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Revenue from Contracts with Customers (Tables)
 12 Months Ended
Dec. 31, 2023
Revenue from Contract with Customer [Abstract]  
Schedule of Disaggregation of Revenue
The following table presents a disaggregated view of our revenue from contracts with customers included in other revenue that falls within the scope of the revenue recognition principles of ASC Topic 606, Revenue from Contracts with Customers.
Year ended December 31, ($ in millions)
Automotive Finance operationsInsurance operationsMortgage Finance operationsCorporate Finance operationsCorporate and OtherConsolidated
2023
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)$— $686 $— $— $— $686 
Remarketing fee income117 — — — — 117 
Brokerage commissions and other revenue— — — — 89 89 
Banking fees and interchange income (d) (e)— — — — 44 44 
Brokered/agent commissions— 13 — — — 13 
Other18 1 — — — 19 
Total revenue from contracts with customers
135 700 — — 133 968 
All other revenue
186 728 16 104 11 1,045 
Total other revenue (f)$321 $1,428 $16 $104 $144 $2,013 
2022
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)$— $655 $— $— $— $655 
Remarketing fee income107 — — — — 107 
Brokerage commissions and other revenue— — — — 64 64 
Banking fees and interchange income (d) (e)— — — — 44 44 
Brokered/agent commissions— 14 — — — 14 
Other20 — — — 4 24 
Total revenue from contracts with customers
127 669 — — 112 908 
All other revenue179 354 27 122 (12)670 
Total other revenue (f)$306 $1,023 $27 $122 $100 $1,578 
2021
Revenue from contracts with customers
Noninsurance contracts (a) (b) (c)$— $627 $— $— $— $627 
Remarketing fee income107 — — — — 107 
Brokerage commissions and other revenue— — — — 58 58 
Banking fees and interchange income (d) (e)— — — — 18 18 
Brokered/agent commissions— 16 — — — 16 
Other22 — — — 4 26 
Total revenue from contracts with customers
129 643 — — 80 852 
All other revenue122 702 94 128 141 1,187 
Total other revenue (f)$251 $1,345 $94 $128 $221 $2,039 
(a)We had opening balances of $3.0 billion, $3.1 billion and $3.0 billion in unearned revenue associated with outstanding contracts at January 1, 2023, 2022, and 2021, respectively, and $973 million, $939 million, and $909 million of these balances were recognized as insurance premiums and service revenue earned in our Consolidated Statement of Income during the years ended December 31, 2023, 2022, and 2021.
(b)At December 31, 2023, we had unearned revenue of $3.0 billion associated with outstanding contracts, and with respect to this balance we expect to recognize revenue of $880 million in 2024, $717 million in 2025, $554 million in 2026, $382 million in 2027, and $427 million thereafter. We had unearned revenue of $3.0 billion and $3.1 billion associated with outstanding contracts at December 31, 2022, and 2021, respectively.
(c)We had deferred insurance assets of $1.8 billion at both December 31, 2023, and 2022, and $1.9 billion at December 31, 2021. We recognized $580 million, $564 million, and $537 million of expense during the years ended December 31, 2023, 2022, and 2021, respectively.
(d)Effective May 25, 2021, we eliminated all overdraft fees for Ally Bank deposit accounts.
(e)Interchange income is reported net of customer rewards. Customer rewards expense was $20 million, $14 million, and $1 million for the years ended December 31, 2023, 2022, and 2021, respectively.
(f)Represents a component of total net revenue. Refer to Note 26 for further information on our reportable operating segments.