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Goodwill and Other Intangible Assets Associated with the Acquisition of C&C
12 Months Ended
Dec. 31, 2017
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets Associated with the Acquisition of C&C
Goodwill and Other Intangible Assets Associated with the Acquisition of C&C
The Company performed an annual impairment assessment on its goodwill and intangible assets on December 31, 2017.  Based upon this analysis, the Company determined that there were no impairments.
The following table presents the gross and net balances of our goodwill and intangible assets as of the dates indicated:
 
 
 
December 31, 2017
 
December 31, 2016
 
Useful Life
(Years)
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
Indefinite-lived and non-amortizable acquired intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
Goodwill
Indefinite
 
$
101,407

 
$
—

 
$
101,407

 
$
101,407

 
$
—

 
$
101,407

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definite-lived and amortizable acquired intangible assets
 
 
 
 
 
 
 
 
 
 
 
 
Trademarks/Names
15
 
$
640,000

 
$
(170,670
)
 
$
469,330

 
$
640,000

 
$
(128,002
)
 
$
511,998

Customer relationships
20
 
350,000

 
(70,000
)
 
280,000

 
350,000

 
(52,500
)
 
297,500

Non-competition agreement
5
 
10,000

 
(8,664
)
 
1,336

 
10,000

 
(7,332
)
 
2,668

Other
1
 
13,800

 
(13,800
)
 
—

 
13,800

 
(13,800
)
 
—

Total
 
$
1,013,800

 
$
(263,134
)
 
$
750,666

 
$
1,013,800

 
$
(201,634
)
 
$
812,166


Amortization of definite-lived intangible assets will be approximately $60,000 annually for 2018 through 2022.