Exhibit 23.4

[Letterhead of Bates White, LLC]

January 29, 2010

The Goodyear Tire & Rubber Company
1144 East Market Street
Akron, Ohio 44316

Re: Consent of Bates White, LLC

Ladies and Gentlemen:

     Bates White, LLC, an independent asbestos valuation firm, hereby consents to the incorporation by reference in this Registration Statement on Form S-4 of The Goodyear Tire & Rubber Company (the “Company”) of the use of and references to (i) its name and (ii) its review of and reports concerning the Company’s liability exposure for pending and estimable unasserted asbestos-related claims and receivables from probable insurance recoveries, included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2008, filed with the Securities and Exchange Commission (the “Commission”) on February 18, 2009, the Company’s Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2009, filed with the Commission on April 29, 2009, the Company’s Current Report on Form 8-K, filed with the Commission on May 5, 2009, the Company’s Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2009, filed with the Commission on July 30, 2009, and the Company’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2009, filed with the Commission on October 28, 2009.

Sincerely,
 

/s/ Charles E. Bates  

Charles E. Bates, Ph.D.
Chairman