Revenue from Contracts with Customers (Tables)

3 Months Ended

Mar. 31, 2025

Revenue from Contract with Customer [Abstract]

The following table presents a disaggregated view of our revenue from contracts with customers. For further information regarding our revenue recognition policies and details about the nature of our respective revenue streams, refer to Note 1 and Note 3 to the Consolidated Financial Statements in our 2024 Annual Report on Form 10-K.


Three months ended March 31, ($ in millions)	Automotive Finance operations		Insurance operations		Corporate Finance operations		Corporate and Other		Consolidated
2025
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)	$	—	$	241	$	—	$	—	$	241
Remarketing fee income	31		—		—		—		31
Brokerage commissions and other revenue	—		—		—		20		20
Banking fees and interchange income (d)	—		—		—		19		19
Brokered/agent commissions	—		5		—		—		5
Other	5		1		—		1		7
Total revenue from contracts with customers	36		247		—		40		323
All other revenue	61		117		29		(467)		(260)
Total other revenue (e)	$	97	$	364	$	29	$	(427)	$	63
2024
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)	$	—	$	173	$	—	$	—	$	173
Remarketing fee income	30		—		—		—		30
Brokerage commissions and other revenue	—		—		—		23		23
Banking fees and interchange income (d)	—		—		—		9		9
Brokered/agent commissions	—		4		—		—		4
Other	5		—		—		—		5
Total revenue from contracts with customers	35		177		—		32		244
All other revenue	62		207		23		(6)		286
Total other revenue (e)	$	97	$	384	$	23	$	26	$	530

(a)We had opening balances of $3.0 billion in unearned revenue associated with outstanding contracts at both January 1, 2025 and 2024, and $238 million and $248 million of these balances were recognized as insurance premiums and service revenue earned in our Condensed Consolidated Statement of Comprehensive Income (Loss) during the three months ended March 31, 2025, and 2024, respectively.

(b)At March 31, 2025, we had unearned revenue of $3.0 billion associated with outstanding contracts, and with respect to this balance we expect to recognize revenue of $649 million during the remainder of 2025, $742 million in 2026, $595 million in 2027, $436 million in 2028, and $535 million thereafter. At March 31, 2024, we had unearned revenue of $2.9 billion associated with outstanding contracts.

(c)We had deferred insurance assets of $1.8 billion at both March 31, 2025, and December 31, 2024, and recognized $141 million of expense during the three months ended March 31, 2025. We had deferred insurance assets of $1.8 billion at both March 31, 2024 and December 31, 2023, and recognized $147 million of expense during the three months ended March 31, 2024.

(d)Interchange income is reported net of customer rewards related to Ally Credit Card. Customer rewards expense was $6 million during both the three months ended March 31, 2025, and March 31, 2024.

(e)Represents a component of total net revenue. Refer to Note 23 for further information on our reportable operating segments.