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CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)
3 Months Ended 9 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Net sales $ 6,156,543 $ 5,058,392 $ 17,121,017 $ 13,604,845
Cost of goods sold 4,717,260 3,787,101 13,150,934 10,415,616
Gross profit 1,439,283 1,271,291 3,970,083 3,189,229
Operating expenses:        
Sales and marketing 950,328 556,749 2,053,767 1,548,307
General and administrative 1,258,564 690,163 3,270,475 1,901,698
Total operating expenses 2,208,892 1,246,912 5,324,242 3,450,005
(Loss) income from operations (769,609) 24,379 (1,354,159) (260,776)
Other income (expense):        
Interest income 33,798 6,927 69,201 35,959
Other (expense) income, net (2,963) (14,306) 8,871 (57,363)
Total other income (expense) 30,835 (7,379) 78,072 (21,404)
Net (loss) income before taxes (738,774) 17,000 (1,276,087) (282,180)
Benefit from income taxes 56,050   56,050  
Net (loss) income $ (682,724) $ 17,000 $ (1,220,037) $ (282,180)
Net (loss) income per common and common equivalent share        
Basic and diluted (in dollars per share) $ (0.08) $ 0.00 $ (0.15) $ (0.04)
Weighted average number of common and common equivalent shares outstanding        
Basic (in shares) 8,087,139 7,987,285 8,077,803 7,964,070
Diluted (in shares) 8,087,139 8,149,837 8,077,803 7,964,070