens our Connected Business Model, which is designed to move us closer to our customers and consumers, allowing us to improve our service levels today while positioning us to be a leader in the changing mobility landscape.

These accomplishments were tempered by the increasing macroeconomic headwinds the tire industry faced as the year progressed, including rising raw material costs, a strengthening U.S. dollar, and softening industry conditions in emerging markets — most notably China and Brazil. These challenges dampened our financial results in 2018.

While our financial performance fell short of our goals, we are exceeding our performance from the previous industry cycle despite a turbulent environment. This is confirmation that our strategy is working and that our investments are strengthening our competitive position in the market, helping us deliver higher highs and higher lows at each point in the industry cycle.

 


We head into 2019 with a focus on execution, with product and business model innovation as a priority, and with an understanding that we need to intensify our focus on factors we can control, including our costs and cash flow in light of the realities of today’s challenging macroeconomic backdrop. However, it is also important to ensure that we are running the business for the long term. We must leverage our brand, our products, our people, and our innovation to capitalize on the market opportunities that are being created by population and income growth around the globe, as well as the disruption that is occurring in the auto industry.

A new mobility ecosystem is changing the underpinnings of the auto industry in ways unimaginable only a few years ago; however, I remain even more optimistic about our future. We have a remarkable set of assets: a powerful brand, dedicated associates, a culture of innovation, the strongest portfolio of products in our history, an aligned retail and distribution network, and a growing portfolio of premium OE fitments. The combination of these elements drives value for our customers and consumers and is where Goodyear continues to demonstrate its competitive advantage as the mobility revolution unfolds.

We will maintain our unwavering commitment to our long-term strategy of pursuing growth in the industry’s most attractive market segments and ensuring that we capture the value of our Connected Business Model. This focus, combined with our relentless commitment to capital stewardship, will underpin our ability to create sustainable shareholder value going forward.

On behalf of our Board of Directors, thank you for your continued support. We look forward to welcoming you at our annual meeting.

Sincerely,

 

LOGO  

LOGO

 

Richard J. Kramer

Chairman of the Board,

Chief Executive Officer and President

 

  

 


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LOGO

March 8, 2019

Dear Fellow Goodyear Shareholder,

 


I am honored and proud to serve as Goodyear’s independent Lead Director. Your Board of Directors sets high standards for Goodyear’s employees, officers and directors and promotes a corporate culture that is committed to acting with honesty, integrity and respect in all that we do. “Protect Our Good Name” is more than just a slogan — it is an integral part of the way we do business. As a Board, we are committed to representing your interests by providing appropriate oversight and delivering on our long-term strategy to achieve profitable growth. It has been an active year, and I want to update you on some of the key areas on which the Board has been focused.

BOARD CONTRIBUTION TO STRATEGY AND PERFORMANCE

Our Board of Directors is comprised of committed, qualified and diverse individuals who bring a wealth of experience and perspectives to their roles as the stewards of our Company and your investment in Goodyear. Our directors’ deep and diverse skill sets and thought leadership have been an invaluable resource to me, our Chairman and the Goodyear management team in establishing our long-term business strategy and in executing on that strategy. I am happy with the recent addition of Tom Williams to the Board. Tom is currently the CEO and Chairman of Parker-Hannifin Corporation, and he brings to our Board extensive senior executive leadership experience, especially with respect to the operations of complex, global businesses. I am grateful to work with such capable and dedicated individuals in the pursuit of long-term shareholder value creation. I encourage you to support each of the Board’s nominees on this year’s ballot.

BOARD LEADERSHIP STRUCTURE

We are focused on key governance practices of importance to our shareholders. Our Board leadership structure is one of those areas. The Board, after thoughtful evaluation, continues to believe that a combined Chairman-CEO role, accompanied by a strong independent Lead Director role, is the leadership structure that best serves the interests of Goodyear and our shareholders. Our Board continues to provide strong, independent oversight of management. In my role as independent Lead Director, I am empowered to provide independent leadership for our Board and am fully committed to fulfilling those responsibilities on your behalf.

 


COMMITMENT TO CONTINUED ENGAGEMENT WITH OUR SHAREHOLDERS

Our Board of Directors values the feedback and insights gained from frequent engagement with our shareholders. In 2018, I met with several of our largest shareholders to discuss the challenging industry dynamics we faced in 2018, how our strategy will enable us to drive future growth in our business, and the Board’s role in overseeing that strategy. We also discussed how the Board thinks about its composition and refreshment, the Board’s independent oversight of management, our commitment to aligning pay with performance, key sustainability initiatives, and our sound corporate governance and corporate responsibility practices. We remain committed to including our shareholders’ perspectives in boardroom discussions, and we believe that regular engagement with our shareholders is necessary to ensure thoughtful and informed consideration of your views on matters of importance to our business.

EXECUTIVE COMPENSATION

We remain committed to maintaining a strong alignment between company performance and our executive compensation program. As you read the Compensation Discussion and Analysis section of this Proxy Statement, we believe you will see the alignment of our incentive compensation plans with the Company’s performance — as payouts under those plans were significantly below target, demonstrating our strong pay for performance philosophy.

I appreciate your ongoing confidence in Goodyear and the Board of Directors. We remain committed to serving your interests, and we appreciate the opportunity to serve Goodyear on your behalf.

Sincerely,

 

LOGO  

 

W. Alan McCollough

Independent Lead Director

 

  

 


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LOGO

NOTICE OF 2019 ANNUAL MEETING OF SHAREHOLDERS AND PROXY STATEMENT

 

To the shareholders:

 

The 2019 Annual Meeting of Shareholders of The Goodyear Tire & Rubber Company, an Ohio corporation (“Goodyear,” “Company,” “we,” “our” or “us”) will be held at the Hilton Akron/Fairlawn, 3180 West Market Street, Akron, Ohio, on Monday, April 8, 2019 at 4:30 p.m., Akron Time, for the following purposes (the “Annual Meeting”):

 

 

LOGO    To elect the thirteen members of the Board of Directors named in the Proxy Statement to serve one-year terms expiring at the 2020 Annual Meeting of Shareholders (Proposal 1);

 

LOGO   To consider and approve an advisory resolution regarding the compensation of our named executive officers (Proposal 2);

 

LOGO    To consider and approve a proposal to ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for 2019 (Proposal 3);

 

LOGO   To consider and vote upon a shareholder proposal (Proposal 4), if properly presented at the Annual Meeting; and

 

LOGO    To act upon such other matters and to transact such other business as may properly come before the meeting or any adjournments thereof.

  

Location:

 

Hilton Akron/Fairlawn

3180 West Market Street

Akron, Ohio

 

Time & Date:

 

Monday, April 8, 2019 at 4:30 p.m.,

Akron Time

 

The Board of Directors fixed the close of business on February 12, 2019 as the record date for determining shareholders entitled to notice of, and to vote at, the 2019 Annual Meeting. Only holders of record of shares of common stock, without par value, of Goodyear (“Common Stock”) at the close of business on February 12, 2019 will be entitled to vote at the 2019 Annual Meeting and adjournments, if any, thereof.

 

If you are not able to attend in person, we hope that you will vote by proxy. These proxy materials contain detailed information about the matters on which we are asking you to vote. Please read the materials thoroughly and vote in accordance with the Board’s recommendations. Your vote is very important to us.

 

March 8, 2019

By order of the Board of Directors

 

 

LOGO

 

David L. Bialosky, Secretary

 

LOGO

 

Please vote via the internet or by telephone or complete, date and sign your Proxy and return it promptly in the enclosed envelope

 


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PROXY STATEMENT SUMMARY

This summary is an overview of information that you will find elsewhere in this proxy statement. This summary does not contain all of the information that you should consider, and you should read the entire proxy statement carefully before voting.

Proposals and Board Recommendations

 

Proposal

 

  

Board’s Voting Recommendation

 

  

Page Reference

 

 

1.

 

Election of Directors

  

FOR each Nominee

  

 

13

 

2.

 

Advisory Vote on Executive Compensation

  

FOR

  

 

20

 

 

3.

 

 

 

Ratification of Appointment of Independent
Registered Public Accounting Firm

 

  

 

FOR

 

  

 

 

 

 

76

 

 

 

 

 

4.

 

 

 

Shareholder Proposal regarding Independent Board Chairman

 

  

 

AGAINST

 

  

 

 

 

 

78

 

 

 

 

 

Business Overview

Goodyear is one of the world’s leading manufacturers of tires, engaging in operations in most regions of the world. In 2018, our net sales were $15.5 billion and Goodyear’s net income was $693 million. We develop, manufacture, distribute and sell tires for most applications through our strong portfolio of brands, led by the Goodyear brand, one of the most recognizable brand names in the world, as well as the Dunlop, Kelly, Debica, Sava and Fulda brands.

We are one of the world’s largest operators of commercial truck service and tire retreading centers, and we operate approximately 1,000 tire and auto service center outlets where we offer our products for retail sale and provide automotive repair and other services. We have a pervasive distribution network that is focused on making the tire buying process easier — with over 13,000 retail touch points, a concentrated network of aligned third-party distributors, approximately 200 company-owned warehouse distribution facilities, and a leading business-to-consumer e-commerce platform.

We manufacture our products in 47 manufacturing facilities in 21 countries, including the United States, and we have marketing operations in almost every country around the world. We employ approximately 64,000 full-time and temporary associates worldwide.

 

 

 


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PROXY SUMMARY

 

  

 

2018 Business Performance Highlights

 

 

LOGO

EBIT* $1,267 MILLION NET INCOME* $568 MILLION FREE CASH FLOW FROM OPERATIONS* $393 MILLION TOTAL SHAREHOLDER RETURN* 5th %ILE OF S&P 500 SHAREHOLDER RETURN PROGRAM $358 MILLION *As defined for purposes of our compensation plans in 2018

Our performance fell short of our goals in 2018 as we continued to experience challenging global industry conditions, including higher raw material costs, foreign currency headwinds due to a strong U.S. dollar, and volatility in emerging markets, including softening industry conditions in China. These factors more than offset the benefits of increased demand for our consumer replacement tires in the United States and Europe, driven by sales of 17-inch and above rim size tires that outperformed the industry.

We are not satisfied with our overall performance in 2018, and we will intensify our efforts to improve execution in the areas of our business that are largely within our control, including gross cost savings and manufacturing efficiency. The restructuring plan that we expect to unveil during the first half of 2019 will underpin the next wave of our cost savings and strengthen our long-term competitive position in the market.

We remain committed to our strategy which is aimed at capturing profitable growth in attractive market segments, particularly in 17-inch and above rim size tires, mastering increasing complexity and turning that into a competitive advantage, and connecting with consumers through our aligned distribution network of distributors and dealers.

In order to drive this future growth and address the challenging industry environment, we remain focused on:

 

   

Developing great products and services that anticipate and respond to the needs of consumers;

   

Building the value of our brand, helping our customers win in their markets, and becoming consumers’ preferred choice; and

   

Relentlessly improving our quality and efficiency to deliver the right tire, to the right place, at the right time for the right cost.

Our strategy is designed to take advantage of the long-term trends shaping our industry, particularly in the larger rim size segment of the market.

During 2018, we formed a 50/50 joint venture with Bridgestone Americas, Inc. (“Bridgestone”) that combined our company-owned wholesale distribution business and Bridgestone’s tire wholesale warehouse business to create TireHub, LLC (“TireHub”), our sole authorized national tire distributor in the United States. TireHub will provide U.S. tire dealers and retailers with a comprehensive range of passenger and light truck tires from two of the world’s leading tire companies, with an emphasis on satisfying the rapidly growing demand for larger rim diameter premium tires.

We also announced an increase in the quarterly cash dividend on our common stock, from $0.14 per share to $0.16 per share, beginning with the December 3, 2018 payment date.

 

 

 


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PROXY SUMMARY

 

  

 

Shareholder Engagement

We believe that it is important for us to communicate regularly with shareholders regarding areas of interest or concern. We have a robust shareholder engagement program that includes an annual outreach that is focused on our long-term business strategy, executive compensation, corporate governance, corporate responsibility and other topics suggested by our shareholders. This annual outreach helps to ensure that our shareholders are heard and able to communicate directly with us on these important matters. The following chart demonstrates our long-standing commitment to a robust shareholder engagement program:

 

 

Commitment to Shareholder Engagement (as a % of outstanding Common Stock)

 

LOGO

As part of our 2018 annual outreach (based on our outstanding Common Stock as of September 30, 2018):

 

   

We requested the opportunity to meet with many of our shareholders;

   

We ultimately engaged with shareholders representing over 50% of our Common Stock; and

   

Our independent Lead Director met with several of our largest shareholders (representing approximately 33% of our Common Stock) to provide a direct line of communication between our shareholders and the Board of Directors.

Specifically, our outreach meetings this year gave us the chance to discuss:

 

   

the challenging industry dynamics we faced in 2018,

   

how our strategy will enable us to drive future growth in our business,

   

the Board’s role in overseeing that strategy,

   

how the Board thinks about its composition and refreshment,

   

the Lead Director’s and Board’s independent oversight of management,

   

our commitment to aligning pay with performance,

   

an update on key sustainability initiatives, such as the Sustainable Natural Rubber Initiative, and

   

our sound executive compensation, corporate governance and corporate responsibility practices.

Executive Compensation Highlights

Our executive compensation program is designed to support achievement of our business objectives and to serve the long-term interests of our shareholders. Our executive compensation is strongly aligned to company performance and measurable

 

 

 


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PROXY SUMMARY

 

  

 

financial metrics, thereby aligning management’s interests with our shareholders’ interests by focusing management on driving increased shareholder value.

The payouts under our incentive compensation plans this year were strongly aligned with our financial and stock price performance — demonstrating our commitment to structure an executive compensation program that pays for performance — as the payouts under those plans were significantly lower than in prior years.

Our CEO’s actual payouts under our annual incentive plan over the past three years are aligned with our EBIT and Free Cash Flow from Operations performance over those periods, as shown in the graphic below. For 2018, there were no payouts for overall company performance under our annual incentive plans or the 2018 performance period under our long-term incentive plans. In 2018, our relative total shareholder return, or TSR, modifier reduced the payouts for our 2016-2018 performance cycle by 20% as well.

 

 

CEO annual incentive payout

 

LOGO

(in millions, except Actual Payout) EBIT Free cash from operations Actual Payout as a percent age of target

For 2018, our financial metrics were:

 

           Incentive Program   Financial Metrics    Weighting        
 

ANNUAL  

INCENTIVES  

    

Annual Performance Plan

 

EBIT

  

 

40

 
      

Free Cash Flow from Operations

  

 

40

 
      

Operating Drivers

  

 

20

 
                     
 

LONG-TERM  

AWARDS  

    

Performance-Based Awards  

(Paid out in Equity and Cash)

 

 

Net Income

  

 

50

    LOGO  
    

Cash Flow Return on Capital

  

 

50

    

Restricted Stock Units

              

 

 

 


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PROXY SUMMARY

 

  

 

 

 

 

THE COMPENSATION COMMITTEE HAS ADOPTED A NUMBER OF BEST PRACTICES

THAT ARE CONSISTENT WITH OUR PERFORMANCE-BASED COMPENSATION PHILOSOPHY:

 

•  Use of diversified financial metrics in our annual and long-term plans that are closely tied to our long-term strategy, along with a relative TSR modifier on all long-term performance-based awards

 

•  No dividends or dividend equivalents on unearned performance-based equity awards

 

•  No repricing of options without shareholder approval

 

•  No pension credit for newly hired executives to make up for service at prior employers

 

•  Double-trigger change-in-control provisions in our change-in-control plan and our equity compensation plans, and no walk-away rights

 

•  No tax gross-ups in our change-in-control plan or for perquisites

 

  

•  Robust stockholding guidelines for officers and directors, including stock retention provisions following the exercise of stock options or the vesting of other stock-based awards

 

•  Hedging and pledging of our Common Stock by officers, directors and employees is prohibited

 

•  Robust clawback policy in place

 

•  Compensation Committee consists only of independent Board members

 

•  Engaged a leading independent compensation consultant to assist the Compensation Committee and Board in determining executive and director compensation and evaluating program design

Our Board of Directors

 

 

OUR BOARD IS COMPRISED OF COMMITTED, QUALIFIED INDIVIDUALS WITH A DIVERSE AND COMPLEMENTARY BLEND OF SKILLS, BUSINESS AND PERSONAL EXPERIENCES, BACKGROUNDS AND EXPERTISE, INCLUDING THE FOLLOWING:

 

•  Senior leadership experience

Directors who have served in senior leadership roles at large organizations provide us with a practical understanding of organizations, processes, strategy, risk management and other factors that promote growth.

 

•  Global perspective

As a global company, we benefit from our directors who have experience with multinational companies or in international markets to help direct our global business plans and navigate challenges that we may encounter in our international operations.

 

•  Marketing and branded consumer product experience

Marketing and branding initiatives are essential to our growth strategy to increase market share in a competitive industry.

 

•  Operational and manufacturing experience

Directors with operational and manufacturing experience provide valuable insight to management on the development and execution of our strategy.

  

•  Finance, accounting and financial reporting expertise

An understanding of finance and accounting assists our directors in overseeing our financial reporting and internal controls to ensure they are accurate and transparent.

 

•  Leadership development expertise

Having directors who can help advise management on how to motivate and develop leaders within the Company helps ensure our success is sustainable.

 

•  Legal, regulatory and government experience

Directors with knowledge of the legal and regulatory framework in which we operate help evaluate risks and how our business may be impacted by governmental actions and public policy.

 

•  Corporate governance, responsibility and compliance experience

Directors with experience in these areas support our goals of strong independent Board oversight, accountability and protection of shareholder interests.

 

These collective attributes enable the Board to exercise appropriate independent oversight of management and pursue long-term, sustainable shareholder value creation by providing strategic input on the development, and oversight of the implementation, of our long-term strategy.

Our Board is also committed to periodic and thoughtful Board refreshment.

 

 

 


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BOARD TENURE 11-15 years 4 average tenure 8.1 years 6-10 years 6 3 0-5 years independence 11 11 are independent diversity 3 3 are diverse

Corporate Governance Highlights

 

 

 

WE HAVE AN ABIDING COMMITMENT TO GOOD GOVERNANCE, AS ILLUSTRATED BY THE FOLLOWING PRACTICES:

 

•  Annually elected directors; no classified board

 

•  Majority voting for the election of directors with a resignation policy

 

•  Lead independent director with clear, robust responsibilities

 

•  100% independent audit, compensation and nominating committees

 

•  Regular executive sessions of the independent directors

 

•  Conduct annual Board and Committee evaluations, including periodic use of a third-party facilitator

 

  

•  Proxy access available to 3 year, 3% shareholders for up to 20% of Board

 

•  Overboarding policy in place for directors

 

•  No poison pill in place

 

•  Shareholders have the right to call a special meeting at 25%

 

•  Clear and robust corporate governance guidelines

 

•  Maintain an industry-leading corporate responsibility program with Board oversight

 

Spotlight on Independent Board Oversight

In order to ensure that the independent and non-management members of the Board maintain proper oversight of management on behalf of our shareholders, the Board has an independent Lead Director who is elected annually by the independent members of the Board. The election of a Lead Director by the independent members of the Board demonstrates the Board’s continuing commitment to strong corporate governance, Board independence and the importance of the role of Lead Director. The Board periodically reviews the Board leadership structure and the roles of the Chairman and independent Lead Director, taking into consideration the views expressed by our shareholders. The Board believes that, especially in our changing and challenging environment, it is in the best interests of shareholders to retain the flexibility to determine the most effective Board leadership structure at any particular point in time.

 

 

 


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PROXY SUMMARY

 

  

 

W. Alan McCollough is our current independent Lead Director and has provided strong leadership of the independent and non-management directors during his tenure. He has also met frequently with investors as part of our shareholder engagement efforts in order to directly receive investor input and convey that feedback to the full Board.

Our independent Lead Director’s duties include:

 

   

Presiding at all meetings of the Board at which the Chairman is not present, including frequent executive sessions of the independent directors

   

Calling meetings or executive sessions of the independent directors

   

Serving as a liaison between the Chairman and the independent directors

   

Approving the schedule of Board meetings

   

Approving all information sent to the Board, including meeting agendas

   

Interviewing, along with the Chairman of the Governance Committee, all Board candidates

   

Discussing with the Governance Committee and the Chairman the membership of Board committees and the selection of committee chairs

   

Evaluating, with the Compensation Committee, the Chairman and CEO’s performance, and meeting with the Chairman and CEO to discuss that evaluation

   

Assisting the Governance Committee in connection with the annual Board and committee evaluation process

In addition to the clearly-delineated and comprehensive oversight responsibilities of our Lead Director, the independent directors have ample opportunity to, and regularly do, assess the performance of the CEO and provide meaningful direction to him. Our Board has strong and effective independent oversight of management.

 

 

 


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TABLE OF CONTENTS

 

    Notice Of 2019 Annual Meeting of Shareholders and Proxy Statement
1   Corporate Governance Principles and Board Matters
2   Board Leadership Structure
3   Board’s Role in Risk Oversight
5   Consideration of Director Nominees
5   Director Selection Guidelines
5   Identifying and Evaluating Nominees for Director
6   Board Structure and Committee Composition
7   Audit Committee
7   Compensation Committee
8   Committee on Corporate Responsibility and Compliance
9   Finance Committee
9   Governance Committee
9   Executive Committee
10   Corporate Responsibility
12   Communications with the Board
12   Board Independence
13   Proposal 1 – Election of Directors
20  

 

Proposal 2 – Advisory Vote to Approve the Compensation of Our Named Executive Officers

21  

 

Compensation Discussion and Analysis

21   Introduction
21   CD&A Table of Contents
22   Executive Summary
29   Compensation Philosophy
29   Components of Executive Compensation
31   Compensation Decision-Making
33   Role of Compensation Consultant
33   Peer Group Benchmarking of Primary Compensation
34   Target Setting
36   Annual Compensation
39   Long-Term Compensation
45   Retirement and Other Benefits
48   Compensation Policies and Practices
51   Compensation Committee Report
52   Executive Compensation
52   Summary Compensation Table
54   Summary of Realized Pay Earned by Our Chief Executive Officer for 2016, 2017 and 2018
55   Grants of Plan-Based Awards
56   Outstanding Equity Awards at Fiscal Year-End
58   Option Exercises and Stock Vested
58   Defined Contribution Plan Benefits
58   Pension Benefits
61   Nonqualified Deferred Compensation
62   Potential Payments Upon Termination or Change-in-Control
68   Director Compensation Table
70   Risks Related to Compensation Policies and Practices
70   Pay Ratio
71   Beneficial Ownership of Common Stock
73  

 

Section 16(a) Beneficial Ownership Reporting Compliance

73  

 

Related Person Transactions

74  

 

Principal Accountant Fees and Services

75  

 

Report of the Audit Committee

76  

 

Proposal 3 – Ratification of Appointment of Independent Registered Public Accounting Firm

78  

 

Proposal 4 – Shareholder Proposal

82   General Information
82   Shares Voting
82   Vote Required
83   Adjourned Meeting
 


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USE OF NON-GAAP FINANCIAL MEASURES

For additional information regarding segment operating income, a non-GAAP financial measure, including reconciliations to the most directly comparable GAAP financial measure, see Exhibit A to this Proxy Statement.

 

 


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CORPORATE GOVERNANCE

PRINCIPLES AND BOARD MATTERS

Goodyear is committed to having sound corporate governance principles. Having such principles is essential to running Goodyear’s business efficiently and to maintaining Goodyear’s integrity in the marketplace. Goodyear’s Corporate Governance Guidelines, Business Conduct Manual, Board of Directors and Executive Officers Conflict of Interest Policy and charters for each of the Audit, Compensation, Corporate Responsibility and Compliance, Finance, and Governance Committees are available at https://corporate.goodyear.com/en-US/investors/governance/documents-charters.html. Please note, however, that information contained on the website is not incorporated by reference in this Proxy Statement or considered to be a part of this document. A copy of the committee charters and corporate governance policies may also be obtained upon request to the Goodyear Investor Relations Department.

CURRENT COMMITTEE MEMBERSHIP AND MEETINGS HELD DURING 2018

 

        Committees
     Independent   Audit   Compensation  

Corporate
Responsibility

& Compliance

  Finance   Governance   Executive
           

Mr. Firestone

 

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MEMBER  

         

CHAIR  

     

MEMBER

           

Mr. Geissler

 

LOGO

 

 

MEMBER  

     

CHAIR

         

MEMBER

           

Mr. Hellman

 

LOGO

 

 

CHAIR  

         

MEMBER  

     

MEMBER

           

Ms. Koellner

 

LOGO

 

     

MEMBER

     

MEMBER  

       
           

Mr. Kramer

                         

MEMBER

           

Mr. McCollough Lead Director

 

LOGO

 

     

MEMBER

         

MEMBER

 

CHAIR

           

Mr. McGlade

 

LOGO

 

     

CHAIR

         

MEMBER

 

MEMBER

           

Mr. Morell

 

LOGO

 

 

MEMBER  

     

MEMBER

           
           

Mr. Palmore

 

LOGO

 

             

MEMBER  

 

CHAIR

 

MEMBER

           

Ms. Streeter

 

LOGO

 

     

MEMBER

         

MEMBER

   
           

Mr. Weidemeyer

 

LOGO

 

 

MEMBER  

     

MEMBER

           
           

Mr. Wessel

             

MEMBER

           
           

Number of Meetings in 2018

     

6

 

6

 

3

 

3

 

4

 

0

 

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LOGO

  

Board Leadership Structure

 

  

 

Board Leadership Structure

Mr. Kramer serves as our Chairman of the Board, Chief Executive Officer and President and Mr. McCollough was elected by the independent members of the Board to serve as our independent Lead Director. The Board believes that the current Board leadership structure is the most appropriate for the Company and its shareholders at this time. The Board periodically reviews the Board leadership structure and the roles of the Chairman and independent Lead Director, taking into consideration the views expressed by our shareholders.

In order to ensure that the independent and non-management members of the Board maintain proper oversight of management on behalf of our shareholders, the Board has an independent Lead Director who is elected annually by the independent members of the Board. The election of a Lead Director by the independent members of the Board demonstrates the Board’s continuing commitment to strong corporate governance, Board independence and the importance of the role of Lead Director.

Currently, the Board believes that having Mr. Kramer serve as Chairman best positions the Company to compete successfully and advance our shareholders’ interests. His extensive knowledge of the Company and the tire industry, gained through 19 years of experience in positions of increasing authority including Chief Financial Officer and President, North America, is valuable to the Board in his role as Chairman. Mr. Kramer has provided strong and open leadership of the Board as the Company executes its strategy in a highly competitive industry that continues to be challenged by volatile global economic conditions. The current combination of the Chairman and CEO roles enhances the Company’s ability to coordinate the development, articulation and execution of a unified strategy at both the Board and management levels. The Board also believes that having Mr. Kramer serve as Chairman and CEO has facilitated the flow of information to, and discussion among, members of the Board regarding the Company’s business.

The Governance Committee believes that Mr. McCollough is highly qualified to serve as our Lead Director and that he provides strong leadership of the independent and non-management directors and diligently fulfills his duties as Lead Director.

 

LEAD DIRECTOR DUTIES

 

    Preside at all meetings of the Board at which the Chairman is not present, including executive sessions of the independent directors

 

    Call meetings or executive sessions of the independent directors, and coordinate and develop the agenda for those meetings or sessions

 

    Serve as liaison between the Chairman and the independent directors

 

    Approve the schedule of Board meetings to ensure that there is sufficient time for discussion of all agenda items and advise the Chairman on the same

 

    Approve all information sent to the Board, including meeting agendas, and advise the Chairman on such matters, and may specifically request the inclusion of information
  Interview, along with the Chairman of the Governance Committee, all Board candidates and make recommendations to the Governance Committee and the Board

 

  Discuss with the Governance Committee and the Chairman the membership of Board committees and the selection of committee chairs

 

  Evaluate, together with the Compensation Committee, the Chairman and CEO’s performance, and meet with the Chairman and CEO to discuss that evaluation

 

  Assist the Governance Committee in connection with the annual Board and committee evaluation process, and address any issues regarding director performance

 

  If requested by major shareholders, ensure that he or she is available for consultation and direct communication in appropriate circumstances
 

 

 

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LOGO

  

Board Leadership Structure

 

  

 

Additional duties of our independent Lead Director are set forth in Annex II to our Corporate Governance Guidelines.

In addition to the clearly-delineated and comprehensive oversight responsibilities of our Lead Director, the independent directors have ample opportunity to, and regularly do, assess the performance of the CEO and provide meaningful direction to him. The Board has strong and effective independent oversight of management:

 

 

85% of the Company’s directors are independent;

 

 

All members of the Audit, Compensation and Governance Committees are independent directors;

 

 

Committee Chairs, all of whom are independent, approve agendas for their committee meetings;

 

 

Board and Committee agendas are prepared based on discussions with all directors and recommendations from management, and all directors are encouraged to request agenda items, additional information and/or modifications to schedules as they deem appropriate; and

 

 

The Board holds executive sessions of the independent directors at each Board meeting that are led by the Lead Director.

The Board’s policy is that, especially in our changing and challenging environment, it must retain the flexibility to determine the most effective Board leadership structure at any particular point in time. As a result, the Board has the responsibility to establish our leadership structure, including in connection with any CEO succession. Some of the factors that the Board has considered, and may consider in the future, in combining or separating the Chairman and CEO roles, include:

 

 

The respective responsibilities of the Lead Director, the Chairman of the Board and the CEO;

 

 

The effectiveness of the current Board leadership structure, including the Board’s assessment of the performance of the Chairman and CEO and the Lead Director and whether the Board is maintaining strong, independent oversight of management;

 

 

Shareholder views on our Board leadership structure;

 

 

The Company’s operating and financial performance, including the potential impact of particular leadership structures on the Company’s performance;

 

 

The ability to attract or retain well-qualified candidates for the positions of CEO, Chairman of the Board and Lead Director;

 

 

Practices at other similarly situated U.S. public companies; and

 

 

Legislative and regulatory developments.

Board’s Role in Risk Oversight

Management continually monitors the material risks facing the Company, including competitive, operational, strategic, financial (accounting, liquidity and tax), legal and regulatory risks. The Board as a whole has responsibility for oversight of management’s identification and management of, and planning for, those risks. Reviews of certain areas are conducted by relevant Board Committees that report their deliberations to the Board.

 

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LOGO

  

Board’s Role in Risk Oversight

 

  

 

The Board and its Committees oversee risks associated with their principal areas of focus, as summarized below. The Board and its Committees exercise their risk oversight function by carefully evaluating the reports they receive from management and by making inquiries of management with respect to areas of particular interest to the Board. Board oversight of risk is enhanced by the fact that the Lead Director and Chairman attend virtually all Committee meetings and that Committee reports are provided to the full Board following each Committee meeting. We believe that our leadership structure also enhances the Board’s risk oversight function since our Lead Director regularly discusses the material risks facing the Company with management. The Chairman is also expected to report candidly to his fellow directors on his assessment of the material risks we face, based upon the information he receives as part of his management responsibilities. Both the Lead Director and the Chairman are well-equipped to lead Board discussions on risk issues.

BOARD/COMMITTEE AREAS OF RISK OVERSIGHT

 

 

 

Full Board   

  Strategic, financial and execution risk associated with the annual operating plan and strategic plan (including allocation of capital investments);

 

  Major litigation and regulatory matters;

 

  Acquisitions and divestitures;

 

  Diversity and inclusion; and

 

  Management succession planning.

 

Audit Committee   

  Risks associated with financial matters, particularly financial reporting and disclosure, accounting, and internal controls, as well as risks associated with information technology and cybersecurity.

 

Compensation Committee   

  Risks associated with the establishment and administration of executive compensation, incentive compensation programs, and performance management of officers.

 

Governance Committee   

  Risks associated with Board effectiveness and organization, corporate governance matters, and director succession planning.

 

Finance Committee   

  Risks associated with liquidity, pension plans (including investment performance, asset allocation and funded status), taxes, currency and interest rate exposures, and insurance strategies.

 

Committee on Corporate
Responsibility and Compliance
  

  Risks associated with health, safety and the environment, sustainability, product quality, technology and innovation, and the Company’s legal and ethical compliance program.

 

 

 

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LOGO

  

Consideration of Director Nominees

 

  

 

Consideration of Director Nominees

The Governance Committee will consider properly submitted shareholder nominations of candidates for membership on the Board as described below under “Identifying and Evaluating Nominees for Director.” In evaluating nominations, the Governance Committee seeks to address the criteria described below under “Director Selection Guidelines.”

Any shareholder desiring to submit a proposed candidate for consideration by the Governance Committee should send the name of the proposed candidate, together with biographical data and background information concerning the candidate, to the Office of the Secretary, The Goodyear Tire & Rubber Company, 200 Innovation Way, Akron, Ohio 44316-0001.

Director Selection Guidelines

The Board of Directors has approved guidelines for selecting directors as part of our Corporate Governance Guidelines. Criteria considered in the selection of directors include:

 

 

Personal qualities and characteristics, including the highest personal and professional integrity, sound judgment, and reputation in the business community or a record of public service;

 

 

Substantial business experience or professional expertise and a record of accomplishments;

 

 

Experience and stature necessary to be highly effective, working with other members of the Board, in serving the long-term interests of shareholders;

 

 

Ability and willingness to devote sufficient time to the affairs of the Board and the Company and to carry out their duties effectively;

 

 

The needs of the Company at the time of nomination to the Board and the fit of a particular individual’s skills and personality with those of the other directors in building a Board that is effective and responsive to the needs of the Company;

 

 

Diverse business experience, substantive expertise, skills and background, as well as diversity in personal characteristics, such as age, gender and ethnicity; and

 

 

Ability to satisfy Goodyear’s and The Nasdaq Stock Market’s independence standards.

Identifying and Evaluating Nominees for Director

The Governance Committee is responsible for identifying, screening and recommending persons for nomination to the Board. The Governance Committee considers candidates for Board membership suggested by its members and other Board members, as well as management and shareholders. On occasion, the Committee also retains third-party executive search firms to identify candidates. In addition, under our prior master labor agreement with the United Steelworkers (the “USW”), the USW had the right to nominate a candidate for consideration for membership on the Board. Mr. Wessel, who became a director in December 2005, was identified and recommended by the USW. Mr. Williams was initially identified as a potential candidate for Board membership by management.

 

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LOGO

  

Identifying and Evaluating Nominees for Director

 

  

 

Once a prospective nominee has been identified, the Committee makes an initial determination on whether to conduct a full evaluation of the candidate. This initial determination is based on whatever information is provided to the Committee with the recommendation of the prospective candidate, as well as the Committee’s own knowledge of the prospective candidate, which may be supplemented by inquiries to the person making the recommendation or others. The preliminary determination is based primarily on the need for additional Board members and the likelihood that the prospective nominee can satisfy the director selection guidelines described above. If the Committee determines, in consultation with the Chairman of the Board, the Lead Director and other Board members as appropriate, that additional consideration is warranted, it may request a third-party search firm to gather additional information about the prospective nominee’s background and experience and to report its findings to the Committee. The Committee then evaluates the prospective nominee against the standards and qualifications set out in Goodyear’s director selection guidelines. The Committee also considers such other relevant factors as it deems appropriate, including the balance of management and independent directors and the evaluations of other prospective nominees. As described above under “Director Selection Guidelines,” diversity is among the many factors that the Committee considers in evaluating prospective nominees. We consider the members of our Board to have a diverse set of business and personal experiences, backgrounds and expertise, and to be diverse in terms of age, gender and ethnicity.

In connection with this evaluation, the Committee determines whether to interview the prospective nominee, and if warranted, the Lead Director, the Chairman of the Committee, one or more other members of the Committee and others as appropriate, interview prospective nominees in person or by telephone. After completing this evaluation and interview, the Committee makes a recommendation to the full Board as to the persons who should be nominated for election to the Board, and the Board makes its decision after considering the recommendation and report of the Committee.

Board Structure and Committee Composition

As of the date of this Proxy Statement, Goodyear’s Board has thirteen directors, each elected annually, and the following six committees: (1) Audit, (2) Compensation, (3) Corporate Responsibility and Compliance, (4) Finance, (5) Governance, and (6) Executive. The current membership and the function of each of the committees are described below. Each of the committees operates under a written charter adopted by the Board, except for the Executive Committee which is provided for by our Code of Regulations. During 2018, the Board held seven meetings. Each director attended at least 75% of all Board and applicable Committee meetings. Directors are expected to attend annual meetings of Goodyear’s shareholders. All of the directors attended the last annual meeting of shareholders.

 

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LOGO

  

Audit Committee

 

  

 

 

 

Audit Committee

 

MEMBERS:

 

Mr. Firestone

 

Mr. Geissler

 

Mr. Hellman (Chairman)

 

Mr. Morell

 

Mr. Weidemeyer

 

MEETINGS IN 2018: 6

 

The Board has determined that each member of the Audit Committee is independent within the meaning of Goodyear’s independence standards and applicable Securities and Exchange Commission rules and regulations, and Mr. Hellman is an audit committee financial expert.

    

KEY RESPONSIBILITIES:

 

The Audit Committee assists the Board in fulfilling its responsibilities for oversight of the integrity of Goodyear’s financial statements, Goodyear’s compliance with legal and regulatory requirements related to financial reporting, the independent registered public accounting firm’s qualifications and independence, and the performance of Goodyear’s internal auditors and independent registered public accounting firm. The Audit Committee appoints, evaluates and determines the compensation of Goodyear’s independent registered public accounting firm; reviews and approves the scope of the annual audit plan; reviews and pre-approves all auditing services and permitted non-audit services (and related fees) to be performed by the independent registered public accounting firm; oversees investigations into complaints concerning financial matters; reviews policies and guidelines with respect to risk assessment and risk management, including Goodyear’s major financial risk exposures; oversees Goodyear’s information technology and cybersecurity strategy; prepares the Audit Committee report for inclusion in the annual proxy statement; and annually reviews the Audit Committee charter and the Committee’s performance. The Audit Committee works closely with management as well as Goodyear’s independent registered public accounting firm. The Audit Committee has the authority to obtain advice and assistance from, and receive appropriate funding from Goodyear for, outside legal, accounting or other advisors as the Audit Committee deems necessary to carry out its duties.

 

The report of the Audit Committee is on page 75 of this Proxy Statement.

 

 

Compensation Committee

 

MEMBERS:

 

Ms. Koellner

 

Mr. McCollough

 

Mr. McGlade (Chairman)

 

Ms. Streeter

 

MEETINGS IN 2018: 6

 

The Board has determined that each member of the Compensation Committee is independent within the meaning of Goodyear’s independence standards and applicable Nasdaq listing standards.

    

KEY RESPONSIBILITIES:

 

The Board of Directors has delegated to the Compensation Committee primary responsibility for establishing and administering Goodyear’s compensation programs for officers and other key personnel. The Compensation Committee oversees Goodyear’s compensation and benefit plans and policies for directors, officers and other key personnel, administers its incentive compensation plans (including reviewing and approving grants to officers and other key personnel), and reviews and approves annually all compensation decisions relating to officers, including the Chief Executive Officer. The Compensation Committee also prepares a report on executive compensation for inclusion in the annual proxy statement and reviews and discusses the Compensation Discussion and Analysis with management and recommends its inclusion in the annual proxy statement. The report of the Compensation Committee is on page 51 of this Proxy Statement.

 

In performing its duties, the Compensation Committee meets periodically with the CEO to review compensation policies and specific levels of compensation paid to officers and other key personnel, and reports and makes recommendations to the Board regarding executive compensation policies and programs. The Compensation Committee informs the non- management directors of the Board of its decisions regarding compensation for the CEO and other significant decisions related to the administration of its duties. The Compensation

 

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LOGO

  

Compensation Committee

 

  

 

 

 

Compensation Committee (continued)

 

    

Committee also will consider the results of shareholder advisory votes on executive compensation matters and the changes, if any, to Goodyear’s executive compensation policies, practices and plans that may be warranted as a result of any such vote and reviews an annual risk assessment of Goodyear’s executive compensation policies, practices and plans as part of its role in overseeing management’s identification and management of, and planning for, compensation-related risks. Under its charter, the Compensation Committee may delegate its authority to one or more of its members as appropriate.

 

The Compensation Committee has the authority to retain outside advisors, including independent compensation consultants, to assist it in evaluating actual and proposed compensation for officers. The Compensation Committee also has the authority to approve, and receive appropriate funding from Goodyear for, any such outside advisor’s fees. Prior to retaining any such advisors, the Compensation Committee considers the independence-related factors identified in applicable securities laws and Nasdaq listing standards. The Compensation Committee has retained Frederic W. Cook & Co., Inc. (“F.W. Cook”) as its compensation consultant, and has determined that F.W. Cook is independent. The Compensation Committee solicits advice from F.W. Cook on executive compensation matters relating to the CEO and other officers.

 

This advice is described in more detail under the heading “Compensation Discussion and Analysis — Role of Compensation Consultant.”

 

 

Committee on Corporate Responsibility and Compliance

 

MEMBERS:

 

Mr. Geissler (Chairman)

 

Mr. Morell

 

Mr. Weidemeyer

 

Mr. Wessel

 

MEETINGS IN 2018: 3

 

    

KEY RESPONSIBILITIES:

 

The Committee on Corporate Responsibility and Compliance reviews Goodyear’s legal compliance programs as well as its business conduct policies and practices and its policies and practices regarding its relationships with shareholders, employees, customers, governmental agencies and the general public. The Committee also monitors Goodyear’s objectives, policies and programs with respect to sustainability, workplace health and safety, product technology and innovation, and product quality. The Committee may also recommend appropriate new policies to the Board of Directors.

 

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LOGO

  

Finance Committee

 

  

 

 

 

Finance Committee

 

MEMBERS:

 

Mr. Firestone (Chairman)

 

Mr. Hellman

 

Ms. Koellner

 

Mr. Palmore

 

MEETINGS IN 2018: 3

    

KEY RESPONSIBILITIES:

 

The Finance Committee consults with management and makes recommendations to the Board of Directors regarding Goodyear’s capital structure, dividend policy, tax strategies, compliance with terms in financing arrangements, insurance strategies, banking arrangements and lines of credit, and pension plan funding. The Finance Committee also reviews and consults with management regarding policies with respect to interest rate and foreign exchange risk, liquidity management, counterparty risk, derivative usage, credit ratings, and investor relations activities.

 

 

Governance Committee

 

MEMBERS:

 

Mr. McCollough

 

Mr. McGlade

 

Mr. Palmore (Chairman)

 

Ms. Streeter

 

MEETINGS IN 2018: 4

 

The Board has determined that each member of the Governance Committee is independent within the meaning of Goodyear’s independence standards.

    

KEY RESPONSIBILITIES:

 

The Governance Committee identifies, evaluates and recommends to the Board of Directors candidates for election to the Board. The Committee also develops and recommends appropriate corporate governance guidelines, recommends policies and standards for evaluating the overall effectiveness of the Board of Directors in the governance of Goodyear and undertakes such other activities as may be delegated to it from time to time by the Board of Directors.

 

 

Executive Committee

 

MEMBERS:

 

Mr. Firestone

 

Mr. Geissler

 

Mr. Hellman

 

Mr. Kramer

 

Mr. McCollough (Chairman)

 

Mr. McGlade

 

Mr. Palmore

 

MEETINGS IN 2018: 0

 

    

KEY RESPONSIBILITIES:

 

The Executive Committee is comprised of the Chairmen of each of the Board’s other standing committees, the Chairman of the Board and the Lead Director, who serves as Chairman of the Executive Committee. The Executive Committee may transact all business and take any actions that can be done by the Board of Directors, except that it does not have authority to fill any Board or committee vacancies.

 

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LOGO

  

Corporate Responsibility

 

  

 

Corporate Responsibility

Goodyear is proud of its longstanding commitment to corporate responsibility. Our associates strive for continuous improvement in all areas of corporate responsibility for the benefit of our customers, suppliers, communities and investors, as well as the environment.

Goodyear’s Board Committee on Corporate Responsibility and Compliance oversees our corporate responsibility objectives and regularly monitors our progress toward achieving them. We also actively discuss these objectives with investors and other stakeholders, soliciting their feedback on any areas where they would like to see improvement.

In 2018, we conducted an assessment, following an earlier assessment in 2014, to review corporate responsibility topics that are high priorities to the company and its stakeholders and to highlight opportunities for ongoing improvement. Our Corporate Responsibility Strategy has been refreshed based on this assessment.

Progress on this strategy, shown below, is the basis for our annual Corporate Responsibility Report. Areas of focus include Sustainable Sourcing, Responsible Operations, Advanced Mobility and Inspiring Culture.

 

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LOGO

  

Corporate Responsibility

 

  

 

CORPORATE RESPONSIBILITY STRATEGY AND 2018 HIGHLIGHTS

 

Sustainable   Sourcing      

 

Sustainable Raw

Materials & Sourcing

 

Supply Chain

Management

 

 

In 2018, we published our Natural Rubber Procurement Policy which reflects our strong commitment to the responsible sourcing of raw materials. We also audited 79% of our natural rubber suppliers throughout the year, in accordance with our policy.

 

Following up on our award-winning breakthrough of applying soybean oil in the tread compound of tires as a replacement for traditional petroleum oil, we released two new tires using this new technology — the Assurance WeatherReady and the Eagle Enforcer All Weather.

     
Responsible   Operations      

 

Safety & Health

 

Operational Impacts

 

Product Quality

 

End-of-Life Tires

 

Business Continuity

 

 

In 2018, we implemented a global measurement system to measure our Serious Injury Rate (serious injuries per 100 full-time equivalent associates). We also set new goals to eliminate serious injuries from our facilities, which will also help reduce our Total Incident Rate.

 

•  2018 Serious Injury Rate: 0.04

 

•  2018 Total Incident Rate: 1.92

 

Continuing our efforts to reduce our environmental impact, since 2010 we have reduced:

 

•  Greenhouse gas emissions by 18%

 

•  Water use by 18%

 

•  Energy use by 17%

 

•  Solvent use by 37%

     
Advanced   Mobility      

 

Advancing Tire

Performance

 

Shaping the Mobility

Revolution

 

 

A tire with low rolling resistance and a vehicle with less weight consume less fuel and emit fewer greenhouse gases. Since 2005, our global consumer tire portfolio has reduced:

 

  Rolling Resistance by 28%

 

  Weight by 6%

 

In 2018, we grew our presence in Silicon Valley, completed a pilot with Tesloop, and joined MCity, the University of Michigan’s advanced mobility research center, to help build solutions for shared mobility fleets and autonomous vehicles.

     
Inspiring   Culture      

 

Health & Wellness

 

Community Engagement

 

Diversity & Inclusion

 

Talent Development

 

Ethics & Compliance

 

 

In 2018, our wellness team launched an online GoodLife Wellness Site for associates in the U.S. We are currently evaluating opportunities to expand the scope of the site.

 

We sponsor six Employee Resource Groups to support our diversity and inclusion initiatives and to provide associates access to coaching, mentoring and professional development.

 

We also held our second annual Global Week of Volunteering. With 22 Goodyear locations participating, our associates provided more than 9,000 hours of volunteer service to more than 55 community organizations around the world. Throughout the year, associates provided approximately 25,000 hours of volunteer service to 190 community organizations.

 

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LOGO

  

Corporate Responsibility

 

  

 

Our Corporate Responsibility Report is typically published in the second quarter of each year. For more information on Goodyear’s commitment to corporate responsibility, please visit www.goodyear.com/responsibility. Please note, however, that information contained on the website is not incorporated by reference in this Proxy Statement or considered to be a part of this document.

Communications with the Board

As described on Goodyear’s website at https://corporate.goodyear.com/en-US/investors/governance/contact-board.html, shareholders may communicate with the Board or any of the directors (including the Lead Director or the non-management directors as a group) by sending correspondence to the Office of the Secretary, The Goodyear Tire & Rubber Company, 200 Innovation Way, Akron, Ohio 44316-0001. All communications will be compiled by the Secretary and submitted to the Board or the individual directors on a periodic basis.

Board Independence

The Board has determined that eleven of the thirteen director nominees are independent within the meaning of Goodyear’s independence standards, which are based on the criteria established by The Nasdaq Stock Market and are included as Annex I to Goodyear’s Corporate Governance Guidelines. Mr. Kramer, our Chairman of the Board, Chief Executive Officer and President, is not considered independent. In addition, in light of his relationship with the USW, Mr. Wessel is not considered independent. Further, the Board expects that Mr. Wessel will recuse himself from discussions and deliberations regarding Goodyear’s relationship with the USW. The Board also determined that the nature and size of the ordinary course commercial relationships between Goodyear and Parker-Hannifin Corporation did not impair the independence of Mr. Williams. The relationship was de minimis, constituting less than three one-hundredths of one percent (0.03%) of either Goodyear’s or Parker-Hannifin’s consolidated gross revenues in the most recent fiscal year.

 

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LOGO

  

    

 

  

 

PROPOSAL 1 – ELECTION OF DIRECTORS

The Board of Directors has selected the following thirteen nominees recommended by the Governance Committee for election to the Board of Directors. The directors will hold office from their election until the next Annual Meeting of Shareholders, or until their successors are elected and qualified. If any of these nominees for director becomes unavailable, the persons named in the proxy intend to vote for an alternate designated by the current Board of Directors.

James A. Firestone

 

         
 

LOGO

 

      Director Since:

      December 3, 2007

 

 

      Committees:

      Audit

      Finance (Chairman)

      Executive

 

 

      Age: 64

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly Executive Vice President and President, Corporate Strategy and Asia Operations of Xerox Corporation

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Firestone was Executive Vice President and President, Corporate Strategy and Asia Operations of Xerox Corporation from January 2014 until his retirement on October 31, 2016. Mr. Firestone was President, Corporate Operations from October 2008 to December 2013 and President of Xerox North America from October 2004 to September 2008. Before joining Xerox in 1998, Mr. Firestone worked for IBM Corporation as general manager of the Consumer Division and for Ameritech Corporation as president of Consumer Services. He began his business career in 1978 with American Express, where during his 15-year tenure he ultimately rose to President, Travelers Cheques.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

The Nomura Partners Fund (2005 – 2014)

 

Mr. Firestone has extensive executive management experience in positions of increasing responsibility, including most recently as a senior executive officer of Xerox Corporation, which is of similar size and global complexity as Goodyear. He also has over 20 years of profit and loss management responsibility, as well as significant international business experience. These experiences provide him with unique and valuable insights as a director of Goodyear, particularly with respect to operations and finance matters.

 

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LOGO

  

ELECTION OF DIRECTORS

 

  

 

Werner Geissler

 

         
 

LOGO

 

      Director Since:

      February 21, 2011

 

 

      Committees:

      Audit

      Corporate Responsibility 

      and Compliance

      (Chairman)

      Executive

 

 

      Age: 65

 

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly Vice Chairman, Global Operations of

The Procter & Gamble Company

Operating Partner of Advent International

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Geissler was Vice Chairman, Global Operations of The Procter & Gamble Company from August 2007 until his retirement on December 31, 2014, and was Group President, Central & Eastern Europe, Middle East and Africa from July 2004 to July 2007. He joined Procter & Gamble in 1979 and held positions of increasing responsibility in various brand and general management and operations roles in Europe, the Middle East, Central Asia, Japan, Africa and the United States.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Philip Morris International Inc. (2015 – present)

 

Mr. Geissler, a native of Germany, has deep executive management experience, including as a senior executive officer of Procter & Gamble, where he oversaw Procter & Gamble’s extensive worldwide business operations. He has significant international business experience and profit and loss management responsibility. These experiences provide him with valuable insights as a director of Goodyear, particularly with respect to consumer marketing and international, operations and finance matters.

Peter S. Hellman

 

         
 

LOGO

 

      Director Since:

      October 5, 2010

 

 

      Committees:

      Audit (Chairman)

      Finance

      Executive

 

 

      Age: 69

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly President and Chief Financial and

Administrative Officer of Nordson Corporation

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Hellman retired from Nordson Corporation, a designer, manufacturer and marketer of industrial equipment, in 2008 after a career of over 20 years with large, multinational companies in both financial and operating executive positions. Mr. Hellman was President and Chief Financial and Administrative Officer of Nordson Corporation from 2004 to January 2008 and Executive Vice President and Chief Financial and Administrative Officer from 2000 to 2004. Prior to joining Nordson in 2000, Mr. Hellman was with TRW Inc. for 10 years and held various positions, including President and Chief Operating Officer and Chief Financial Officer. Mr. Hellman also serves on the boards of several nonprofit organizations.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Baxter International Inc. (2005 – present)

Owens-Illinois, Inc. (2007 – present)

 

Mr. Hellman has significant financial reporting expertise due to his service as a Chief Financial Officer at both Nordson and TRW, providing him with the necessary skills to be Chairman of our Audit Committee, where he also qualifies as an “audit committee financial expert.” He also has extensive operational experience at both companies. In addition, Mr. Hellman has served on public company boards for over 20 years. Through his board and management experience, Mr. Hellman also has significant experience with corporate governance practices and legal and regulatory compliance issues. Mr. Hellman’s financial and operating experience, business leadership skills and board experience enable him to provide valuable contributions as a Goodyear director.

 

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LOGO

  

ELECTION OF DIRECTORS

 

  

 

Laurette T. Koellner

 

         
 

 

 

 

LOGO

      Director Since:

      February 23, 2015

 

 

      Committees:

      Compensation

      Finance

 

 

      Age: 64

 

    

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly President of Boeing International and Executive Chairman of International Lease Finance Corporation

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Ms. Koellner most recently served as Executive Chairman of International Lease Finance Corporation, an aircraft leasing subsidiary of American International Group, Inc., from June 2012 until its sale in May 2014. From 1978 until 2007, Ms. Koellner held positions of increasing responsibility at McDonnell Douglas Corporation and The Boeing Company, an aerospace company, including as President of Boeing International, where she oversaw Boeing’s international operations, and President of Connexion by Boeing, which provided satellite-based connectivity services to aircraft and maritime vessels. While at Boeing, Ms. Koellner also served as Vice President and General Auditor, Vice President and Corporate Controller, and Chief Human Resources Officer.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Celestica Inc. (2009 – present)

Nucor Corporation (2015 – present)

Papa John’s International, Inc. (2014 – present)

The Hillshire Brands Company (formerly Sara Lee Corporation) (2003 – 2014)

International Lease Finance Corporation (2012-2014)

 



Ms. Koellner has significant senior executive management experience, including extensive international business experience, as well as financial and human resources experience. Her service on several public company boards of directors also provide us with important insights on business practices in a variety of industries.

Richard J. Kramer

 

         
 

 

 

LOGO

      Director Since:

      February 22, 2010

 

 

      Committees:

      Executive

 

 

      Age: 55

    

 

CURRENT PRINCIPAL OCCUPATION:

 

Chairman of the Board, Chief Executive Officer and President of Goodyear

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Kramer joined Goodyear in March 2000 as Vice President – Corporate Finance, serving in that capacity as Goodyear’s principal accounting officer until August 2002, when he was elected Vice President, Finance – North American Tire. In August 2003, he was named Senior Vice President, Strategic Planning and Restructuring, and in June 2004 was elected Executive Vice President and Chief Financial Officer. Mr. Kramer was elected President, North American Tire in March 2007 and continued to serve as Chief Financial Officer until August 2007. In June 2009, Mr. Kramer was elected Chief Operating Officer and continued to serve as President, North American Tire until February 2010. He was elected Chief Executive Officer and President effective April 13, 2010 and Chairman effective October 1, 2010. Prior to joining Goodyear, Mr. Kramer was with PricewaterhouseCoopers LLP for 13 years, including two years as a partner.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

The Sherwin-Williams Company (2012 – present)

 

Mr. Kramer has been an executive officer of Goodyear for 19 years and has a critical role in creating our strategy and strengthening our leadership teams as Chief Executive Officer and previously as Chief Financial Officer and as President, North American Tire. Mr. Kramer’s deep knowledge of Goodyear, global markets, manufacturing, finance and accounting provides our Board with valuable perspectives that are necessary to advance Goodyear’s business and the interests of our shareholders.

 

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LOGO

  

ELECTION OF DIRECTORS

 

  

 

W. Alan McCollough

 

         
 

LOGO

 

      Director Since:

      April 10, 2007

 

 

      Lead Director

 

 

      Committees:

      Compensation

      Governance

      Executive (Chairman)

 

 

      Age: 69

 

    

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly Chairman and Chief Executive Officer of Circuit City Stores, Inc.

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. McCollough joined Circuit City Stores, Inc., a consumer electronics retailer, in 1987 as general manager of corporate operations, and was named assistant vice president in 1989, president of central operations in 1991, and senior vice president of merchandising in 1994. He served as President and Chief Operating Officer from 1997 to 2000 and as President and Chief Executive Officer from 2000 to 2002. Mr. McCollough was elected Chairman, President and Chief Executive Officer of Circuit City in 2002 and served in those capacities until 2005. He remained Chief Executive Officer until February 2006 and Chairman until his retirement in June 2006. Prior to joining Circuit City, Mr. McCollough held several positions of increasing responsibility with Milliken & Company.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

La-Z-Boy Inc. (2007 – present)

VF Corporation (2000 – present)

 

Mr. McCollough has extensive senior executive management experience, particularly in operations and consumer merchandising and marketing. His experience as Chairman and Chief Executive Officer of Circuit City provides him with the necessary skills to be Lead Director. Mr. McCollough’s past service as Chairman of Circuit City, as well as his current service on other public company boards of directors, provides us with important perspectives on corporate governance and executive compensation matters.

John E. McGlade

 

         
 

LOGO

 

      Director Since:

      December 5, 2012

 

 

      Committees:

      Compensation (Chairman) 

      Governance

      Executive

 

 

      Age: 65

 

 

    

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly Chairman, President and

Chief Executive Officer of

Air Products and Chemicals, Inc.

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. McGlade was Chairman, President and Chief Executive Officer of Air Products and Chemicals, Inc., a global provider of atmospheric, process and specialty gases, from March 2008 until his retirement on July 1, 2014. He joined Air Products in 1976 and held various positions of increasing responsibility, including as Group Vice President, Chemicals Group, and President and Chief Operating Officer.

 

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Bunge Limited (2014 – present)

Air Products and Chemicals, Inc. (2007 – 2014)

 

Mr. McGlade has strong leadership skills and extensive management, international and operating experience, including as Chief Executive Officer of Air Products. He has also had responsibility for the environment, health, safety and quality function during his career at Air Products. These experiences provide him with unique and valuable insights as a director of Goodyear, particularly with respect to operations matters.

 

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LOGO

  

ELECTION OF DIRECTORS

 

  

 

Michael J. Morell

 

         
 

LOGO

 

      Director Since:

      January 7, 2014

 

 

      Committees:

      Audit

      Corporate Responsibility

      and Compliance

 

 

      Age: 60

 

    

 

CURRENT PRINCIPAL OCCUPATION:

 

Global Chairman, Geopolitical Risk Practice at Beacon Global Strategies

Chief Executive Officer and President, Morell Consulting Formerly Deputy Director of the Central Intelligence Agency

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Morell retired from the Central Intelligence Agency in 2013 following a 33-year career, including serving as Deputy Director from May 2010 to August 2013 and as Director for Intelligence from May 2008 to April 2010. He also served as Acting Director on two occasions. Mr. Morell has received numerous intelligence and defense awards for his service to the United States.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Fortress Investment Group LLC (April 2018 – present)

 

 

Mr. Morell has extensive leadership and management experience through his positions with the Central Intelligence Agency, a large and complex global government agency. He also possesses extensive knowledge of national security issues, such as cybersecurity, terrorism and political and economic instability, which directly impact global businesses. These experiences, combined with his strong critical thinking and problem solving skills, make Mr. Morell a valuable contributor to the Board of Directors.

Roderick A. Palmore

 

         
 

LOGO

 

      Director Since:

      August 7, 2012

 

 

      Committees:

      Finance

      Governance (Chairman)

      Executive

 

 

      Age: 67

 

    

 

CURRENT PRINCIPAL OCCUPATION:

 

Senior Counsel at Dentons US LLP

Formerly Executive Vice President, General Counsel, Chief Compliance and Risk Management Officer, and Secretary of General Mills, Inc.

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Palmore joined General Mills, a global manufacturer and marketer of food products, as Executive Vice President, General Counsel, Chief Compliance and Risk Management Officer, and Secretary in February 2008 and served in that capacity until his retirement on February 16, 2015. Following his retirement from General Mills, he joined Dentons, an international law firm, as senior counsel. From 1996 to 2008, he worked for Sara Lee Corporation in a variety of legal leadership roles, ultimately becoming Executive Vice President, General Counsel and Secretary. Prior to 1996, he worked at the U.S. Department of Justice and in private practice.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Cboe Global Markets, Inc. (2000 – present)

Express Scripts Holding Co. (2014 – December 2018)

 

In his role at General Mills, he was responsible for the company’s worldwide legal activities, corporate ethics, compliance, and corporate security. Through his experience as general counsel of consumer product public companies, in private practice and as an Assistant U.S. Attorney, Mr. Palmore has extensive experience in corporate governance and the legal issues facing Goodyear. In addition, his experience provides him with strong risk management skills. This broad business knowledge and public board experience, as well as his strong leadership skills, are valuable assets to the Board of Directors.

 

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LOGO

  

ELECTION OF DIRECTORS

 

  

 

Stephanie A. Streeter

 

         
 

LOGO

 

   Director Since:

   October 7, 2008

 

 

   Committees:

   Compensation

   Governance

 

 

   Age: 61

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly Chief Executive Officer of
Libbey Inc.

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Ms. Streeter was Chief Executive Officer of Libbey Inc., a producer of glass tableware products, from August 2011 until January 11, 2016. Previously, Ms. Streeter was with Banta Corporation, a provider of printing and supply chain management services, serving as President and Chief Operating Officer beginning in January 2001, and was elected Chief Executive Officer in 2002 and Chairman in 2004. She served as Chairman, President and Chief Executive Officer of Banta until its acquisition by R.R. Donnelley & Sons in 2007. Ms. Streeter also spent 14 years with Avery Dennison Corporation in a variety of product and business management positions, including as Group Vice President of Worldwide Office Products from 1996 to 2000.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Kohl’s Corporation (2007 – present)

Western Digital Corporation (November 2018 – present)

Libbey Inc. (2011 – 2016)

Olin Corporation (July 2018 – January 2019)

 

Ms. Streeter has extensive senior executive management experience. Her experiences as Chief Executive Officer of Libbey, as Chairman, President and Chief Executive Officer of Banta and at Avery Dennison provide Ms. Streeter with an understanding of the operations and performance of public companies. Ms. Streeter’s service on several public company and nonprofit boards of directors also provide us with important insights on practices across a variety of industries.

Thomas H. Weidemeyer

 

         
 

LOGO

 

      Director Since:

      December 9, 2004

 

 

      Committees:

      Audit

      Corporate Responsibility

      and Compliance

 

      Age: 71

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

Retired. Formerly Senior Vice President and

Chief Operating Officer of United Parcel Service, Inc.

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Weidemeyer served as Senior Vice President and Chief Operating Officer of United Parcel Service, Inc., a transportation and logistics company, from January 2001, and as President and Chief Operating Officer of UPS Airlines from July 1994, until his retirement in February 2004. Mr. Weidemeyer became Manager of the Americas International Operation of UPS in 1989, and in that capacity directed the development of the UPS delivery network throughout Central and South America. In 1990, he became Vice President and Airline Manager of UPS Airlines and in 1994 was elected its President and Chief Operating Officer. Mr. Weidemeyer was a director of United Parcel Service from 1998 to 2003.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

NRG Energy, Inc. (2003 – present)

Waste Management, Inc. (2005 – present)

 

Mr. Weidemeyer has over 40 years of management and executive leadership experience. His logistics, finance and international management experience provides us with valuable insights on our supply chain and financial management practices, as well as our overall business. His service on other boards of directors also provides us with perspectives on issues facing companies in different industries.

 

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LOGO

  

ELECTION OF DIRECTORS

 

  

 

Michael R. Wessel

 

         
 

LOGO

 

      Director Since:

      December 6, 2005

 

 

      Committees:

      Corporate Responsibility

      and Compliance

 

 

      Age: 59

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

President of The Wessel Group Incorporated

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Wessel has served as President of The Wessel Group Incorporated, a government and political affairs consulting firm, since May 2006. Prior to founding The Wessel Group, he served as Senior Vice President of the Downey McGrath Group, a government affairs consulting firm, from March 1999 to December 2005 and as Executive Vice President from January 2006 to April 2006.

 

Mr. Wessel is an attorney with over 30 years of experience as an economic and international trade policy advisor in Washington, D.C. Mr. Wessel has acted as an advisor to Congressman Richard Gephardt, both in the U.S. House of Representatives and to his presidential campaigns in 1987-88 and 2003-04, to the Clinton/Gore Transition

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

None

 

Office in 1992 and 1993, and to Senator John Kerry’s presidential campaign in 2004. Mr. Wessel also serves as a Commissioner on the U.S.-China Economic and Security Review Commission, a position he has held since April 2001.

 

Mr. Wessel’s extensive experience with public policy matters and his government service, including as an advisor to former Majority Leader Gephardt and as an appointee on government commissions, provides us with valuable perspectives on public policy matters impacting trade, international economic affairs and other matters of importance to Goodyear.

Thomas L. Williams

 

         
 

LOGO

 

      Director Since:

      February 26, 2019

 

 

      Committees:

      None

 

 

      Age: 60

 

     

 

CURRENT PRINCIPAL OCCUPATION:

 

Chairman of the Board and Chief Executive Officer of Parker-Hannifin Corporation

 

DESCRIPTION OF BUSINESS EXPERIENCE:

 

Mr. Williams is the Chairman of the Board and Chief Executive Officer of Parker-Hannifin Corporation, a leading worldwide diversified manufacturer of motion and control technologies and systems. He has served as Chief Executive Officer of Parker since February 2015 and Chairman of the Board of Parker since January 2016. From August 2008 to February 2015, Mr. Williams was Executive Vice President and Operating Officer of Parker. Mr. Williams joined Parker in 2003 as Vice President of Operations – Hydraulics Group and became President – Instrumentation Group in 2005 and Senior Vice President – Operating Officer in 2006. Prior to joining Parker, Mr. Williams was employed by General Electric Company for 22 years, where he held various executive operating positions for four different business groups: GE Capital, Aviation, Lighting and Transportation.

  

 

OTHER PUBLIC COMPANY DIRECTORSHIPS

HELD SINCE JANUARY 1, 2014:

 

Parker-Hannifin Corporation (2015 – present)

Chart Industries, Inc. (2008 – present)

 

Mr. Williams has over 30 years of international operations experience and particular expertise on complex and cyclical businesses, as well as extensive knowledge of manufacturing, distribution, logistics and innovation, through his service in executive-level positions at both Parker and General Electric. He also has a track record of focusing on safety and sustainability. As a global manufacturer, we believe that Mr. Williams will provide valuable perspectives in these areas as a director of Goodyear. Mr. Williams’ service as a sitting Chief Executive Officer of a publicly traded company will also enhance the knowledge and functioning of the Board.

 

 

 

 

LOGO Your Board of Directors unanimously recommends that shareholders vote FOR each of the nominees for director named in this Proxy Statement (Proposal 1).

 

 

 

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PROPOSAL 2 – ADVISORY VOTE TO APPROVE THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS

We are seeking your vote to approve, on an advisory (or non-binding) basis, the compensation of our named executive officers as disclosed in this Proxy Statement.

Our Compensation Discussion and Analysis (“CD&A”), which starts on page 21, describes our executive compensation program. We encourage you to read the CD&A before casting your vote.

The advisory resolution below, commonly known as a “say-on-pay” proposal, gives you the opportunity to express your views on our executive compensation program for our named executive officers. The “say-on-pay” proposal is not intended to address any specific item of compensation, but rather the overall compensation of our named executive officers and the executive compensation policies, practices and plans described in this Proxy Statement.

The resolution is required by Section 14A of the Securities Exchange Act of 1934. The resolution is not intended to indicate your approval of the matters disclosed under the heading “Risks Related to Compensation Policies and Practices” or future “golden parachute” payments. We will seek shareholder approval of any “golden parachute” payments at the time of any transaction triggering those payments to the extent required by applicable law.

We ask you to vote “FOR” the following resolution which will be presented by the Board of Directors at the Annual Meeting:

“RESOLVED, that the shareholders of The Goodyear Tire & Rubber Company approve, on an advisory basis, the compensation of the named executive officers as disclosed in the Company’s Proxy Statement for the 2019 Annual Meeting of Shareholders.”

Although this proposal is an advisory vote that will not be binding on the Compensation Committee or the Board of Directors, the Compensation Committee will consider the results of this shareholder advisory vote and the changes, if any, to our executive compensation policies, practices and plans that may be warranted as a result of this vote. The Board of Directors has determined, consistent with the shareholders’ vote on the matter in 2017, to hold an advisory vote regarding the compensation of our named executive officers every year until the next vote on the frequency of such advisory votes, which is currently expected to occur at the 2023 Annual Meeting of Shareholders.

 

 

 

LOGO Your Board of Directors unanimously recommends that shareholders vote FOR the advisory resolution to approve the compensation of our named executive officers (Proposal 2).

 

 

 

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COMPENSATION DISCUSSION AND ANALYSIS TABLE OF CONTENTS

Introduction

This Compensation Discussion and Analysis describes the Company’s executive compensation philosophy and programs, focusing in particular on the Compensation Committee’s decisions about named executive officers (“NEOs”) in 2018.

OUR NEOS FOR 2018 ARE:

 

   

Richard J. Kramer

  Chairman, Chief Executive Officer and President

Darren R. Wells

  Executive Vice President and Chief Financial Officer

Stephen R. McClellan

  President, Americas

Christopher R. Delaney

  President, Europe, Middle East and Africa

David L. Bialosky

  Senior Vice President, General Counsel and Secretary

Laura K. Thompson

  Former Chief Financial Officer

Table of Contents

 

 

 

USE OF NON-GAAP FINANCIAL MEASURES

For additional information regarding segment operating income, a non-GAAP financial measure, including reconciliations to the most directly comparable GAAP financial measure, see Exhibit A to this Proxy Statement.

 

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Table of Contents
 

 

     
 

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COMPENSATION

DISCUSSION AND ANALYSIS

Executive Summary

2018 OPERATING RESULTS AND OUR STRONG PAY AND PERFORMANCE ALIGNMENT

Our performance fell short of our goals in 2018 as we continued to experience challenging global industry conditions, including higher raw material costs, foreign currency headwinds due to a strong U.S. dollar, and volatility in emerging markets, including softening industry conditions in China. These factors more than offset the benefits of increased demand for our consumer replacement tires in the United States and Europe, driven by sales of 17-inch and above rim size tires that outperformed the industry.

We are not satisfied with our overall performance in 2018, and we will intensify our efforts to improve execution in the areas of our business that are largely within our control, including gross cost savings and manufacturing efficiency. The restructuring plan that we expect to unveil during the first half of 2019 will underpin the next wave of our cost savings and strengthen our long-term competitive position in the market.

The payouts under our incentive compensation plans were strongly aligned with our financial and stock price performance — demonstrating our commitment to structure an executive compensation program that pays for performance — as the payouts were significantly lower than in prior years.

 

    22  

 


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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Executive Summary

 

  

 

The following summarizes key elements of the company’s performance in 2018.

 

LOGO    LOGO

 

LOGO

Goodyear net income and SEGMENT OPERATING INCOME (in millions) TOTAL SHAREHOLDER RETURN (2016-2018) -34.5% EBIT* $2,267 MILLION NET INCOME* $568 MILLION FREE CASH FLOW FROM OPERATIONS* $393 MILLION TOTAL SHAREHOLDER RETURN* 5th %ILE OF S&P 500 SHAREHOLDER RETURN PROGRAM $358 MILLION * As defined for purposes of our compensation plans in 2018

Our CEO’s actual payouts under our annual incentive plan over the past three years are aligned with our EBIT and Free Cash Flow from Operations performance over those periods, as shown in the graphic below. For 2018, the payout for overall company performance under our annual incentive plans was calculated to be below our threshold performance level.

 

 

CEO annual incentive payout

 

LOGO

(in millions, except Actual Payout)

 

    23  

 


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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Executive Summary

 

  

 

In each of the past three years, our CEO’s realized pay has been strongly aligned with our trailing three-year relative TSR performance. In 2018, our relative total shareholder return modifier (which we refer to as the “TSR modifier” and which is described in more detail on page 40) reduced the payouts for our 2016-2018 performance cycle by 20%.

 

 

Our CEO’s realized pay shows strong alignment to our stock price

 

LOGO

(in millions, except TSR) 1 As reported in the Summary Compensation Table beginning at page xx of this Proxy Statement. 2 Realized pay includes base salary, annual incentive earned, long term incentive to be paid out and pre-tax compensation earned upon the exercise of stock options and vesting of stock awards regardless of when they were granted. For more information on our calculation of realized pay, see Summary of Realized Pay Earned by Our Chief Executive Officer for 2016, 2017 and 2018 beginning at page xx of this Proxy Statement.

As a result of our operating performance, we did not meet the performance thresholds for the 2018 performance periods under our 2016-2018, 2017-2019 and 2018-2020 long-term awards, and no payouts were approved for those performance periods. Our stock out-performed 5% of the companies in the S&P 500 during the three-year period ending December 31, 2018, resulting in a TSR modifier of 0.8 times, which reduced the payout for the 2016-2018 performance cycle.

In the face of challenging global industry conditions, we remain committed to our strategy which is aimed at capturing profitable growth in attractive market segments, particularly in 17-inch and above rim size tires, mastering increasing complexity and turning that into a competitive advantage, and connecting with consumers through our aligned distribution network of distributors and dealers.

In order to drive this future growth and address the challenging industry environment, we remain focused on:

 

 

Developing great products and services that anticipate and respond to the needs of consumers;

 

 

Building the value of our brand, helping our customers win in their markets, and becoming consumers’ preferred choice; and

 

 

Relentlessly improving our quality and efficiency to deliver the right tire, to the right place, at the right time for the right cost.

 

    24  

 


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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Executive Summary

 

  

 

Our strategy is designed to take advantage of the long-term trends shaping our industry, particularly in the larger rim size segment of the market.

In 2018, we once again demonstrated our commitment to shareholder returns by increasing the quarterly cash dividend on our common stock by 14%, from $0.14 per share to $0.16 per share, beginning with the December 3, 2018 payment date.

KEY ACCOMPLISHMENTS IN 2018

 

 

TireHub  

  We formed a 50/50 joint venture with Bridgestone to create TireHub, our sole authorized national tire distributor in the United States. TireHub will provide U.S. tire dealers and retailers with a comprehensive range of passenger and light truck tires, with an emphasis on satisfying the rapidly growing demand for larger rim diameter premium tires.

 

TireHub has distribution and warehouse locations throughout the United States and is expected to have the scale to reach the vast majority of retail locations in the U.S. daily. TireHub is also expected to provide a superior, fully integrated distribution, warehousing, sales and delivery solution that is intended to provide enhanced fill rates and turnaround times — enabling dealers to quickly access the products they need and manage the growing complexity in the tire business driven by SKU proliferation.

 

Success In ³ 17-Inch Tires  

  We significantly outperformed the industry in sales of 17-inch and above consumer tires in the United States and Europe.

 

Building Strong OE Pipeline  

  Globally, we added to our OE pipeline by securing numerous new fitments, with many on electric vehicles. These new OE fitments will begin adding to our tire unit volume in 2020.

 

Roll by Goodyear  

  We launched an innovative tire retail store pilot aimed at making the tire buying process easier. This new concept has tested well with consumers across all demographic groups, but especially with millennials.

 

2018 SHAREHOLDER ENGAGEMENT

We believe that it is important for us to communicate regularly with shareholders regarding areas of interest or concern. We have a robust shareholder engagement program that includes an annual outreach that is focused on our long-term business strategy, executive compensation, corporate governance, corporate responsibility and other topics suggested by our shareholders. This annual outreach helps to ensure that our shareholders are heard and able to communicate directly with us on these important matters.

As part of our 2018 annual outreach, we requested the opportunity to meet with many of our shareholders, and we ultimately engaged with shareholders representing over 50% of our outstanding Common Stock as of September 30, 2018.

 

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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Executive Summary

 

  

 

In 2018, our independent Lead Director met with several of our largest shareholders to provide a direct line of communication between our shareholders and the Board of Directors. Our outreach meetings gave us the chance to discuss the challenging industry dynamics we faced in 2018. Specifically, we discussed:

 

 

Our thorough process for setting challenging targets and aligning pay and performance;

 

 

Our commitment to sound executive compensation practices;

 

 

Changes to our 2018 compensation program, including the substitution of restricted stock units for stock options in our long-term incentive plan;

 

 

An incentive plan established for the launch of TireHub, which is a critical strategic initiative for the Company; and

 

 

The transition in the Chief Financial Officer role.

We received positive feedback on the structure of our executive compensation program, specifically the metrics in our annual and long-term incentive plans. This feedback was consistent with the success of last year’s say on pay proposal, which was approved by 91% of our voting shareholders at our 2018 annual meeting.

All of the shareholder feedback that we received was reported to the Compensation Committee and the Board of Directors for its consideration.

ELEMENTS OF EXECUTIVE COMPENSATION

Compensation for NEOs is comprised of a mix of variable and fixed compensation that is strongly linked to company performance and targeted in the aggregate to the median of the benchmark data that we use.

For 2018, the mix of performance metrics was as follows:

 

           Incentive Program   Financial Metrics    Weighting        
 

ANNUAL

INCENTIVES

     Annual Performance Plan   EBIT      40  
       Free Cash Flow from Operations      40  
       Operating Drivers      20  
                     
 

LONG-TERM

AWARDS

    

Performance-Based Awards

(Paid out in Equity and Cash)

 

  Net Income      50    

LOGO

Relative TSR Modifier +/- 20%

 

 

     Cash Flow Return on Capital      50
     Restricted Stock Units               

 

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Executive Summary

 

  

 

In 2018, we made a few changes to our executive compensation program:

 

 

Added a new operating driver for 17-inch and above rim size tire volumes to replace the former new product vitality operating driver to reinforce the importance of increasing profitable volume.

 

 

Replaced stock options with restricted stock units to link executives to the results earned by stockholders, to build executive stock ownership, and to attract, incent and retain executive talent.

 

Strategic Objective    Financial Metric
Improved Results of Operations and Profitability    EBIT and Net Income
Cash Generation    Free Cash Flow from Operations
Return Generated on Investments in Business    Cash Flow Return on Capital
Specific Drivers of Success of Business    Operating Drivers (see also page 37)
Superior Shareholder Returns    Relative TSR Modifier

We believe that our compensation program is consistent with our performance-based compensation philosophy and serves the long-term interests of our shareholders. We will continue to seek feedback from our investors and consider ongoing enhancements to the program.

 

 

Over 90% of our CEO’s pay opportunity is at-risk and almost 70% is performance-based

 

LOGO

2018 CEOS PRIMARY COMPENSATION 2018 OTHER NEOS PRIMARY COMPENSATION 9% Salary 14% Annual Cash Incentive 23% Restricted Stock Units 91% At-Risk pay 54% Long Term Performance-Based Awards 19% Annual Cash Incentive 19% salary 19% Restricted Stock Units 81% At-risk pay 43% Long Term Performance-Based Awards2018 CEO'S PRIMARY COMPENSATION 2018 OTHER NEO'S PRIMARY COMPENSATION 9% Salary 14% Annual Cash Incentive 23% Restricted Stock Units 91% At-Risk pay 54% Long Term Performance-Based Awards 18% Annual Cash Incentive 20% salary 19% Restricted Stock Units 80% At-risk pay 43% Long Term Performance-Based Awards

 

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Executive Summary

 

  

 

COMPENSATION BEST PRACTICES

The Compensation Committee has adopted a number of best practices that are consistent with our performance-based compensation philosophy and serve the long-term interests of our shareholders:

 

 

Strong Link to Financial

Performance

  

Use of diversified financial metrics in our annual and long-term plans that are closely tied to our long-term strategy, along with a relative TSR modifier on all long-term performance-based awards

 

Dividend Policy   

No dividends or dividend equivalents on unearned performance-based equity awards

 

No Repricing   

No repricing of options without shareholder approval

 

No Additional Service

Credit in Pension

 

  

No pension credit for newly hired executives to make up for service at prior employers

 

Double-Trigger

Change-in-Control

  

Double-trigger change-in-control provisions in our change-in-control plan and our equity compensation plans, and no walk-away rights

 

No Gross-Ups   

No tax gross-ups in our change-in-control plan or for perquisites

 

Strong Stockholding

and Retention Policies

  

Robust stockholding guidelines for officers and directors, including stock retention provisions following the exercise of stock options or the vesting of other stock-based awards

 

No Hedging or Pledging   

Hedging and pledging of our Common Stock by officers, directors and employees is prohibited

 

Clawback Policy   

Robust clawback policy in place

 

Independent

Committee

 

   Compensation Committee consists only of independent Board members

Leading Independent

Consultant

  

Engaged a leading independent compensation consultant to assist the Compensation Committee and Board in determining executive compensation and evaluating program design

 

 

 

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Compensation Philosophy

 

  

 

Compensation Philosophy

The following core principles form the foundation of the compensation program for our executives, including the named executive officers:

 

 

   

FIRST, compensation programs should motivate our executives to take actions that are aligned with our short- and long-term strategic objectives, and appropriately balance risk versus potential reward.

 

   

SECOND, as executives move to a greater level of responsibility, the percentage of their pay based on performance should increase to ensure the highest level of accountability to shareholders.

 

THIRD, performance pay should offer an opportunity for above average compensation when our performance exceeds our goals balanced by the risk of below average compensation when it does not.    

FOURTH, the percentage of total compensation paid in the form of equity should also increase as executives have increasing responsibility for corporate performance, thereby more closely aligning their interests with those of our shareholders.

 

Components of Executive Compensation

We provide executive compensation and benefits that are market-competitive in which a large portion of the total opportunity is variable and tied to our performance and changes in shareholder value over a multi-year period. The key components of compensation provided to our executive officers and how each supports our compensation objectives are presented in the following table:

 

    Description   Objectives

 

 Annual Compensation

Base Salary

  Annual cash compensation  

•  Provide an appropriate level of fixed compensation necessary to attract and retain employees

 

•  Recognize and reward skills, competencies, experience, leadership and individual contribution

 

Annual Incentive

Plans

  Annual cash incentive based on corporate and individual performance  

Link annual cash compensation to attainment of key short-term performance goals:

 

•  Across total company and operating units as measured primarily by achievement of annual operating goals

 

•  By the individual as measured by achievement of specific strategic goals and demonstrated leadership traits

 

 

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Components of Executive Compensation

 

  

 

    Description   Objectives

 

 Long-Term Incentive Compensation

 

Performance-Based

Awards

 

Long-term incentive program with award payouts tied to achievement of corporate

goals over a three-year period, with performance targets for each year of the

three-year period established on the grant date, subject to a relative total shareholder return modifier over that three-year period.

 

Payable in shares of Common Stock and

cash.

 

  Link multi-year compensation to performance against key operational goals over a three-year period, as well as changes in share price on both an absolute and relative basis

 

  Facilitate retention

 

  Build executive stock ownership

 

  Align interests of management with those of shareholders

 

Restricted Stock Units

 

Restricted stock units that generally vest and convert into shares of Common Stock three years from the grant date.

 

In 2018, we replaced stock options with restricted stock units as part of our long-term incentive compensation program. The Compensation Committee believes that restricted stock units link executives to the results earned by shareholders, build executive stock ownership, and better attract, incent and retain executive talent.

 

 

 

  Link realized compensation over long-term to stock price

 

  Facilitate retention

 

  Build executive stock ownership

 

  Align interests of management with those of shareholders

 

 Retirement Programs

 

Qualified Retirement

Plans

 

  Post-retirement benefits  

•  Necessary to attract and retain employees

Supplementary

Pension Plan and

Excess Benefit Plans

  Additional retirement benefits  

•  Facilitate attraction and retention of executive officers

 

•  Provide for retirement replacement income, thereby facilitating an orderly succession of talent

 

 

 Other Executive Benefits

 

Perquisites

 

Home security systems

Tire program

Financial planning and tax preparation services

Annual physical exams

Limited use of company aircraft

 

 

  Assure protection of officers

 

  Enable officers to focus on Company business with minimal disruption

Other Benefits

  Medical, welfare and other benefits  

  Necessary to attract and retain employees

 

 

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Compensation Decision-Making

 

  

 

Compensation Decision-Making

The Compensation Committee undertakes ongoing review of our executive compensation policies, practices and plans to determine whether they are consistent with our compensation philosophy and objectives, and whether they need to be modified in light of changes in our business or the markets in general. The Compensation Committee meets periodically with the CEO to review compensation policies and specific levels of compensation paid to officers and other key personnel, and reports and makes recommendations to the Board regarding executive compensation policies and plans. In addition, the CEO annually makes recommendations to the Compensation Committee regarding salary adjustments and the setting of annual and long-term incentive targets and awards for officers other than himself, including the other named executive officers. The Compensation Committee also obtains feedback, advice and recommendations on our compensation program from its independent compensation consultant, F.W. Cook. The Compensation Committee also reviews Company performance, compensation practices of its peers, compensation surveys and other materials regarding executive compensation.

In determining the compensation of a named executive officer, the Compensation Committee considers various factors, including:

 

 

Company performance against corporate and operating unit objectives,

 

 

The Company’s relative shareholder return,

 

 

The compensation of officers with similar responsibilities at comparable companies,

 

 

Individual performance,

 

 

Current and future responsibilities,

 

 

Retention considerations,

 

 

The awards given to the named executive officer in past years, and

 

 

The relationship between the compensation to be received by the officer and the compensation to be received by the other named executive officers (which we refer to as “internal pay equity”), including comparing the relationship to that found at comparable companies. In reviewing the CEO’s compensation relative to our other named executive officers, the Compensation Committee takes into account the fact that we do not currently have a president or chief operating officer between the CEO and our business unit presidents or corporate senior vice presidents as do many companies.

 

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Compensation Decision-Making

 

  

 

The Compensation Committee generally sets “primary compensation,” which we define to include salary, annual cash incentives and long-term compensation, for the CEO and the other named executive officers as follows:

 

 

LOGO

9% Salary 14% 19% 19% Salary Annual Annual Cash Cash Incentive Incentive 19% Stock Options 23% Stock 43% Options 54% Long Term Long Term Performance-Performance-Based Awards Based Awards2018 CEO'S PRIMARY COMPENSATION 2018 OTHER NEO'S PRIMARY COMPENSATION 9% Salary 14% 18% 20% Salary Annual Annual Cash Cash Incentive Incentive 19% Stock Options 23% Stock 43% Options 54% Long Term Long Term Performance-Performance-Based Awards Based Awards

Long-term compensation is delivered through grants of restricted stock units and long-term performance-based incentive awards that are payable in shares of Common Stock and cash. The mix of long-term compensation between cash-based long-term incentives, performance shares and restricted stock units is based, in part, on the market value of our Common Stock, the number of shares available for grant under our shareholder-approved equity compensation plan, and considerations relating to managing the dilutive effect of share-based awards.

We generally target base salaries for our CEO and other officers below median market rates, in the aggregate, consistent with the requirements of our master labor agreement with the USW, and we target annual and long-term incentive compensation at rates that, when added to base salaries, result in median market levels of target primary compensation, on average. The actual positioning of target compensation relative to the median varies based on each executive’s experience and skill set, and generally results in executives who are new in their role being placed lower in the range and those with more experience being placed higher in the range. We emphasize variable compensation because it minimizes fixed expense associated with salary and enables total compensation to fluctuate directly with performance against operating goals and changes in share price. This approach aligns overall costs with performance and provides executives with a leveraged and attractive compensation opportunity that varies based on results.

For further information regarding the Compensation Committee and its authority and responsibilities, see “Corporate Governance Principles and Board Matters — Compensation Committee” at page 7.

 

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Role of Compensation Consultant

 

  

 

Role of Compensation Consultant

The Compensation Committee has the authority to retain outside advisors, including compensation consultants, to assist it in evaluating actual and proposed compensation for our officers. During 2018, the Compensation Committee retained F.W. Cook as its independent compensation consultant.

As part of its engagement, F.W. Cook reviewed our executive compensation peer group and conducted a competitive analysis of compensation for the named executive officers as well as our operational and stock price performance relative to the peer group. F.W. Cook also assisted the Committee with a variety of other issues, including setting CEO compensation, compensation related to leadership succession activities, the design and establishment of performance goals under our variable incentive plans, and reviewing our compensation risk analysis and this Compensation Discussion and Analysis.

In addition, F.W. Cook reviewed and provided recommendations regarding our non-management director compensation program and made a presentation to the full Board on trends and regulatory developments in executive compensation. A representative of F.W. Cook regularly attends Compensation Committee meetings. F.W. Cook works with Goodyear management only under the direction of the Compensation Committee and does not provide any other advice or consulting services to the Company.

Peer Group Benchmarking of Primary Compensation

As noted above, the Compensation Committee generally targets primary compensation levels for officers at median market rates. For these purposes, the Compensation Committee has determined market rates by considering two sources:

 

   

Proxy statements and other public filings of 21 peer companies; and

 

   

Broad-based compensation surveys published from time to time by national human resources consulting firms.

 

FOR 2018 COMPENSATION DECISIONS, THE PEER GROUP NOTED ABOVE CONSISTED OF:

 

3M Company

 

       

   

Eaton Corporation plc

 

       

   

PACCAR Inc.

   

Adient plc

     

Emerson Electric Co.

     

Parker-Hannifin Corporation

   

Air Products and Chemicals, Inc.

     

Honeywell International Inc.

     

PPG Industries, Inc.

   

Aptiv PLC

     

Illinois Tool Works Inc.

     

Stanley Black & Decker, Inc.

   

Caterpillar Inc.

     

Ingersoll-Rand plc

     

Tenneco Inc.

   

Cummins Inc.

     

Kimberly-Clark Corporation

     

Textron Inc.

   

Deere & Company

     

Lear Corporation

     

Whirlpool Corporation

 

 

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Peer Group Benchmarking of Primary Compensation

 

  

 

This peer group was selected because the companies, as a whole, represent organizations of comparable size and complexity with which we compete for executive talent. The peer group includes companies in similar industries with comparable business models and global reach. It does not include other companies in the tire industry because no other U.S.-based tire company is similar in size and complexity to us, and non-U.S.-based tire companies do not publish comparable compensation information.

The Compensation Committee strongly believes that performance should be the primary basis on which compensation decisions are made. At the same time, the Compensation Committee believes that our peer group should reflect the fact that our executive officers are responsible for managing a larger and more complex enterprise relative to that of many other publicly traded companies with a larger market capitalization. Accordingly, in 2017, prior to analyzing competitive compensation data to help inform 2018 compensation decisions, the Compensation Committee reviewed the composition of the peer group using the following criteria:

 

(1)

size, including revenue, operating income, total assets, market capitalization and enterprise value;

 

(2)

global manufacturing focus;

 

(3)

industry focus, particularly companies in the automotive industry;

 

(4)

consumer branded product companies;

 

(5)

companies with which we compete for executive talent; and

 

(6)

number of employees.

Our peer group had 2017 annual revenues – the size criteria most strongly correlated to compensation – ranging from $8.8 billion to $39.3 billion and median revenues of $16.9 billion (for 2017, we had revenues of $15.4 billion), and had 53% and 76%, respectively, of our selected peer companies in common with the peer groups constructed by two leading proxy advisory firms.

Following its review of the criteria described above, the Compensation Committee removed DuPont and Johnson Controls from our peer group for 2018 compensation decisions and added Adient, Air Products and Chemicals, Emerson Electric, Kimberly-Clark, Tenneco and Textron in order to expand our peer group to include a broader range of peer companies, consistent with market practice for companies who do not have many direct industry peers, and to maintain Goodyear’s position near the peer group median with respect to annual revenue. The Compensation Committee may make further changes in the peer group from time to time based on the criteria described above or other relevant factors.

Data with respect to comparable elements of primary compensation is compiled for the peer group of companies described above from available sources, including, in most cases, the most recently available annual proxy statements and other SEC filings that address executive compensation matters.

Target Setting

The Compensation Committee set the performance targets for our 2018 executive compensation program in February 2018. The Compensation Committee believes that the performance targets it established were rigorous, while providing meaningful motivational value to our executives. The performance targets required us to generate significant organic volume and earnings

 

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Target Setting

 

  

 

growth and free cash flow through 2020, while effectively managing volatility in raw material prices, a continued weak OE market, increasing inflationary pressures and the competitive environment. The achievement of the performance targets would enable us to fund our capital allocation plan, and would mean we had successfully met the significant challenges we faced, were a stronger competitor and were poised for future growth.

The Compensation Committee considered the following factors when establishing the performance targets, including the related threshold and maximum target levels:

 

 

Corporate strategy

 

 

Annual and long-term operating plans

 

 

Publicly disclosed financial targets and guidance

 

 

Performance history

 

 

Macro-economic and tire industry environment

 

 

Input from F.W. Cook and management

 

 

Difficulty of the targets in light of the above factors

As in prior years, the target level of performance for the 2018 performance period under our annual and long-term incentive plans was consistent with our publicly announced earnings targets. The performance targets would be achieved, at the target performance level, if we successfully executed our operating plan for 2018 and the 2018-2020 performance cycle. The minimum level of performance was consistent with the known risks inherent in our 2018 operating plan, particularly with respect to our plan to out-perform the industry’s volume growth given the competitive pricing environment in the tire industry and continued volatility in raw material prices. The maximum level of performance would be achieved if we more than offset raw material costs and inflationary headwinds through a combination of increased volume, pricing actions, product mix improvements and cost saving actions.

ANNUAL COMPENSATION TARGETS

The 2018 Corporate EBIT target reflected 14% growth from our 2017 actual results. Our 2018 Corporate EBIT target reflected significant volume growth, a benefit from price and product mix, net of raw material costs, and continued strong cost savings performance, net of inflation. Our goal was to have a strong recovery from disappointing performance in 2017 and to be positioned to achieve our long-term goals.

The 2018 free cash flow from operations target of $625 million was a 20% increase over our 2017 actual results. Our 2018 free cash flow from operations target reflected a significant improvement in Corporate EBIT, as described above, that was partially offset by higher capital expenditures. Our goal was to have a strong free cash flow from operations recovery, driven by improved earnings, which would position us to fund our capital allocation plan and achieve our long-term goals.

LONG-TERM COMPENSATION TARGETS

The 2018 net income target was a 10% increase over our 2017 actual results and was driven by the same factors that impacted Corporate EBIT, as described above. The 2018 target for cash flow return on capital reflected the increase in free cash flow from operations described above.

 

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Annual Compensation

 

  

 

Annual Compensation

2018 BASE SALARY DECISIONS

 

Mr. McClellan, Mr. Delaney and Ms. Thompson received base salary
increases to better align their pay with compensation paid to executives
with comparable responsibility and experience.
     

Name

 

  

Annual Base Salary1

 

    

% Increase

 

 
 

Kramer

  

 

$1,300,000

  

 

0%

 

 

Wells2

  

 

700,000

  

 

 

 

McClellan

  

 

680,000

  

 

7.9

 

Delaney

  

 

650,000

  

 

8.3

 

Bialosky

  

 

581,500

  

 

0

 

Thompson

  

 

700,000

  

 

7.7

 

   

 

1  Base salary increases were effective May 1, 2018.

2  Mr. Wells re-joined Goodyear on September 20, 2018.

   

   

2018 ANNUAL CASH INCENTIVE PAYOUTS

For 2018, the performance objectives under our annual incentive plans were as follows:

Corporate Officers

 

 

LOGO

Officers of Our Three Operating Units

 

 

LOGO

40% 40% 20% 40% Based on Goodyears EBIT 40% Based on Goodyears 20% Based on the (Corporate EBIT) Free Cash Flow from Operations Operating Drivers described below 60% 40% 60% on their operating units performance as follows: 40% on overall company results as described above 40% based on the operating units EBIT (Operating Unit EBIT); 40% based on the operating units free cash flow from operations; and 20% based on the operating drivers described below

We believe these weightings hold our operating unit executives most accountable for financial results in the areas where they have the most control and influence, but also motivate them to work cooperatively with other operating units to maximize results for the entire Company.

The Compensation Committee used Corporate EBIT and Operating Unit EBIT to measure our results of operations and free cash flow from operations to measure our ability to generate cash, which enables us to provide funding for dividends and share repurchases, debt repayments and restructuring actions. The Compensation Committee also emphasized the balance between profitability and cash generation by equally weighting EBIT and free cash flow from operations.

 

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Annual Compensation

 

  

 

“EBIT,” as defined in our annual incentive plans, means the Company’s net sales, less cost of goods sold and selling, administrative and general expense, excluding the effects of restructuring charges, accelerated depreciation, discontinued operations, extraordinary items, other unusual or non-recurring items, and the cumulative effect of tax or accounting changes. “Free cash flow from operations,” as defined in our annual incentive plans, means cash flow from operating activities before pension contributions and direct payments and rationalization payments, less capital expenditures. In 2018, EBIT and free cash flow from operations were adjusted to reflect the impact of the TireHub transaction, a national transportation strike in Brazil, and payments relating to the refinancing of debt.

In 2018, the Compensation Committee established the following operating drivers that were consistent with our annual operating plan and are tied to the achievement of important strategic objectives that drive the success of our business:

 

Strategic Objective    Operating Driver

 

 

Innovation Excellence

Sales & Marketing Excellence

 

  

 

 

Consumer ³ 17-Inch Volume – Meet goals for annual sales of 17-inch and above consumer replacement tires.

 

 

 

Operational Excellence

  

 

 

Total Delivered Cost Productivity – Achieve $150 million in cost reductions from improvements in labor, overhead and utilities cost, raw material cost, and transportation and warehousing cost.

 

 

 

Enabling Investments

  

 

 

Working Capital Excellence – Achieve an average ratio of working capital to net sales of 14.8%.

 

 

In 2018, the Committee also approved a volume multiplier that, together with the 17-inch and above consumer tire volume operating driver, were intended to drive behavioral change by reinforcing the importance of increasing profitable volume to our strategy. The volume multiplier was designed to enhance the payouts under the annual incentive plan by applying a multiplier of between 1.0x and 1.3x to the calculated payouts of the performance objectives described above (up to a maximum payout of 200%) if certain volume growth targets were also achieved. The Committee also believed that the volume multiplier would help to motivate and retain key employees during a difficult industry cycle.

Overall Company performance is relevant for determining the annual incentive payments for all named executive officers. Additionally, EMEA’s performance is relevant for determining the annual incentive payment for Mr. Delaney and Americas’ performance is relevant for determining the annual incentive payment for Mr. McClellan. In February 2019, the Compensation Committee reviewed actual results for 2018 with respect to achievement of the company-wide and operating unit performance objectives. The table below shows the performance objectives, actual results for 2018 and corresponding payout percentages under our annual incentive plans.

 

    

Payout Under Annual Incentive Plans

               
     

50%

    

100%

    

200%

    

Actual Results

    

Payout Percentage

 

 Overall Company Performance (2018):

           

 Corporate EBIT

  

$

1,400 million

 

  

$

1,650 million

 

  

$

1,700 million

 

  

 

$1,262 million

 

  

 

0%

 

 Free cash flow from operations

  

$

500 million

 

  

$

625 million

 

  

$

665 million

 

  

 

$   393 million

 

  

 

0%

 

 

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Annual Compensation

 

  

 

The table below shows the payout percentages under our annual incentive plans for each of our operating units.

 

    

Payout Percentage

 
     

EBIT

 

    

 

Free Cash Flow
From Operations

 

 

Americas

  

 

0

  

 

0

EMEA

  

 

58

%

  

 

0

   

Asia Pacific

  

 

0

  

 

0

The Committee also assessed whether our performance against the operating drivers was below, at or above target. The Committee determined that we met one of the three operating drivers, and failed to meet two of the operating drivers. In reaching that conclusion, the Committee considered the following results by the Company against the operating driver goals:

 

 

Achieving an average ratio of working capital to net sales of 14.0%, which exceeded our goal of 14.8%.

 

 

Missing our goal for annual sales of 17-inch and above consumer replacement tires by 3%.

 

 

Achieving $97 million of total delivered cost productivity savings, versus a goal of $150 million.

Since the EBIT and free cash flow from operations performance was largely consistent with our operating driver performance, the Committee determined that the operating driver performance should mirror the calculated performance using the financial performance measures for the overall company and each operating unit. In reaching these decisions, the Committee considered whether the performance under the financial performance measures and the operating drivers were appropriately aligned, and concluded that they were.

The Committee also reviewed EMEA’s volume growth of 1.3% against its volume growth targets, which resulted in a volume multiplier of 1.16x on EMEA’s overall performance described above. EMEA’s total payout under our annual incentive plan was 20% of target.

The Compensation Committee reviewed its assessment of the CEO’s performance and the CEO’s assessment of each of the other named executive officer’s performance during 2018, and their respective contributions to our results. In particular, the Compensation Committee considered:

 

 

Sales of 17-inch and above consumer replacement tires that outperformed the industry, but fell short of our targets.

 

 

The successful launch of TireHub, our new national distributor in the U.S.

 

 

Performance on our capital allocation plan, including direct shareholder returns of $358 million in 2018.

 

 

Continued strong momentum in innovation.

 

 

Continued strengthening of our leadership team and pipeline.

 

 

Unit volume, Corporate EBIT and free cash flow from operations that did not meet the targets in our operating plan for 2018.

The CEO and the Compensation Committee also considered the contributions of the other named executive officers in furthering the Company’s strategic initiatives described in the preceding bullet points.

The Compensation Committee then established an aggregate incentive pool for all officers, and determined the payout for each officer. In this process, the officer’s target incentive amount is first multiplied by the same percentage used to determine the

 

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Annual Compensation

 

  

 

applicable portion of the aggregate incentive pool. (For example, if the portion of the aggregate incentive pool applicable to such officer, e.g., overall company, is funded at 150% of the aggregate target incentive amount, the officer’s individual payout initially would be set at 150% of his individual incentive target.) Then, the CEO assesses the officer’s individual performance and contributions towards Company goals and makes his recommendations with respect to individual payout amounts to the Compensation Committee, which considers the CEO’s recommendations and determines the final payouts. The Compensation Committee undertakes the same process for the CEO and makes the determination as to the final payout amount for the CEO. Officers can earn between 0% and 200% of their target incentive, but the total payout for all officers may not exceed the aggregate incentive pool.

The incentive pool for the overall company was funded at 0% of the target incentive amount (and the operating unit pools were funded at 0% to 20% of the target incentive amount). The Compensation Committee approved the following awards for our named executive officers under our annual incentive plans:

 

 Name

 

  

Target Award
($)

 

    

Actual Award
($)

 

    

Actual Award
as a %
of Target Award

 

 

Kramer

  

$

2,080,000

 

  

$

0

 

  

 

0%

 

 

Wells

  

 

197,540

1 

 
  

 

0

 

  

 

0%

 

McClellan

  

 

714,000

 

  

 

0

 

  

 

0%

 

Delaney

  

 

650,000

 

  

 

131,625

 

  

 

20%

 

Bialosky

  

 

523,350

 

  

 

0

 

  

 

0%

 

     

Thompson

  

 

700,000

 

  

 

0

 

  

 

0%

 

 

1 

Prorated to reflect his date of hire

OTHER BONUS AWARDS

The Compensation Committee also approved the payment of a $500,000 bonus to Mr. Wells as part of his hiring package.

Long-Term Compensation

2018 GRANTS OF PERFORMANCE-BASED INCENTIVES

In February 2018, the Compensation Committee granted 70% of total long-term compensation in the form of long-term performance-based incentives that have the following characteristics:

 

 

The awards will be payable approximately 30% in shares of Common Stock and approximately 70% in cash.

 

 

The payout is based on results over a three-year performance cycle, with performance targets for each year of the three-year period established on the grant date in order to provide greater accountability for long-term results, weighted one-third for each year in the three-year performance cycle.

 

 

The payout can range from 0% to 200% for the 2018-2020 performance cycle based on actual results (and assuming the recipient remains continuously employed by us through the entire three-year period).

 

 

The payout can increase or decrease up to 20% (up to a maximum payout of 200%) based on our total shareholder return versus the S&P 500 over the three-year period ending December 31, 2020.

 

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Table of Contents
    

 

COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Long-Term Compensation

 

  

 

The performance criteria for the 2018, 2019 and 2020 performance periods for the 2018-2020 performance cycle are, consistent with our strategic plan, based 50% on net income and 50% on cash flow return on capital, providing a balanced emphasis on profitability and capital efficiency. Results will be based on our consolidated performance, with no award tied to business unit performance. In this manner, the plan balances performance measures used under our annual incentive plans and reinforces the need for teamwork among executives. Net income is used as a measure to focus on improvement in profitability. Cash flow return on capital is an efficiency metric that measures how much return is generated in proportion to the investment in the business in terms of plant, property and equipment and working capital.

The TSR modifier measures the relative performance of our Common Stock versus the S&P 500 over the three-year performance cycle of our long-term incentive awards, and is calculated based on the trailing two-month average closing price for our Common Stock and the S&P 500 (as in existence at the end of the period), assuming the reinvestment of dividends. The TSR modifier will cause the payout of our long-term incentive awards to increase or decrease up to 20% (up to a maximum payout of 200%) as follows:

 

 Goodyear Common Stock vs. S&P 5001

 

TSR Modifier

³ 75th Percentile

 

1.2 times

= 50th Percentile

 

1.0 times

 

£ 25th Percentile

 

0.8 times

 

1

Results between these performance levels will be interpolated.

The table below shows the aggregate value of the long-term performance-based incentives granted to each of our named executive officers for the 2018-2020 performance cycle at the target award opportunity, as well as the amount payable in shares of Common Stock and cash.

 

 Name

 

  

Aggregate Target Award
($)

 

    

Portion Payable in Shares

($)1

 

    

Portion Payable in Cash
($)

 

 

Kramer

  

 

$7,455,000

 

  

 

$2,130,000

 

  

 

$5,325,000

 

Wells

  

 

1,540,000

 

  

 

440,000

 

  

 

1,100,000

 

McClellan

  

 

1,592,500

 

  

 

455,000

 

  

 

1,137,500

 

Delaney

  

 

1,368,500

 

  

 

391,000

 

  

 

977,500

 

Bialosky

  

 

1,207,500

 

  

 

345,000

 

  

 

862,500

 

     

Thompson

  

 

1,750,000

 

  

 

500,000

 

  

 

1,250,000

 

 

1

See the “Grants of Plan-Based Awards” Table at page 55 for information regarding the target number of performance shares actually granted, which was determined by dividing the amount in this column by the closing market price of our Common Stock on the respective date of grant.

 

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Table of Contents
    

 

COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Long-Term Compensation

 

  

 

PERFORMANCE FOR THE 2018 PERFORMANCE PERIOD

The table below shows the performance goals, actual results and payout percentages for the 2018 performance period applicable to the 2016-2018, 2017-2019 and 2018-2020 performance cycles. With respect to each performance cycle, each year was weighted evenly (33%), goals were set on the grant date and the maximum payout was 200% of the target award opportunity.

 

    

 

Net Income

 

 

Performance Cycle

  

 

Threshold

    

 

Target

    

 

Maximum

    

 

Actual

Results

    

 

Payout

Percentage

 
         

 

2016-2018

  

 

$

 

825 million

 

 

  

 

$

 

1,100 million

 

 

  

 

$

 

1,265 million

 

 

  

 

$

 

580 million

 

 

  

 

 

 

0

 

         

 

2017-2019

  

 

 

 

940 million

 

 

  

 

 

 

1,160 million

 

 

  

 

 

 

1,310 million

 

 

  

 

 

 

580 million

 

 

  

 

 

 

0

 

         

 

2018-2020

  

 

 

 

705 million

 

 

  

 

 

 

880 million

 

 

  

 

 

 

925 million

 

 

  

 

 

 

568 million

 

 

  

 

 

 

0

 

“Net income,” as defined in our long-term incentive plans, means the Company’s net income, excluding charges for restructurings, accelerated depreciation, certain pension curtailment and settlement charges, charges relating to the refinancing of debt, changes in tax valuation allowances, and the cumulative effect of accounting changes. Our 2018 “net income” also excluded the impact of certain other items noted in the table below. Our 2018 “net income” for purposes of our long-term incentive plans was calculated as follows:

 

 

 ($ in millions)

  

 

2016 - 2018

    

 

2017 - 2019

    

 

2018 -2020

 

 

 Goodyear net income (as reported)

  

 

 

 

$ 693

 

 

  

 

 

 

$ 693

 

 

  

 

 

 

$ 693

 

 

 

 Net impact of TireHub transaction

  

 

 

 

(184

 

  

 

 

 

(184

 

  

 

 

 

(184

 

 

 Restructuring and accelerated depreciation charges

  

 

 

 

34

 

 

  

 

 

 

34

 

 

  

 

 

 

34

 

 

 

 Pension curtailment and settlement charges

  

 

 

 

17

 

 

  

 

 

 

17

 

 

  

 

 

 

17

 

 

 

 Hurricanes impact

  

 

 

 

12

 

 

  

 

 

 

12

 

 

  

 

 

 

 

 

 

 Pension accounting standard change

  

 

 

 

7

 

 

  

 

 

 

7

 

 

  

 

 

 

7

 

 

 

 National transportation strike in Brazil

  

 

 

 

5

 

 

  

 

 

 

5

 

 

  

 

 

 

5

 

 

 

 Changes in tax valuation allowances and other discrete tax items

  

 

 

 

(3

 

  

 

 

 

(3

 

  

 

 

 

(3

 

 

 Net gains on asset sales (other than TireHub transaction)

  

 

 

 

(1

 

  

 

 

 

(1

 

  

 

 

 

(1

 

     

 

 Net income

  

 

 

 

$ 580

 

 

  

 

 

 

$ 580

 

 

  

 

 

 

$ 568

 

 

 

    

 

Cash Flow Return on Capital

 

 

Performance Cycle

  

 

Threshold

    

 

Target

    

 

Maximum

    

 

Actual

Results

    

 

Payout

Percentage

 
         

 

2016-2018

  

 

 

 

7.8%

 

 

  

 

 

 

10.0%

 

 

  

 

 

 

11.7%

 

 

  

 

 

 

4.1%

 

 

  

 

 

 

0%

 

 

         

 

2017-2019

  

 

 

 

5.5%

 

 

  

 

 

 

7.4%

 

 

  

 

 

 

9.3%

 

 

  

 

 

 

4.1%

 

 

  

 

 

 

0%

 

 

         

 

2018-2020

  

 

 

 

5.1%

 

 

  

 

 

 

6.3%

 

 

  

 

 

 

6.8%

 

 

  

 

 

 

4.1%

 

 

  

 

 

 

0%

 

 

“Cash flow return on capital,” as defined in our long-term incentive plans, means free cash flow from operations (as defined for purposes of our annual incentive plan) divided by the sum of average net fixed assets and average working capital. Our 2018 cash flow return on capital calculation for each of the performance cycles excluded the impact on free cash flow from

 

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Table of Contents
    

 

COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Long-Term Compensation

 

  

 

operations of (1) redemption premiums and other refinancing costs related to the redemption of debt, (2) the TireHub transaction, and (3) a national transportation strike in Brazil.

In 2018, we faced a number of challenges, which are discussed in detail above in the “Executive Summary” to this Compensation Discussion and Analysis. We did not meet our net income or cash flow return on capital targets for the 2018 performance period primarily due to Corporate EBIT that fell short of our annual operating plan.

Based on the results during the 2018 performance period, the Compensation Committee did not approve any earnings on the long-term incentive awards for that period for the 2016-2018, 2017-2019 or 2018-2020 awards.

The table below shows amounts earned by each of the named executive officers in respect of their long-term incentive grants for the 2018 performance period with respect to their 2016-2018 awards, which represents one-third of the three-year target award opportunity:

 

 

 Name

  

 

Aggregate
Target Award ($)

    

 

Portion of
Actual Award
Payable in
Cash ($)1

    

 

Portion of
Actual Award
Payable in Shares
(# of Shares)1

 
     

 

 Kramer

  

 

$

 

2,427,367

 

 

  

 

$

 

0

 

 

  

 

 

 

0

 

 

     

 

 Wells

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

 

 

     

 

 McClellan

  

 

 

 

483,042

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Delaney

  

 

 

 

365,232

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Bialosky

  

 

 

 

365,232

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Thompson

  

 

 

 

542,012

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

 

1

Payable subject to a three-year relative total shareholder return modifier. See “Impact of TSR Modifier and Payout of 2016-2018 Long-Term Incentive Awards” below.

The table below shows amounts earned by each of the named executive officers in respect of their long-term incentive grants for the 2018 performance period with respect to their 2017-2019 awards, which represents one-third of the three-year target award opportunity:

 

 

 Name

  

 

Aggregate
Target Award ($)

    

 

Portion of
Actual Award
Payable in

Cash ($)1

    

 

Portion of
Actual Award
Payable in Shares
(# of Shares)1

 
     

 

 Kramer

  

 

$

 

2,515,602

 

 

  

 

$

 

0

 

 

  

 

 

 

0

 

 

     

 

 Wells

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

 

 

     

 

 McClellan

  

 

 

 

507,811

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Delaney

  

 

 

 

434,723

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Bialosky

  

 

 

 

383,788

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Thompson

  

 

 

 

560,942

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

 

1

Payable contingent on continued service through December 31, 2019 and subject to a three-year relative total shareholder return modifier.

 

    42  


Table of Contents
    

 

COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Long-Term Compensation

 

  

 

The table below shows amounts earned by each of the named executive officers in respect of their long-term incentive grants for the 2018 performance period with respect to their 2018-2020 awards, which represents one-third of the three-year target award opportunity:

 

 

 Name

  

 

Aggregate
Target Award ($)

    

 

Portion of
Actual Award
Payable in
Cash ($)1

    

 

Portion of
Actual Award
Payable in Shares
(# of Shares)1

 

 

 Kramer

  

 

 

 

$2,466,442

 

 

  

 

 

 

$0

 

 

  

 

 

 

0

 

 

     

 

 Wells

  

 

 

 

539,575

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 McClellan

  

 

 

 

526,897

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Delaney

  

 

 

 

452,834

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Bialosky

  

 

 

 

399,507

 

 

  

 

 

 

0

 

 

  

 

 

 

0

 

 

     

 

 Thompson

 

  

 

 

 

 

579,005

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

0

 

 

 

 

 

1

Payable contingent on continued service through December 31, 2020 and subject to a three-year relative total shareholder return modifier.

IMPACT OF TSR MODIFIER AND PAYOUT OF 2016 – 2018 LONG-TERM INCENTIVE AWARDS

Our stock out-performed 5% of the companies in the S&P 500 during the three-year period ending December 31, 2018, resulting in a TSR modifier of 0.8 times. See page 40 for more information on the calculation of the TSR modifier.

The Compensation Committee approved the payout of shares of Common Stock and cash to the named executive officers with respect to the 2016-2018 performance cycle as follows.

 

    

 

Cash Payout

 

 

 Name

  

 

2016
Performance
Period1

    

 

2017
Performance
Period2

    

 

2018
Performance
Period

    

 

Impact of TSR
Modifier

    

 

Total Payout of
2016-2018
Awards

 
         

 

 Kramer

  

 

 

 

$2,008,539

 

 

  

 

 

 

$480,676

 

 

  

 

 

 

$0

 

 

  

 

 

 

$(497,915)

 

 

  

 

 

 

$1,991,300

 

 

         
         

 

 Wells

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

 

 

  

 

 

 

 

 

         
         

 

 McClellan

  

 

 

 

399,789

 

 

  

 

 

 

95,676

 

 

  

 

 

 

0

 

 

  

 

 

 

(99,165

 

  

 

 

 

396,300

 

 

         
         

 

 Delaney

  

 

 

 

302,328

 

 

  

 

 

 

72,324

 

 

  

 

 

 

0

 

 

  

 

 

 

(74,852

 

  

 

 

 

299,800

 

 

         
         

 

 Bialosky

  

 

 

 

302,328

 

 

  

 

 

 

72,324

 

 

  

 

 

 

0

 

 

  

 

 

 

(74,852

 

  

 

 

 

299,800

 

 

         
         

 

 Thompson

 

  

 

 

 

 

448,578

 

 

 

 

  

 

 

 

 

107,324

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

(111,102

 

 

 

  

 

 

 

 

444,800

 

 

 

 

 

    43  


Table of Contents
    

 

COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Long-Term Compensation

 

  

 

 

    

 

Shares Payout

 

 

 Name

  

 

2016
Performance
Period1

(# of Shares)

    

 

2017
Performance
Period2

(# of Shares)

    

 

2018

Performance

Period

(# of Shares)

    

 

Impact of TSR

Modifier

(# of Shares)

    

 

Total Payout of
2016-2018
Awards

(# of Shares)

 
         

 

 Kramer

 

  

 

 

 

 

26,870

 

 

 

 

  

 

 

 

 

6,430

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

(6,660

 

 

 

  

 

 

 

 

26,640

 

 

 

 

         

 

 Wells

 

  

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

         

 

 McClellan

 

  

 

 

 

 

5,348

 

 

 

 

  

 

 

 

 

1,279

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

(1,326

 

 

 

  

 

 

 

 

5,301

 

 

 

 

         

 

 Delaney

 

  

 

 

 

 

4,043

 

 

 

 

  

 

 

 

 

967

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

(1,002

 

 

 

  

 

 

 

 

4,008

 

 

 

 

         

 

 Bialosky

 

  

 

 

 

 

4,043

 

 

 

 

  

 

 

 

 

967

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

(1,002

 

 

 

  

 

 

 

 

4,008

 

 

 

 

         

 

 Thompson

 

  

 

 

 

 

5,999

 

 

 

 

  

 

 

 

 

1,435

 

 

 

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

(1,487

 

 

 

  

 

 

 

 

5,947

 

 

 

 

 

1

Previously reported, to the extent applicable, in the Proxy Statement dated March 10, 2017.

 

2

Previously reported, to the extent applicable, in the Proxy Statement dated March 9, 2018.

2018 RESTRICTED STOCK UNIT GRANTS

In 2018, we replaced stock options with restricted stock units as part of our long-term incentive compensation program. The Compensation Committee believes that restricted stock units link executives to the results earned by shareholders, build executive stock ownership, and better attract, incent and retain executive talent.

In February 2018, the Compensation Committee granted 30% of total long-term compensation in the form of restricted stock units. Restricted stock units granted in 2018 have the following terms:

 

 

restricted stock units vest and convert into shares of Common Stock three years from the grant date; and

 

 

restricted stock units accrue dividend equivalents that are subject to the same vesting requirements as the underlying restricted stock units.

The portion of long-term compensation provided in the form of restricted stock units grants each year is determined based on the availability of Common Stock under our equity compensation plans, as well as market data on long-term compensation.

The table below shows the aggregate grant date fair value and the number of restricted stock units granted to each of our named executive officers in 2018.

 

 

 Name

  

 

Aggregate

Grant Date
Fair Value ($)

    

 

Number of

Restricted Stock Units (#)

 
   

 

 Kramer

 

  

 

 

 

 

$3,194,974

 

 

 

 

  

 

 

 

 

107,142

 

 

 

 

   

 

 Wells1

 

    

 

 

959,974

 

 

 

 

 

  

 

 

 

 

38,960

 

 

 

 

   

 

 McClellan

 

    

 

 

682,490

 

 

 

 

 

  

 

 

 

 

22,887

 

 

 

 

   

 

 Delaney

 

  

 

 

 

 

586,500

 

 

 

 

  

 

 

 

 

19,668

 

 

 

 

   

 

 Bialosky

 

    

 

 

517,496

 

 

 

 

 

  

 

 

 

 

17,354

 

 

 

 

   

 

 Thompson

 

    

 

 

749,973

 

 

 

 

 

  

 

 

 

 

25,150

 

 

 

 

 

1

Included in Mr. Wells’ total is a restricted stock unit grant valued at approximately $300,000 for 12,175 restricted stock units that was part of his hiring package. That grant will vest on September 20, 2019 and is subject to an additional holding period through September 20, 2020.

 

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Table of Contents
    

 

COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Long-Term Compensation

 

  

 

TIREHUB INCENTIVE PLAN

In June 2018, the Compensation Committee established an incentive plan for Mr. McClellan and certain other key non-officer employees related to the launch of TireHub. Payments under the TireHub incentive plan are based on performance against the following performance objectives:

 

 

Launching TireHub on or before August 31, 2018 (payable at either 0% or 100% of target),

 

 

Successfully managing the potential loss of volume due to the transition of business to TireHub during 2018 (payable from 0% to 150% of target),

 

 

Achieving net segment operating income improvements due to the TireHub transaction in 2019 (payable from 0% to 150% of target), and

 

 

Achieving certain other operational objectives for TireHub by December 31, 2019 (payable at either 0% or 100% of target).

Mr. McClellan’s total target TireHub incentive award is $600,000 and his total maximum incentive award is $800,000. The Compensation Committee considered our performance against the performance objectives for 2018 and found that (1) TireHub was successfully launched on July 1, 2018, resulting in a payout at 100% of target for that performance objective and (2) we successfully managed the transition of tire unit volumes from our former U.S. national tire distributor to TireHub during 2018, resulting in a payout at 150% of target for that performance objective. As a result, Mr. McClellan received total payments of $425,000 under the TireHub incentive plan in 2018.

Retirement and Other Benefits

RETIREMENT BENEFITS

We provide our named executive officers with retirement benefits under both tax-qualified and non-qualified retirement plans. Tax-qualified plan benefits are pursuant to a defined benefit pension plan, the Goodyear Salaried Pension Plan (the “Salaried Plan”), which was frozen effective December 31, 2008, and a defined contribution plan, the Goodyear Employee Savings Plan for Salaried Employees (the “Savings Plan”). Non-qualified plan benefits are pursuant to a defined benefit plan, the Goodyear Supplementary Pension Plan (the “Supplementary Plan”). We also maintain a non-qualified defined benefit Excess Benefit Plan, which was also frozen effective December 31, 2008, that pays an additional pension benefit over that paid from the Salaried Plan if a participant does not meet the eligibility requirements of the Supplementary Plan.

For all employees who do not meet the eligibility requirements of the Supplementary Plan, there is also a corresponding non-qualified defined contribution Excess Benefit Plan that mirrors the retirement contributions feature of the Savings Plan.

Mr. Kramer, Mr. McClellan and Ms. Thompson are currently eligible to receive a benefit under the Supplementary Plan. Upon an involuntary termination within two years of a change in control under the Executive Severance Plan described below, Mr. Bialosky will become vested in his Supplementary Plan benefits. Mr. Kramer, Mr. McClellan and Ms. Thompson will receive benefits from the frozen Salaried Plan.

Mr. Wells, Mr. Delaney and Mr. Bialosky are not eligible to participate in the Salaried Plan or the defined benefit Excess Benefit Plan. Participants in the Savings Plan, including all of the named executive officers, are currently eligible to receive Company matching contributions and retirement contributions.

 

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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Retirement and Other Benefits

 

  

 

The Supplementary Plan provides additional pension benefits to officers and certain other key individuals identified by the Compensation Committee. All of the named executive officers participate in the Supplementary Plan. The Committee believes supplemental executive retirement plans such as the Supplementary Plan are an important part of executive compensation and are utilized by many large companies that compete with the Company for executive talent. Retirement benefits, including those provided through a supplemental executive retirement plan, are essential to attracting, motivating and retaining talented executives with a history of leadership and to providing retirement replacement income. Retirement benefits are an important factor in an executive’s decision to accept or reject a new position. The Compensation Committee has adopted a policy prohibiting the grant of additional service credit in the Supplementary Plan for newly hired officers and other key employees.

The number reported in the “Change in Pension Value” column in the Summary Compensation Table reflects the change in each NEO’s pension value in 2018. Changes in pension value are caused largely by two factors: (1) additional pension benefits accrued by the NEOs under the Supplementary Plan when they receive higher compensation due to roles of increasing responsibility or through strong performance, and (2) changes in assumptions used for financial reporting purposes, such as changes in discount rates and updated actuarial assumptions regarding life expectancies. Mr. Kramer’s pension value decreased in 2018 due to increases in both the discount rate used to calculate the pension value and the interest rate used to determine the lump sum value of the Supplementary Plan benefit, partially offset by an increase in accrued benefits due to the growth in pension value from the passage of time and an additional year of credited service.

For more information regarding the terms of these plans and the named executive officers’ accrued benefits under these plans, see “Defined Contribution Plan Benefits” at page 58 and “Pension Benefits” at page 58.

SEVERANCE AND CHANGE-IN-CONTROL BENEFITS

Our Executive Severance and Change in Control Plan (the “Executive Severance Plan”) provides for the payment of severance benefits to our officers, including all of the named executive officers, if their employment is terminated under certain circumstances during certain periods before or within two years following a change-in-control of the Company. The Executive Severance Plan does not provide for any excise tax gross-ups or walk-away rights.

The Executive Severance Plan is designed to attract, retain and motivate officers, provide for stability and continuity in the event of an actual or threatened change-in-control, and ensure that our officers are able to devote their full time and attention to the Company’s operations in the event of an actual or threatened change-in-control.

The Executive Severance Plan and the related change-in-control triggers (commonly referred to as “double triggers”) generally provide for the payment of severance benefits if employment is terminated under certain circumstances during certain periods before or within two years following a change-in-control of the Company. The change-in-control triggers in our equity compensation plans are substantially similar to those in the Executive Severance Plan. We selected the specific change-in-control triggers used in the Executive Severance Plan and our equity compensation plans, such as the acquisition of 20% or more of Goodyear’s Common Stock, a significant change in the composition of the Board of Directors or the acquisition of actual control of Goodyear, based upon our review of market practices, including provisions included in similar agreements of other public companies. Based upon that review, we determined that the terms and conditions of the Executive Severance Plan, including the specific change-in-control triggers, were consistent with market practices.

 

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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Retirement and Other Benefits

 

  

 

The Executive Severance Plan also provides severance benefits to our officers, including each of the named executive officers, if their employment is terminated by us other than for Cause (as defined in the Executive Severance Plan), death or disability, and other than in connection with a change-in-control.

To be eligible to receive benefits under the Executive Severance Plan, an officer must execute a release and agree, among other things, to certain confidentiality, non-disparagement, non-solicitation and non-competition covenants.

The Compensation Committee believes that our severance benefits are in the best interests of the Company and our shareholders, are a necessary component of a competitive compensation program, and are in line with severance benefits in place at other companies.

For additional information regarding the terms of the Executive Severance Plan and benefits payable under that plan, see “Potential Payments Upon Termination or Change-in-Control” at page 62.

PERQUISITES

We provide certain executive officers, including our named executive officers, with limited personal benefits and perquisites, as described below and in footnote 5 to the Summary Compensation Table at page 53. The Compensation Committee has reviewed and approved the perquisites described below. The Compensation Committee recognizes that these perquisites are an important factor in protecting our executive officers and in enabling them to focus on our business with minimal disruption. We do not provide any tax reimbursements to our executive officers for any of the perquisites we provide them.

Home Security Systems. We pay for the cost of home security systems for a limited number of executive officers in order to enhance their safety and protect our investment in them. We cover the cost of installation, monitoring and maintenance for these systems.

Use of Company Aircraft. In limited circumstances, executive officers are permitted to use our company aircraft for personal travel.

Tire Program. We offer our executive officers and Board members the opportunity to receive up to two sets of tires per year at our expense, including the cost of tires, mounting, balancing and disposal fees.

Financial Planning and Tax Preparation Services. We offer financial assistance to our executive officers to help them cover the cost of financial planning and tax preparation services. In providing this benefit, we seek to alleviate our executives’ concern regarding personal financial planning so that they may devote their full attention to our business. The maximum annual cost to the Company under this program is $9,000 per officer.

Club Memberships. We pay the annual dues for a corporate club membership that is available to Mr. Kramer, Mr. McClellan and Ms. Thompson. None of the other named executive officers utilize this corporate club membership. The membership is intended to be used primarily for business purposes, although members may use the club for personal purposes so long as they pay all incremental costs, other than the annual dues, related to that personal use.

 

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COMPENSATION DISCUSSION AND ANALYSIS

  
 

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Retirement and Other Benefits

 

  

 

Annual Physical Exams. We strongly encourage our executive officers to have an annual comprehensive physical examination which we pay for in order to enhance their physical well-being and protect our investment in them.

EXECUTIVE DEFERRED COMPENSATION PLAN

The Goodyear Executive Deferred Compensation Plan (the “Deferred Compensation Plan”) is a non-qualified deferred compensation plan that provides named executive officers and other highly compensated employees the opportunity to defer various forms of compensation. For participants, this offers an additional means to save for retirement on a tax-deferred basis. There is no guaranteed return associated with any deferred amounts. During 2018, none of the named executive officers made deferrals under the Deferred Compensation Plan.

For additional information regarding the terms of the Deferred Compensation Plan and participant balances, see “Nonqualified Deferred Compensation” at page 61.

CHIEF FINANCIAL OFFICER TRANSITION

On June 15, 2018, Laura Thompson, then our Executive Vice President and Chief Financial Officer, announced her upcoming retirement, effective March 31, 2019. On September 20, 2018, Darren Wells became Executive Vice President and Chief Financial Officer, succeeding Ms. Thompson in that role. Ms. Thompson will continue to serve as an Executive Vice President of the Company until her retirement.

Ms. Thompson has worked at Goodyear for 35 years across numerous roles, including previously serving as Vice President, Business Development. In light of her strong relationships with many participants in the tire industry and how important they are to us, we have asked Ms. Thompson to continue overseeing business development activities and to help transition those relationships to others at the Company. To ensure an orderly transition of her many responsibilities, we entered into a Consulting Agreement with her, pursuant to which Ms. Thompson will provide consulting services to the Company following her retirement. The Consulting Agreement’s term will run for fifteen months, from April 1, 2019 through June 30, 2020, and Ms. Thompson will be paid $250,000 per quarter for her consulting services and will be reimbursed for out-of-pocket expenses and premiums for retiree medical family coverage under the Company’s retiree medical plan.

Compensation Policies and Practices

STOCKHOLDING GUIDELINES

To better link the interests of management and our shareholders, the Compensation Committee has established stockholding guidelines for our officers. These guidelines specify a number of shares that our officers are expected to accumulate and hold based on a multiple of annual base salary of six times for the CEO, three times for Executive Vice Presidents, Presidents of our operating units and Senior Vice Presidents, and two times for elected Vice Presidents. Therefore, the stockholding requirement for Mr. Kramer is six times his annual base salary and for Mr. Wells, Mr. McClellan, Mr. Delaney and Mr. Bialosky is three times their annual base salary. All shares of Common Stock owned outright by officers (or their spouses) and held by them in the Goodyear stock fund of the Savings Plan, and 60% of the shares of restricted stock, restricted stock units, earned (but unvested) performance shares awarded to officers and share equivalent units held in our deferred compensation plan, are counted as ownership in assessing compliance with the guidelines. Unearned performance shares and unexercised stock options are not counted toward compliance with the guidelines. The stock price used in assessing compliance with the guidelines as of May 1st of each year will be the average closing stock price for the prior 60-day period.

 

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COMPENSATION DISCUSSION AND ANALYSIS

  
 

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Compensation Policies and Practices

 

  

 

The stockholding guidelines also include stock retention provisions. If an officer has met their stockholding requirement, they are required to retain 25% of the net shares received from any vested shares of Common Stock or any exercised options for at least one year from the date of vesting or exercise and may only sell or otherwise dispose of shares to the extent they will still meet their stockholding requirement following that sale or disposition. If an officer has not met their stockholding requirement, they are required to retain all of the net shares received from any vested shares of Common Stock or any exercised options, and may not sell or otherwise dispose of shares until they have met their stockholding requirement, unless they demonstrate a need to sell shares due to a financial hardship. Net shares are the shares remaining after payment of the exercise price and/or withholding taxes.

Mr. Kramer holds shares of Common Stock worth approximately eleven times his annual base salary, well in excess of his minimum stockholding requirement. Mr. McClellan and Mr. Bialosky have also met their stockholding requirement, and Mr. Wells and Mr. Delaney are making progress towards satisfying their stockholding requirement.

PROHIBITION ON HEDGING AND PLEDGING

We have adopted, as part of our insider trading policy, prohibitions on the short sale of our Common Stock and other securities and the issuance, purchase or sale of, or trading or dealing in, puts, calls or other options or rights relating to our Common Stock and other securities. These provisions prohibit our directors, officers and employees from hedging the risk of their ownership of our Common Stock. We also prohibit our directors, officers and employees from holding our Common Stock and other securities in a margin account or otherwise pledging them as collateral for a loan.

RECOVERY OF COMPENSATION (CLAWBACK POLICY)

If the Compensation Committee determines that an officer has engaged in conduct detrimental to the Company, the Compensation Committee may take a range of actions to remedy this conduct, prevent its recurrence and impose appropriate discipline. Discipline would vary depending on the facts and circumstances, and may include (1) termination of employment, (2) cancelling or reducing any outstanding compensatory grants or awards, (3) initiating an action for breach of fiduciary duty or fraud which could include recovery of any unjustly obtained incentive compensation, and (4) requiring reimbursement of compensation or other payments in accordance with provisions of the Sarbanes-Oxley Act of 2002, our claw-back policy described below or the terms of the relevant compensation plan. These remedies would be in addition to, and not in lieu of, any actions imposed by law enforcement agencies, regulators or other authorities.

Beginning with awards made in 2012, the Compensation Committee adopted a claw-back policy that effectively contractually extends the claw-back provisions of the Sarbanes-Oxley Act of 2002 that apply to our Chief Executive Officer and Chief Financial Officer to the Presidents of each of our strategic business units and all of our Senior Vice Presidents. If we are required to prepare an accounting restatement due to our material noncompliance with any financial reporting requirement as a result of misconduct, the claw-back policy would permit the Compensation Committee to require reimbursement of (1) any incentive compensation received from us during the one-year period following the publication of misstated financial statements and (2) any profits realized from the sale of our securities during that one-year period. We will make any necessary revisions to our claw-back policy once implementing rules pursuant to Section 954 of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 are adopted by the Securities and Exchange Commission and The Nasdaq Stock Market.

 

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COMPENSATION DISCUSSION AND ANALYSIS

  
 

LOGO

  

Compensation Policies and Practices

 

  

 

In addition, under our equity compensation plans, the Compensation Committee may require a plan participant who engages in competition with us within 18 months after their termination of employment to return or forfeit the realized value of all awards under those plans during such period of time that the Compensation Committee determines. Our Executive Severance Plan also provides for the recovery or forfeiture of severance payments if a person receiving payments pursuant to the plan violates certain confidentiality, non-disparagement, non-solicitation and non-competition covenants.

 

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COMPENSATION COMMITTEE REPORT

We have reviewed and discussed the foregoing Compensation Discussion and Analysis with management. Based on our review and discussion with management, we have recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement and incorporated by reference in Goodyear’s Annual Report on Form 10-K for the year ended December 31, 2018.

THE COMPENSATION COMMITTEE

John E. McGlade, Chairman

Laurette T. Koellner

W. Alan McCollough

Stephanie A. Streeter

 

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EXECUTIVE COMPENSATION

Summary Compensation Table

The table below sets forth information regarding the compensation of the CEO, the Chief Financial Officer of Goodyear (the “CFO”), the persons who were, at December 31, 2018, the other three most highly compensated executive officers of Goodyear, and the former CFO (collectively, the “named executive officers”) for services in all capacities to Goodyear and its subsidiaries during 2016, 2017 and 2018.

 

 Name and

 Principal Position

  Year    

Salary

($)

   

Bonus

($)

   

Stock

Awards

($)1

   

Option

Awards

($)2

   

Non-Equity

Incentive Plan

Compensation

($)3

   

Change in

Pension

Value and

Nonqualified

Deferred

Compensation

Earnings

($)4

   

All Other

Compensation

($)5

   

Total

($)

 

 

Richard J. Kramer

 

 

 

 

2018

 

 

 

 

$

 

1,300,000

 

 

 

 

$

 

0

 

 

 

 

$

 

5,269,243

 

 

 

 

$

 

0

 

 

 

 

$

 

(497,915

 

 

 

$

 

0

 

 

 

 

$

 

141,772

 

 

 

 

$

 

6,213,100

 

 

Chairman of the Board,

    2017       1,300,000       0       2,221,806       3,194,991       1,305,598       2,678,203       145,161       10,845,759  

Chief Executive Officer

    2016       1,233,333       0       2,132,331       3,089,998       9,667,094       3,509,123       166,225       19,798,104  

and President

                 
                 

Darren R. Wells6

    2018       195,417       500,000       1,478,541       0       0       38,722       28,233       2,240,913  

Executive Vice President

                 

and Chief Financial Officer

                 
                 

Stephen R. McClellan

    2018       663,333       0       1,125,582       0       325,835       0       48,472       2,163,222  

President, Americas

    2017       623,333       0       448,532       645,000       260,672       973,956       44,447       2,995,940  
    2016       610,000       0       424,386       614,989       1,917,080       1,504,591       46,008       5,117,054  
                 

Christopher R. Delaney

    2018       633,333       0       967,272       0       56,773       37,069       23,298       1,717,745  

President,

    2017       555,000       0       889,126       548,989       214,854       289,281       25,133       2,522,383  

Europe, Middle East and Africa

                 
                 

David L. Bialosky

    2018       581,500       0       853,460       0       (74,852     223,227       25,679       1,609,014  

Senior Vice President,

    2017       577,667       0       339,001       487,488       193,392       635,619       25,736       2,258,903  

General Counsel and

    2016       565,000       0       320,859       464,999       1,799,560       629,586       25,550       3,805,554  

Secretary

                 
                 

Laura K. Thompson6

    2018       683,333       0       1,236,887       0       (111,102     0       42,714       1,851,832  

Former Executive Vice President

    2017       650,000       0       495,463       712,490       298,192       1,350,719       40,216       3,547,080  
                 

and Chief Financial Officer

 

   

 

2016

 

 

 

   

 

621,667

 

 

 

   

 

0

 

 

 

   

 

476,135

 

 

 

   

 

689,989

 

 

 

   

 

1,722,680

 

 

 

   

 

1,547,999

 

 

 

   

 

46,801

 

 

 

   

 

5,105,271

 

 

 

 

1

Represents the aggregate grant date fair value as of the respective grant date for each award. The maximum amount to be awarded with respect to the equity portion of our long-term incentive awards for each of the named executive officers is shown in the Grants of Plan-Based Awards Table in the column “Estimated Future Payouts Under Equity Incentive Plan Awards — Maximum.” The assumptions made in valuing stock awards reported in this column are discussed in Note to the Consolidated Financial Statements No. 1, “Accounting Policies” under “Stock-Based Compensation” and Note to the Consolidated Financial Statements No. 18, “Stock Compensation Plans” included in Goodyear’s Annual Report for the year ended December 31, 2018. For additional information regarding such grants, see “Compensation Discussion and Analysis — Long-Term Compensation — 2018 Grants of Performance-Based Incentives” and “— 2018 Restricted Stock Unit Grants.” See also “Grants of Plan-Based Awards” below.

 

2

Represents the aggregate grant date fair value as of the respective grant date for each award. The assumptions made in valuing option awards reported in this column are discussed in Note to the Consolidated Financial Statements No. 1, “Accounting Policies” under “Stock-Based Compensation” and Note to the Consolidated Financial Statements No. 18, “Stock Compensation Plans” included in Goodyear’s Annual Report for the year ended December 31, 2018. No stock options were granted to any of the named executive officers in 2018.

 

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EXECUTIVE COMPENSATION

  
 

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Summary Compensation Table

 

  

 

 

3

Represents amounts awarded under our annual and long-term incentive compensation plans. For additional information regarding annual cash incentive awards in 2018, see “Compensation Discussion and Analysis — Annual Compensation — 2018 Annual Cash Incentive Payouts.”

 

    

Amounts awarded under our long-term incentive compensation plans are, for 2018, in respect of the one-year performance period ended December 31, 2018 for the 2016-2018 awards, the 2017-2019 awards and the 2018-2020 awards. The 2017-2019 awards and the 2018-2020 awards remain subject to the named executive officer’s continued service and a three-year relative total shareholder return modifier. For additional information regarding long-term incentive awards, see “Compensation Discussion and Analysis — Long-Term Compensation — 2018 Grants of Performance-Based Incentives,” “— Performance for the 2018 Performance Period,” and “— Impact of TSR Modifier and Payout of 2016-2018 Long-Term Incentive Awards.”

 

    

The following table provides further information on the amounts payable, or earned but not yet payable, for performance periods ending on December 31, 2018: