11-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 11-K

ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2016

Commission File Number: 1-1927

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN FOR RETAIL EMPLOYEES

(Full title of the Plan)

THE GOODYEAR TIRE & RUBBER COMPANY

(Name of Issuer of the Securities)

200 Innovation Way

Akron, Ohio 44316-0001

(Address of Issuer’s Principal Executive Office)

TABLE OF CONTENTS

ITEM 1. Not applicable.	1
ITEM 2. Not applicable.	1
ITEM 3. Not applicable.	1
ITEM 4. FINANCIAL STATEMENTS OF THE PLAN	1
EXHIBITS.
SIGNATURES
EX-23.1

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN FOR RETAIL EMPLOYEES

ITEM 1. Not applicable.

ITEM 2. Not applicable.

ITEM 3. Not applicable.

ITEM 4. FINANCIAL STATEMENTS OF THE PLAN

The Financial Statements of The Goodyear Tire & Rubber Company Savings Plan for Retail Employees (the “Plan”) as of December 31, 2016 and 2015 and for the fiscal year ended December 31, 2016, together with the report of Bober, Markey, Fedorovich & Company, independent registered public accounting firm, are attached to this Annual Report on Form 11-K as Annex A, and are by specific reference incorporated herein and filed as a part hereof. The Financial Statements and the Notes thereto are presented in lieu of the financial statements required by Items 1, 2 and 3 of Form 11-K. The Plan is subject to the requirements of the Employee Retirement Income Security Act of 1974 (ERISA).

EXHIBITS.

EXHIBIT 23.1 Consent of Bober, Markey, Fedorovich & Company, independent registered public accounting firm.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Plan Administrator has duly caused this Annual Report to be signed by the undersigned thereunto duly authorized.

	THE GOODYEAR TIRE & RUBBER COMPANY
	Plan Administrator of THE GOODYEAR TIRE & RUBBER COMPANY SAVINGS PLAN FOR RETAIL EMPLOYEES
June 8, 2017
	By:	/s/ Evan M. Scocos
		Evan M. Scocos, Vice President and Controller

ANNEX A TO FORM 11-K

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

FINANCIAL STATEMENTS AND

SUPPLEMENTAL INFORMATION

December 31, 2016 and 2015

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

TABLE OF CONTENTS

	Page No.
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM		1 - 2
FINANCIAL STATEMENTS
Statements of Net Assets Available for Benefits at December  31, 2016 and 2015		3
Statement of Changes in Net Assets Available for Benefits for the Year Ended December 31, 2016		4
Notes to Financial Statements		5 - 17
SUPPLEMENTAL INFORMATION
Schedule H, Line 4i – Schedule of Assets (Held at End of Year)		18

Note: Certain schedules required by the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974 have been omitted because of the absence of the conditions under which they are required.

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Participants and Administrator of

The Goodyear Tire & Rubber Company Savings Plan for

Retail Employees

Akron, Ohio

We have audited the accompanying statements of net assets available for benefits of The Goodyear Tire & Rubber Company Savings Plan for Retail Employees (the “Plan”) as of December 31, 2016 and 2015, and the related statement of changes in net assets available for benefits for the year ended December 31, 2016. The Plan’s management is responsible for the financial statements. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the net assets available for benefits of the Plan as of December 31, 2016 and 2015, and the changes in net assets available for benefits for the year ended December 31, 2016, in conformity with accounting principles generally accepted in the United States of America.

1

The supplemental information in the accompanying schedule of assets (held at end of year) as of December 31, 2016 has been subjected to audit procedures performed in conjunction with the audit of the Plan’s financial statements. The supplemental information is presented for the purpose of additional analysis and is not a required part of the financial statements but includes supplemental information required by the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. The supplemental information is the responsibility of the Plan’s management. Our audit procedures included determining whether the supplemental information reconciles to the financial statements or the underlying accounting and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplemental information. In forming our opinion on the supplemental information in the accompanying schedule, we evaluated whether the supplemental information, including its form and content, is presented in conformity with the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. In our opinion, the supplemental information in the accompanying schedule is fairly stated in all material respects in relation to the financial statements taken as a whole.

/s/ BOBER, MARKEY, FEDOROVICH & COMPANY

Akron, Ohio

May 30, 2017

2

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS

December 31, 2016 and 2015

(Dollars in Thousands)	2016		2015
Plan’s Interest in Commingled Trust at Fair Value	$	103,701	$	99,522
Plan’s Interest in Commingled Trust at Contract Value		33,323		34,675
Notes Receivable from Participants		4,577		4,943
Contribution Receivable - Employer		—		2
Net Assets Available for Benefits	$	141,601	$	139,142

The accompanying notes are an integral part of these financial statements.

3

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS

For the Year Ended December 31, 2016

(Dollars in Thousands)
Contributions:
Employee	$	5,278
Employer		2,340
Total Contributions		7,618
Deductions:
Benefits Paid to Participants or Their Beneficiaries		12,597
Total Deductions		12,597
Interest From Notes Receivable from Participants		189
Net Investment Gain from Plan’s Interest in Commingled Trust		7,203
Net Transfers From Other Plans		46
Net Increase in Net Assets Available for Benefits During the Year		2,459
Net Assets Available for Benefits at Beginning of Year		139,142
Net Assets Available for Benefits at End of Year	$	141,601

The accompanying notes are an integral part of these financial statements.

4

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Accounting

The accounts of The Goodyear Tire & Rubber Company Savings Plan for Retail Employees (the “Plan”) are maintained on the accrual basis of accounting.

Plan Year

The Plan Year is a calendar year.

Trust Assets

Certain savings plans sponsored by The Goodyear Tire & Rubber Company and certain subsidiaries (the “Company” or “Goodyear”) maintain their assets in a master trust entitled the The Goodyear Tire & Rubber Company Commingled Trust (the “Commingled Trust”) administered by the Trustee. The Company sponsors three savings plans that participate in the Commingled Trust, including the Plan. The Plan’s undivided interest in the Commingled Trust is presented in the accompanying financial statements in accordance with the allocation made by The Northern Trust Company (the “Trustee”).

Recordkeeper

Empower Retirement, the retirement services business of Great-West Financial, is the recordkeeper of the Plan.

Investment Valuation and Income Recognition

Investments held by a defined contribution plan are required to be reported at fair value, except for fully benefit-responsive investment contracts (See Note 9). Contract value is the relevant measurement attribute for that portion of the net assets available for benefits of a defined contribution plan attributable to fully benefit-responsive investment contracts because contract value is the amount participants normally would receive if they initiate permitted transactions under the terms of the plan.

The fair value of investments held by the Commingled Trust is the price that would be received to sell an asset in an orderly transaction between market participants at the measurement date (See Note 8). The value of the Plan’s interest in the Commingled Trust is based on the beginning of the year value in the Commingled Trust plus actual contributions and allocated investment income (loss) less actual distributions and allocated administrative expenses. Investment income (loss) and investment expenses relating to the Commingled Trust are allocated daily to the Plan based on the Plan’s value in each applicable fund within the Commingled Trust.

5

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Purchases and sales of securities are recorded on a trade-date basis. Interest income is recorded on the accrual basis. Dividends are recorded on the ex-dividend date. Net appreciation (depreciation) includes the Commingled Trust’s gains and losses on investments bought, sold and held during the year.

Notes Receivable from Participants

The Plan document allows notes from participants. These notes are reported at the unpaid principal balance plus accrued interest. Notes are deemed distributions by the Plan when they are determined to be in default. Benefits paid to participants or their beneficiaries for the year ended December 31, 2016 include approximately $363,000 of deemed distributions.

Concentration of Credit Risk

The Stable Value Fund of the Commingled Trust invests part of the fund in investment contracts of financial institutions with strong credit ratings and has established guidelines relative to diversification and maturities that are intended to maintain stability and liquidity (See Note 9).

The Goodyear Stock Fund invests in the common stock of Goodyear. Significant changes in the price of Goodyear Stock can result in significant changes in the Net Assets Available for Benefits.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the amounts reported in the basic financial statements and related notes to financial statements. Changes in such estimates may affect amounts reported in future years.

Risk and Uncertainties

The Plan invests in various investment securities which are exposed to risks such as interest rate, market, and credit risk. Due to the level of risk associated with certain investment securities, it is at least reasonably possible that changes in the values of investment securities will occur in the near term and that such changes could materially affect participants’ account balances and the amounts reported in the Statements of Net Assets Available for Benefits.

Recently Issued Accounting Standards

In February 2017, the Financial Accounting Standards Board issued Accounting Standards Update (“ASU”) 2017-06 which defines the financial statement presentation and disclosure requirements for employee benefit plans with interests in master trusts. ASU 2017-06 is effective for fiscal years beginning after December 15, 2018, with early adoption permitted. The future adoption of 2017-06 will not impact the Plan’s Net Assets Available for Benefits but will modify certain disclosures relating to the Plan’s Interest in Commingled Trust.

6

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Subsequent Events

The Plan has evaluated subsequent events through the date of issuance of the financial statements. There were no subsequent events which required recognition or disclosure in the financial statements, other than the event disclosed in Note 5.

NOTE 2 - GENERAL DESCRIPTION AND OPERATION OF THE PLAN

Inception

The Plan is a defined contribution plan, subject to the provisions of the Employee Retirement Income Security Act of 1974 (“ERISA”), and became effective April 1, 2007.

Eligibility

Salaried and hourly employees who work at a retail store location and are not covered by a collective bargaining agreement become eligible to participate in the Plan after completing one year of continuous service with the Company, provided such employees do not serve at a location operating under the Wingfoot Commercial Tire name, and are not leased employees (See Note 5).

Vesting

Employee contributions are fully vested. Employer contributions vest after the participant has completed two years of continuous service with the Company.

Contributions

Eligible employees may elect to contribute from 1% to 50% of earnings, including wages, certain bonuses, commissions, overtime and vacation pay into the Plan, subject to certain limitations under the Internal Revenue Code (“IRC”). In addition, the Plan permits catch-up contributions by participants who have attained age 50 by December 31 of each year. Participating employees may elect to have their contributions invested in any of the funds available for investment under the Plan. The Company calculates and deducts employee contributions from earnings each pay period based on the percent elected by the employee. Employees may change their contribution percent, including suspending contributions, at any time. The change will become effective as soon as administratively possible after it is submitted.

The Plan has been established under Section 401 of the IRC. Therefore, employee (except for Roth 401(k) contributions) and employer contributions to the Plan are not subject to federal income withholding tax, but are taxable when withdrawn from the Plan.

All participants are entitled to elect their employee contribution to be on a pre-tax basis or as a Roth 401(k) contribution, subject to certain limitations under the IRC.

7

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Participants receive Company matching contributions equal to 50% of the first 4% of eligible compensation contributed by the participant through elective deferrals to the Plan. In addition, the Company provides Retirement Contributions to the Plan for employees forty years of age and older, at percentages ranging from 1% to 2%, dependent on age. However, participants must be hired before January 1, 2005, participated in a Company defined benefit pension plan, and participating in the Plan during the contribution period to be eligible to receive the Company Retirement Contribution. The employee can elect to invest these contributions in any of the investment options available for employee contributions. Participants may not elect to contribute more than 10% of Company Retirement Contributions to the Goodyear Stock Fund.

Participants may transfer amounts attributable to employee or employer contributions from one fund to the other daily subject to compliance with applicable trading policies of the Plan. Participants may not hold more than 10% of the account balance related to Company Retirement Contributions immediately after a transfer of funds into an investment in the Goodyear Stock Fund.

Participant Accounts

A variety of funds have been established for investment by participants of their accounts under the Plan. All fund accounts are valued by the Trustee at the close of business following each business day.

Interest and dividends (in funds other than the Goodyear Stock Fund) are automatically reinvested in each participant’s respective accounts and reflected in the unit value of the fund which affects the value of the participants’ accounts.

Under the Employee Stock Ownership Plan (the “ESOP”), participants may elect to receive cash dividends on the Goodyear stock held in their employer match account. Such election results in a distribution to the participant. For the year ended December 31, 2016 total dividends paid on the Goodyear stock held was $95,525.

8

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Plan Withdrawals and Distributions

Participants may take in-service distributions of vested amounts from their accounts if they:

• Attain the age of 59 ¹⁄₂, or

• Qualify for a financial hardship.

The Internal Revenue Service (“IRS”) issued guidelines governing financial hardship. Under the IRS guidelines, withdrawals are permitted for severe financial hardship. Employee contributions to the Plan are automatically suspended for 6 months subsequent to a financial hardship withdrawal.

Participant vested amounts are eligible to be paid upon retirement, death or other termination of employment.

All withdrawals and distributions are valued as of the end of the day they are processed, and may be subject to income tax upon receipt. Any non-vested Company contributions are forfeited and applied to reduce future contributions and plan expenses by the Company. As of December 31, 2016 and 2015, the Plan had forfeiture credits of $88,470 and $4,572 respectively.

Notes Receivable from Participants

Eligible employees may borrow money from their participant accounts. The minimum amount to be borrowed is $1,000. The maximum amount to be borrowed is the lesser of $50,000 reduced by the highest outstanding balance of any notes during the preceding twelve-month period, or 50% of the participant’s vested account balance. Participants may have up to two notes outstanding at any time. The interest rate charged is a fixed rate established at the time of the application based on prime plus one percent (4.5% and 4.25% at December 31, 2016 and 2015, respectively).

Repayments, with interest, are made through payroll deductions. If a note is not repaid when due, the outstanding balance is treated as a taxable distribution from the Plan.

Rollovers

Employees, Plan participants, or former Plan participants may transfer eligible cash distributions from any other employer sponsored plan qualified under Section 401 of the IRC into the Plan by a direct transfer from such other plan.

9

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Expenses

Expenses of administering the Plan were paid partly by the Company and partly by the Commingled Trust. The payment of Trustee’s fees and brokerage commissions associated with the Company Stock Fund are paid by the Company. Expenses related to the asset management of the investment funds and the independent fiduciary of the Goodyear Stock Fund are paid from such funds which reduce the investment return reported and credited to participant accounts. Recordkeeping fees are paid from funds in which a participant invests.

The Professional Management Program offered by Advised Assets Group, LLC., an affiliate of Great-West Financial, is available to all participants. This program provides personalized portfolio management for participants who wish to delegate their investment decisions about fund choices within the Plan to a professional manager. Participation in the program is paid solely by enrolled participants. The expenses reduce the investment return reported and credited to enrolled participant accounts.

Termination Provisions

The Company anticipates and believes that the Plan will continue without interruption, but reserves the right to discontinue the Plan. In the event of termination, the obligation of the Company to make further contributions ceases. All participants’ accounts would then be fully vested with respect to Company contributions.

NOTE 3 - RELATED PARTY TRANSACTIONS

An affiliate of the Trustee serves as the fund manager of the S&P 500 Index Stock Equity Fund.

The Goodyear Stock Fund is designed for investment in common stock of the Company, except for short-term investments needed for Plan operations. During 2016, the price per share of Goodyear common stock on The NASDAQ Stock Market ranged from $24.31 to $33.36. The closing price per share of Goodyear common stock on The NASDAQ Stock Market was $30.87 at December 31, 2016 ($32.67 at December 31, 2015). The common stock of Goodyear and a Short-Term Investments Fund are the current investments of this fund. The portion of this fund related to employer matching contributions is designated as an ESOP.

10

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

NOTE 4 - TAX STATUS OF PLAN

The IRS has determined and informed the Company by a letter dated October 23, 2014 that the Plan is qualified and the trust established for the Plan is exempt from Federal Income Tax under the appropriate Sections of the IRC. A new request for a determination letter on the qualified status of the Plan was submitted to the IRS on January 29, 2016. The Company and Plan’s tax counsel believe the Plan is currently designed and being operated in compliance with the applicable requirements of the IRC. Therefore, no provision for income taxes has been included in the Plan’s financial statements.

NOTE 5 – SUBSEQUENT EVENT

Effective January 1, 2017, Wingfoot Commercial Tire Systems, LLC merged with the Company and certain former employees of Wingfoot Commercial Tire became participants in the Plan. Those employees participated in the Wingfoot Commercial Tire Systems, LLC Hourly Employee Savings and Retirement Plan (Wingfoot Hourly Plan) or the Wingfoot Commercial Tire Systems, LLC Salaried Employee Savings and Retirement Plan (Wingfoot Salaried Plan) and the respective account balances from the Wingfoot Hourly Plan and Wingfoot Salaried Plan will be transferred to the Plan at a future date.

NOTE 6 - RECONCILIATION OF FINANCIAL STATEMENTS TO FORM 5500

The following is a reconciliation of net assets available for benefits per the financial statements at December 31, 2016 and 2015 to the Form 5500:

(Dollars in Thousands)	2016		2015
Net Assets Available for Benefits per the Financial Statements	$	141,601	$	139,142
Adjustment from Contract Value to Fair Value for Fully Benefit-Responsive Investment Contracts		467		735
Net Assets Available for Benefits per the Form 5500	$	142,068	$	139,877

11

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

The following is a reconciliation of net investment gain from the Plan’s interest in the Commingled Trust per the financial statements for the year ended December 31, 2016 to the Form 5500:

(Dollars in Thousands)
Net Investment Gain from Plan’s Interest in Commingled Trust per the Financial Statements	$	7,203
Impact of Reflecting Fully Benefit-Responsive Investment Contracts at Fair Value		(268	)
Net Investment Gain from Plan’s Interest in Commingled Trust per the Form 5500	$	6,935

Fully benefit-responsive investment contracts are recorded at fair value on the Form 5500.

NOTE 7 - FINANCIAL DATA OF THE COMMINGLED TRUST

All the Plan’s investments are in the Commingled Trust, which was established for the investment of plan assets. Each participating plan has an undivided interest in the Commingled Trust. At December 31, 2016 and 2015, the Plan’s interest in the net assets of the Commingled Trust was approximately 5.8% and 5.9%, respectively.

12

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

The Statements of Net Assets Available for Benefits of the Commingled Trust are as follows:

	December 31,
(Dollars in Thousands)	2016			2015
Investments:
Investments at Fair Value:
Common Collective Trusts
JP Morgan Value Opportunities Fund	$	44,485		$	38,294
NT Collective S&P 500 Index Fund		432,300			410,364
JP Morgan ACWI Ex US Fund		157,710			153,315
Victory Cap Collective Trust Large Cap Growth Fund		55,561			60,341
Vanguard Fiduciary Trust Target Retirement Income Fund		23,846			22,489
Vanguard Fiduciary Trust Target Retirement 2015 Fund		56,419			57,639
Vanguard Fiduciary Trust Target Retirement 2025 Fund		225,730			196,639
Vanguard Fiduciary Trust Target Retirement 2035 Fund		147,921			121,179
Vanguard Fiduciary Trust Target Retirement 2045 Fund		136,221			114,781
Vanguard Fiduciary Trust Target Retirement 2055 Fund		15,816			9,940
Western Asset Core Plus Bond Fund, Class 1		106,699			96,498
Victory Small Cap Value Collective Fund		23,002			—
Short-Term Investments		40,127			33,916
Mutual Funds
Eagle Small Capitalization Growth Fund, Class R6		74,905			74,796
RS Partners Small Capitalization Value Fund, Class Y		—			18,309
Charles Schwab Self Directed Account - Mutual Funds		52,196			51,742
Common Stock of The Goodyear Tire & Rubber Company		110,195			124,270
Total Investments at Fair Value		1,703,133			1,584,512
Investments at Contract Value:
Investment Contracts (See Note 9)		670,763			685,023
Total Investments		2,373,896			2,269,535
Receivables:
Accrued Interest and Dividends		1,124			6
Total Receivables		1,124			6
Total Assets		2,375,020			2,269,541
Liabilities:
Administrative Expenses Payable		(3,528	)		(1,952	)
Pending Sales		(4,690	)		(5,092	)
Total Liabilities		(8,218	)		(7,044	)
Net Assets Available for Benefits	$	2,366,802		$	2,262,497

13

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Net investment gain for the Commingled Trust is as follows:

(Dollars in Thousands)	Year Ended December 31, 2016
Net Appreciation in Fair Value of Investments	$	115,533
Interest and Dividends		15,775
Investment Gain		131,308
Administrative Expenses		(4,142	)
Net Investment Gain	$	127,166

NOTE 8 - FAIR VALUE MEASUREMENTS

Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation as of the measurement date:

• Level 1 – Valuation is based upon quoted prices (unadjusted) for identical assets or liabilities in active markets.

• Level 2 – Valuation is based upon quoted prices for similar assets and liabilities in active markets, or other inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the financial instrument.

• Level 3 – Valuation is based upon other unobservable inputs that are significant to the fair value measurement.

14

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

The Commingled Trust’s assets measured at fair value on a recurring basis are as follows:

	December 31, 2016
(Dollars in Thousands)	Level 1		Level 2		Level 3		Total
Mutual Funds	$	127,101	$	—	$	—	$	127,101
Common Stock		110,195		—		—		110,195
Total Assets in the Fair Value Hierarchy	$	237,296	$	—	$	—		237,296
Investments Measured at Net Asset Value:
Common Collective Trusts								1,465,837
Total Investments at Fair Value							$	1,703,133
	December 31, 2015
	Level 1		Level 2		Level 3		Total
Mutual Funds	$	144,847	$	—	$	—	$	144,847
Common Stock		124,270		—		—		124,270
Total Assets in the Fair Value Hierarchy	$	269,117	$	—	$	—		269,117
Investments Measured at Net Asset Value:
Common Collective Trusts								1,315,395
Total Investments at Fair Value							$	1,584,512

The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement. Investments that were measured at net asset value (“NAV”) per share are not classified in the fair value hierarchy. The fair value amounts presented in this table are intended to permit reconciliation of the fair value hierarchy to total investments at fair value of the Commingled Trust. Valuation methodologies used for assets measured at fair value are as follows:

Mutual Funds: Valued at the NAV of shares held by the Commingled Trust at year end, as determined by the closing price reported on the active market on which the individual securities are traded.

Common Stock: Valued at the year-end closing price reported on the active market on which the individual securities are traded.

15

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

Common collective trusts: Valued at the NAV of units held by the Commingled Trust at year end. The NAV, as provided by the trustee of each common collective trust fund, is used as a practical expedient to estimate fair value. The NAV is based on the fair value of the underlying investments held by each fund less its liabilities. This practical expedient would not be used when it is determined to be probable that the fund will sell the investment for an amount different than the reported NAV. Participant transactions (purchases and sales) may occur daily. If the plan were to initiate a full redemption of any common collective trust, each investment advisor reserves the right to temporarily delay withdrawal to ensure that securities liquidation will be carried out in an orderly business manner. The common collective trust funds had a fair value of approximately $1,465,837,000 and $1,315,395,000 as of December 31, 2016 and 2015, respectively, with no unfunded commitments, daily pricing frequency, and full redemption notice periods that extend no greater than 30 days.

The methods described above may produce a fair value calculation that may not be indicative of net realizable value or reflective of future fair values. Furthermore, while the Plan believes its valuation methods are appropriate and consistent with other market participants, the use of different methodologies or assumptions to determine the fair value of certain financial instruments could result in a different fair value measurement at the reporting date.

NOTE 9 - INVESTMENT CONTRACTS

One investment fund available under the Commingled Trust is the Stable Value Fund, which has entered into benefit-responsive guaranteed investment contracts and wrapper contracts with various financial institutions. The Stable Value Fund is credited with earnings on the underlying investments and charged for participant withdrawals and administrative expenses. The value of the Commingled Trust’s investment in the Stable Value Fund was approximately $670,763,000 and $685,023,000 as of December 31, 2016 and 2015, respectively.

As described in Note 1, because the guaranteed investment contracts held by the Commingled Trust are fully benefit-responsive, contract value is the relevant measurement attribute for that portion of the net assets available for benefits attributable to the guaranteed investment contracts. Contract value, as reported to the Commingled Trust by the manager of the Stable Value Fund, represents contributions made under the contract, plus earnings, less participant withdrawals and administrative expenses. Participants may ordinarily direct the withdrawal or transfer of all or a portion of their investment at contract value.    There are no reserves against contract value for credit risk of the contract issuers or otherwise. The crediting interest rate is based on a formula agreed upon individually with the issuers.

16

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

NOTES TO FINANCIAL STATEMENTS

December 31, 2016 and 2015

The Stable Value Fund has purchased wrapper contracts from the financial institutions. The wrapper contracts amortize the realized and unrealized gains and losses on the underlying fixed income investments, typically over the duration of the investments, through adjustments to the future interest crediting rate (which is the rate earned by participants in the fund for underlying investments). The issuers of the wrapper contracts provide assurance that the adjustments to the interest crediting rate do not result in a future interest crediting rate that is less than zero.

Certain events limit the ability of the Plan to transact at contract value with the issuer. These events include termination of the Plan, a material adverse change to the provisions of the Plan, if the Commingled Trust elects to withdraw from a wrapper contract in order to switch to a different investment provider, or if the terms of a successor plan (in the event of the spin-off or sale of a division) do not meet the wrapper contract issuer’s underwriting criteria for issuance of a clone wrapper contract. The events described above that could result in the payment of benefits at market value rather than contract value are not probable of occurring in the foreseeable future.

The wrapper contracts do not permit the issuers to terminate the contracts unless the Plan loses its qualified status, has incurred material breaches of responsibilities, or material and adverse changes occur to the provisions of the Plan.

17

THE GOODYEAR TIRE & RUBBER COMPANY

SAVINGS PLAN

FOR RETAIL EMPLOYEES

SCHEDULE H, LINE 4i - SCHEDULE OF ASSETS (HELD AT END OF YEAR)

December 31, 2016

Employer Identification Number: 34-0253240, Plan Number: 013

(a)	(b)	(c)	(d)		(e)
	Identity of issue, borrower lessor or similar party	Description of investment including maturity date, rate of interest, collateral par, or maturity value	Cost		Current Value
*	Notes Receivable from Participants	4.25% - 4.50%	$	—	$	4,577,479

Note: This schedule excludes the Plan’s interest in the Commingled Trust, which is not required to be reported on the schedule pursuant to the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974.

* Represents a party-in-interest to the Plan, as defined by ERISA.

18

EX-23.1

EXHIBIT 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-141468) of The Goodyear Tire & Rubber Company of our report dated May 30, 2017 relating to the financial statements and schedule of The Goodyear Tire & Rubber Company Savings Plan for Retail Employees, which appears in this Form 11-K.

/s/ BOBER, MARKEY, FEDOROVICH & COMPANY

Akron, Ohio

June 8, 2017