Revenue from Contracts with Customers (Tables)

6 Months Ended

Jun. 30, 2025

Revenue from Contract with Customer [Abstract]

The following tables present a disaggregated view of our revenue from contracts with customers. For further information regarding our revenue recognition policies and details about the nature of our respective revenue streams, refer to Note 1 and Note 3 to the Consolidated Financial Statements in our 2024 Annual Report on Form 10-K.


Three months ended June 30, ($ in millions)	Automotive Finance operations		Insurance operations		Corporate Finance operations		Corporate and Other		Consolidated
2025
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)	$	—	$	241	$	—	$	—	$	241
Remarketing fee income	31		—		—		—		31
Brokerage commissions and other revenue	—		—		—		20		20
Banking fees and interchange income (d)	—		—		—		6		6
Brokered/agent commissions	—		7		—		—		7
Other	5		1		—		1		7
Total revenue from contracts with customers	36		249		—		27		312
All other revenue	61		173		19		1		254
Total other revenue (e)	$	97	$	422	$	19	$	28	$	566
2024
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)	$	—	$	247	$	—	$	—	$	247
Remarketing fee income	30		—		—		—		30
Brokerage commissions and other revenue	—		—		—		22		22
Banking fees and interchange income (d)	—		—		—		14		14
Brokered/agent commissions	—		6		—		—		6
Other	4		1		—		—		5
Total revenue from contracts with customers	34		254		—		36		324
All other revenue	59		84		30		8		181
Total other revenue (e)	$	93	$	338	$	30	$	44	$	505

(a)We had opening balances of $3.0 billion and $2.9 billion in unearned revenue associated with outstanding contracts at April 1, 2025, and 2024, respectively, and $238 million and $244 million of these balances were recognized as insurance premiums and service revenue earned in our Condensed Consolidated Statement of Comprehensive Income during the three months ended June 30, 2025, and 2024.

(b)At June 30, 2025, we had unearned revenue of $3.0 billion associated with outstanding contracts, and with respect to this balance we expect to recognize revenue of $445 million during the remainder of 2025, $781 million in 2026, $639 million in 2027, $482 million in 2028, and $639 million thereafter. At June 30, 2024, we had unearned revenue of $3.0 billion associated with outstanding contracts.

(c)We had deferred insurance assets of $1.8 billion at both April 1, 2025, and June 30, 2025, and recognized $135 million of expense during the three months ended June 30, 2025. We had deferred insurance assets of $1.8 billion at both April 1, 2024, and June 30, 2024, and recognized $144 million of expense during the three months ended June 30, 2024.

(d)Interchange income is reported net of customer rewards related to Ally Credit Card. Customer rewards expense was $7 million for the three months ended June 30, 2024. We closed the sale of Ally Credit Card on April 1, 2025. Refer to Note 2 for additional information.

(e)Represents a component of total net revenue. Refer to Note 23 for further information on our reportable operating segments.


Six months ended June 30, ($ in millions)	Automotive Finance operations		Insurance operations		Corporate Finance operations		Corporate and Other		Consolidated
2025
Revenue from contracts with customers
Noninsurance contracts (a) (b)	$	—	$	482	$	—	$	—	$	482
Remarketing fee income	62		—		—		—		62
Brokerage commissions and other revenue	—		—		—		40		40
Banking fees and interchange income (c)	—		—		—		25		25
Brokered/agent commissions	—		12		—		—		12
Other	10		2		—		2		14
Total revenue from contracts with customers	72		496		—		67		635
All other revenue	122		290		48		(466)		(6)
Total other revenue (d)	$	194	$	786	$	48	$	(399)	$	629
2024
Revenue from contracts with customers
Noninsurance contracts (a) (b)	$	—	$	420	$	—	$	—	$	420
Remarketing fee income	60		—		—		—		60
Brokerage commissions and other revenue	—		—		—		45		45
Banking fees and interchange income (c)	—		—		—		23		23
Brokered/agent commissions	—		10		—		—		10
Other	9		1		—		—		10
Total revenue from contracts with customers	69		431		—		68		568
All other revenue	121		291		53		2		467
Total other revenue (d)	$	190	$	722	$	53	$	70	$	1,035

(a)We had opening balances of $3.0 billion in unearned revenue associated with outstanding contracts at both January 1, 2025, and 2024, and $476 million and $488 million of these balances were recognized as insurance premiums and service revenue earned in our Condensed Consolidated Statement of Comprehensive Income during the six months ended June 30, 2025, and 2024, respectively.

(b)We had deferred insurance assets of $1.8 billion at both January 1, 2025, and June 30, 2025, and recognized $276 million of expense during the six months ended June 30, 2025. We had deferred insurance assets of $1.8 billion at both January 1, 2024, and June 30, 2024, and recognized $291 million of expense during the six months ended June 30, 2024.

(c)Interchange income is reported net of customer rewards related to Ally Credit Card. Customer rewards expense was $6 million and $13 million for the six months ended June 30, 2025, and 2024, respectively. We closed the sale of Ally Credit Card on April 1, 2025. Refer to Note 2 for additional information.

(d)Represents a component of total net revenue. Refer to Note 23 for further information on our reportable operating segments.