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Revenue from Contracts with Customers
 6 Months Ended
Jun. 30, 2025
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers Revenue from Contracts with Customers
Our primary revenue sources, which include financing revenue and other interest income, are addressed by other U.S. GAAP topics and are not in the scope of ASC Topic 606, Revenue from Contracts with Customers. As part of our Insurance operations, we recognize revenue from insurance contracts, which are addressed by other U.S. GAAP topics and are not included in the scope of this standard. Certain noninsurance contracts within our Insurance operations, including VSCs, GAP contracts, and VMCs, are included in the scope of this standard. All revenue associated with noninsurance contracts is recognized over the contract term on a basis proportionate to the anticipated cost emergence. Further, commissions and sales expense incurred to obtain these contracts are amortized over the terms of the related policies and service contracts on the same basis as premiums and service revenue are earned, and all advertising costs are recognized as expense when incurred.
The following tables present a disaggregated view of our revenue from contracts with customers. For further information regarding our revenue recognition policies and details about the nature of our respective revenue streams, refer to Note 1 and Note 3 to the Consolidated Financial Statements in our 2024 Annual Report on Form 10-K.
Three months ended June 30, ($ in millions)
Automotive Finance operationsInsurance operationsCorporate Finance operationsCorporate and OtherConsolidated
2025
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)$— $241 $— $— $241 
Remarketing fee income31 — — — 31 
Brokerage commissions and other revenue— — — 20 20 
Banking fees and interchange income (d)— — — 6 6 
Brokered/agent commissions— 7 — — 7 
Other5 1 — 1 7 
Total revenue from contracts with customers
36 249 — 27 312 
All other revenue
61 173 19 1 254 
Total other revenue (e)$97 $422 $19 $28 $566 
2024
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)$— $247 $— $— $247 
Remarketing fee income30 — — — 30 
Brokerage commissions and other revenue— — — 22 22 
Banking fees and interchange income (d)— — — 14 14 
Brokered/agent commissions— 6 — — 6 
Other4 1 — — 5 
Total revenue from contracts with customers
34 254 — 36 324 
All other revenue59 84 30 8 181 
Total other revenue (e)$93 $338 $30 $44 $505 
(a)We had opening balances of $3.0 billion and $2.9 billion in unearned revenue associated with outstanding contracts at April 1, 2025, and 2024, respectively, and $238 million and $244 million of these balances were recognized as insurance premiums and service revenue earned in our Condensed Consolidated Statement of Comprehensive Income during the three months ended June 30, 2025, and 2024.
(b)At June 30, 2025, we had unearned revenue of $3.0 billion associated with outstanding contracts, and with respect to this balance we expect to recognize revenue of $445 million during the remainder of 2025, $781 million in 2026, $639 million in 2027, $482 million in 2028, and $639 million thereafter. At June 30, 2024, we had unearned revenue of $3.0 billion associated with outstanding contracts.
(c)We had deferred insurance assets of $1.8 billion at both April 1, 2025, and June 30, 2025, and recognized $135 million of expense during the three months ended June 30, 2025. We had deferred insurance assets of $1.8 billion at both April 1, 2024, and June 30, 2024, and recognized $144 million of expense during the three months ended June 30, 2024.
(d)Interchange income is reported net of customer rewards related to Ally Credit Card. Customer rewards expense was $7 million for the three months ended June 30, 2024. We closed the sale of Ally Credit Card on April 1, 2025. Refer to Note 2 for additional information.
(e)Represents a component of total net revenue. Refer to Note 23 for further information on our reportable operating segments.
Six months ended June 30, ($ in millions)
Automotive Finance operationsInsurance operationsCorporate Finance operationsCorporate and OtherConsolidated
2025
Revenue from contracts with customers
Noninsurance contracts (a) (b)$— $482 $— $— $482 
Remarketing fee income62 — — — 62 
Brokerage commissions and other revenue— — — 40 40 
Banking fees and interchange income (c)— — — 25 25 
Brokered/agent commissions— 12 — — 12 
Other10 2 — 2 14 
Total revenue from contracts with customers
72 496 — 67 635 
All other revenue
122 290 48 (466)(6)
Total other revenue (d)$194 $786 $48 $(399)$629 
2024
Revenue from contracts with customers
Noninsurance contracts (a) (b)$— $420 $— $— $420 
Remarketing fee income60 — — — 60 
Brokerage commissions and other revenue— — — 45 45 
Banking fees and interchange income (c)— — — 23 23 
Brokered/agent commissions— 10 — — 10 
Other9 1 — — 10 
Total revenue from contracts with customers
69 431 — 68 568 
All other revenue121 291 53 2 467 
Total other revenue (d)$190 $722 $53 $70 $1,035 
(a)We had opening balances of $3.0 billion in unearned revenue associated with outstanding contracts at both January 1, 2025, and 2024, and $476 million and $488 million of these balances were recognized as insurance premiums and service revenue earned in our Condensed Consolidated Statement of Comprehensive Income during the six months ended June 30, 2025, and 2024, respectively.
(b)We had deferred insurance assets of $1.8 billion at both January 1, 2025, and June 30, 2025, and recognized $276 million of expense during the six months ended June 30, 2025. We had deferred insurance assets of $1.8 billion at both January 1, 2024, and June 30, 2024, and recognized $291 million of expense during the six months ended June 30, 2024.
(c)Interchange income is reported net of customer rewards related to Ally Credit Card. Customer rewards expense was $6 million and $13 million for the six months ended June 30, 2025, and 2024, respectively. We closed the sale of Ally Credit Card on April 1, 2025. Refer to Note 2 for additional information.
(d)Represents a component of total net revenue. Refer to Note 23 for further information on our reportable operating segments.
In addition to the components of other revenue presented above, as part of our Automotive Finance operations, we recognized net remarketing losses on the sale of off-lease vehicles of $19 million for the six months ended June 30, 2025, compared to net remarketing gains of $59 million and $105 million for the three months and six months ended June 30, 2024, respectively. These gains and losses are included in depreciation expense on operating lease assets in our Condensed Consolidated Statement of Comprehensive Income. Refer to Note 9 for additional information.