<?xml version="1.0" encoding="UTF-8"?><own:edgarSubmission xmlns:own="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <own:headerData>
    <own:submissionType>144</own:submissionType>
    <own:filerInfo>
      <own:filer>
        <own:filerCredentials>
          <own:cik>0001738255</own:cik>
          <own:ccc>XXXXXXXX</own:ccc>
        </own:filerCredentials>
      </own:filer>
      <own:liveTestFlag>LIVE</own:liveTestFlag>



    </own:filerInfo>
  </own:headerData>
  <own:formData>
    <own:issuerInfo>
      <own:issuerCik>0000040729</own:issuerCik>
      <own:issuerName>Ally Financial Inc.</own:issuerName>
      <own:issuerAddress>
        <com:street1>500 Woodward Ave.</com:street1>
        <com:city>Detroit</com:city>
        <com:stateOrCountry>MI</com:stateOrCountry>
        <com:zipCode>48226</com:zipCode>
      </own:issuerAddress>
      <own:issuerContactPhone>866-710-4623</own:issuerContactPhone>
      <own:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Douglas Timmerman</own:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <own:relationshipsToIssuer>
        <own:relationshipToIssuer>Officer</own:relationshipToIssuer>
      </own:relationshipsToIssuer>
    </own:issuerInfo>
    <own:securitiesInformation>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:brokerOrMarketmakerDetails>
        <own:name>Merrill Lynch</own:name>
        <own:address>
          <com:street1>8015 W. Kenton Cir Suite 300</com:street1>
          <com:city>Huntersville</com:city>
          <com:stateOrCountry>NC</com:stateOrCountry>
          <com:zipCode>28078</com:zipCode>
        </own:address>
      </own:brokerOrMarketmakerDetails>
      <own:noOfUnitsSold>39675</own:noOfUnitsSold>
      <own:aggregateMarketValue>1792173.95</own:aggregateMarketValue>
      <own:noOfUnitsOutstanding>309091700</own:noOfUnitsOutstanding>
      <own:approxSaleDate>04/17/2026</own:approxSaleDate>
      <own:securitiesExchangeName>NYSE</own:securitiesExchangeName>
    </own:securitiesInformation>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/01/2018</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>5321</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/01/2018</own:paymentDate>
      <own:natureOfPayment>Perfomance Grants</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/03/2018</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>5361</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/03/2018</own:paymentDate>
      <own:natureOfPayment>Performance Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>03/18/2018</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>10383</own:amountOfSecuritiesAcquired>
      <own:paymentDate>03/18/2018</own:paymentDate>
      <own:natureOfPayment>Performance Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/01/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>4344</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/01/2020</own:paymentDate>
      <own:natureOfPayment>Stock Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/01/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>7845</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/01/2020</own:paymentDate>
      <own:natureOfPayment>Stock Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/01/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>5100</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/01/2020</own:paymentDate>
      <own:natureOfPayment>Stock Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/01/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>29</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/01/2020</own:paymentDate>
      <own:natureOfPayment>Stock Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>02/01/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>482</own:amountOfSecuritiesAcquired>
      <own:paymentDate>02/01/2020</own:paymentDate>
      <own:natureOfPayment>Stock Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>05/15/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>Stock Grant</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>809</own:amountOfSecuritiesAcquired>
      <own:paymentDate>05/15/2020</own:paymentDate>
      <own:natureOfPayment>Stock Grant</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:securitiesToBeSold>
      <own:securitiesClassTitle>Common</own:securitiesClassTitle>
      <own:acquiredDate>11/13/2020</own:acquiredDate>
      <own:natureOfAcquisitionTransaction>RSU</own:natureOfAcquisitionTransaction>
      <own:nameOfPersonfromWhomAcquired>Ally</own:nameOfPersonfromWhomAcquired>
      <own:isGiftTransaction>N</own:isGiftTransaction>
      <own:amountOfSecuritiesAcquired>1</own:amountOfSecuritiesAcquired>
      <own:paymentDate>11/13/2020</own:paymentDate>
      <own:natureOfPayment>RSU</own:natureOfPayment>
    </own:securitiesToBeSold>
    <own:nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</own:nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <own:noticeSignature>
      <own:noticeDate>04/17/2026</own:noticeDate>
      <own:planAdoptionDates>
        <own:planAdoptionDate>12/02/2025</own:planAdoptionDate>
      </own:planAdoptionDates>
      <own:signature>Douglas Timmerman</own:signature>
    </own:noticeSignature>
  </own:formData>
</own:edgarSubmission>
