EX-99 2 exhibit992q2020salespres.htm EXHIBIT 99 exhibit992q2020salespres
Ford Posts Best Retail Share In Five Years – Driven by Ford’s ‘Built for America’ Program And Strong Share Gains Coming From Pickups, Vans, Explorer and Mustang www.twitter.com/Ford Q2 2020 SALES Total Vehicle Truck SUV Car Total U.S. Sales 433,869 237,891 151,328 44,650 Total Sales vs. Q2 2019 -33.3% -26.6% -29.9% -59.5% Retail Sales vs. Q2 2019 -14.3% -0.4% -22.0% -34.7% HIGHLIGHTS “Our performance in Q2 was really driven by Ford and our dealers’ deep commitment to customers and quick action taken to support our . Coronavirus concerns clearly affected Q2. Ford’s overall Q2 customers during these unprecedented times. Our support programs sales were down 33.3 percent, while retail was down much continue with our recent introduction of ‘Ford Promise’ to provide extra less than industry at 14.3 percent security during these difficult times. It’s another way Ford is standing with hard-working Americans.” . Shutdowns and shelter-in-place restrictions had the largest – Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service impact on fleet sales in Q2. Daily rental was down 94 percent, while commercial was off 78 percent from production shutdowns – commercial performance did WINNING PORTFOLIO improve sequentially through the quarter Ford Transit continues as America’s best- selling van through the first half of 2020. . Ford, along with its dealer network, made a rapid shift to While overall Ford van fleet sales are online and remote sales. As a result, Ford retail share grew down, Ford made retail share gains in Q2, an estimated full percentage point to 13.3 percent – Ford’s with Transit gaining almost 1 full best retail share quarter in five years percentage point of retail share of the full- size commercial van segment. . Ford’s focus on its winning portfolio of trucks and SUVs Ford Commercial As America’s truck leader, retail F-Series drove retail share growth in Q2. Ford overall truck and SUVs pickup sales were off only 2.0 percent in Q2. grew their estimated share of retail truck and SUV segment by With a total of 180,825 sold in Q2, F-Series’ more than a full percentage point in Q2. Ford’s overall truck estimated retail share of the segment expanded by 2.6 percentage points and SUV retail share totaled over 16.5 percent of the compared to year ago. With more than 33 combined segment percent of the retail full-size segment, F- Series expands its lead as America’s best- . F-Series Q2 overall sales total 180,825 pickups, while selling pickup. Ford Trucks expanding its retail share of segment. F-Series expanded its With overall sales up 12.4 percent in Q2, leadership position in Q2 with an estimated 2.6 percentage the Ford Explorer was a big driver behind point increase in retail share Ford retail share growth in Q2. Explorer’s estimated retail share of segment totals . Ranger overall sales gain 19.8 percent in Q2. Sales totaled more than 17.5 percent, representing 25,008 pickups for the quarter almost 6 full percentage points of gain in retail share over a year ago. High- . Through June, Explorer leads as America’s best-selling mid- performance ST represented 20 percent of size SUV with sales of 101,149 vehicles. Total Explorer sales Explorer’s retail sales mix. Ford SUVs bucked the industry with sales up 12.4 percent As the world’s best-selling sports coupe for five straight years, U.S. Mustang retail . Lincoln SUV retail share continues to make big gains in a sales remain strong – posting 5.4 percent difficult luxury vehicle environment. Lincoln’s estimated retail sales gain over a year ago. Retail retail share of the premium SUV segment expanded 1.5 Mustang market share jumped more than 8 percentage points to 43 percent of the percentage points to more than 7 percent of share of sports car segment in Q2. Shelby GT350 segment in Q2. Expansion came from Lincoln’s newest SUV and GT500 sales shot up 20 percent, while products: Aviator and Corsair sales of Explorer ST posted a gain of 42 Ford Performance percent. ### Lincoln’s newest SUVs -- the Aviator and About Ford Motor Company Corsair -- lift Lincoln SUV retail share by Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, an estimated 1.5 percentage points in Q2. manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Aviator continues to deliver strong Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is incremental share growth for the Lincoln pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 188,000 people worldwide. For more brand, representing 10 percent retail information regarding Ford, its products and Ford Motor Credit Company, please visit share of the large premium SUV segment. www.corporate.ford.com. Corsair retail share increased to more *U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), than 8.5 percent of the premium small (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data. Lincoln SUVs SUV segment in Q2.