ally-defa14a_20180120.htm

☐	Preliminary Proxy Statement

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☐	Definitive Proxy Statement

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*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Stockholder Meeting to Be Held on May 8, 2018. ALLY FINANCIAL INC. Meeting Information Meeting Type: Annual Meeting For holders as of: March 12, 2018 Date: May 8, 2018 Time: 9:00 AM EDT Location: Waterview Loft 130 E. Atwater Street Detroit, Michigan 48226 ALLY FINANCIAL INC. 500 WOODWARD AVENUE MC: MI-01-10-CORPSEC DETROIT, MICHIGAN 48226 You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com/ally or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. reverse side of this notice to obtain proxy materials and voting instructions. E36363-P02701

Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: NOTICE AND PROXY STATEMENT ANNUAL REPORT FORM 10-K How to View Online: Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) and visit: www.proxyvote .com/ally. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: www.proxyvote.com/ally 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL*: sendmaterial@proxyvote.com * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow XXXX XXXX XXXX (located on the following page) in the subject line. Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before April 24, 2018 to facilitate timely delivery. How To Vote Please Choose One of the Following Voting Methods Vote In Person: Many stockholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com/ally. Have the information that is printed in the box marked by the arrow XXXX XXXX XXXX XXXX (located on the following page) available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. Stockholder Meeting Registration: To vote and/or attend the meeting, go to the "Register for Meeting" link at www.proxyvote.com/ally no later than 11:59 p.m. Eastern Time on May 4, 2018. E36363-P02701

Voting Items The Board of Directors recommends you vote FOR the following: 1. Election of Directors Nominees: 1a. Franklin W. Hobbs 1b. Kenneth J. Bacon 1c. Maureen A. Breakiron-Evans 1d. William H. Cary 1e. Mayree C. Clark 1f. Kim S. Fennebresque 1g. Marjorie Magner 1h. John J. Stack 1i. Michael F. Steib 1j. Jeffrey J. Brown The Board of Directors recommends you vote FOR the following proposals: 2.Advisory vote on executive compensation. 3.Ratification of the Audit Committee's engagement of Deloitte & Touche LLP as the Company's independent registered public accounting firm for 2018. NOTE: The proxies may vote in their discretion on any other business as may properly come before the meeting or any adjournment or postponement thereof. E36363-P02701