<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0000356437</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0000084839</issuerCik>
      <issuerName>ROLLINS INC</issuerName>
      <secFileNumber>001-04422</secFileNumber>
      <issuerAddress>
        <com:street1>2170 PIEDMONT RD NE</com:street1>
        <com:city>ATLANTA</com:city>
        <com:stateOrCountry>GA</com:stateOrCountry>
        <com:zipCode>30324</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>4048882000</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>CETERA ADVISORS LLC</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Cetera Wealth Services</name>
        <address>
          <com:street1>2301 Rosecrans Blvd. Suite 5100</com:street1>
          <com:city>El Segundo</com:city>
          <com:stateOrCountry>CA</com:stateOrCountry>
          <com:zipCode>90245</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>30000</noOfUnitsSold>
      <aggregateMarketValue>1741083.00</aggregateMarketValue>
      <noOfUnitsOutstanding>484414000</noOfUnitsOutstanding>
      <approxSaleDate>07/24/2025</approxSaleDate>
      <securitiesExchangeName>NYSE</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>01/26/2024</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>30000</amountOfSecuritiesAcquired>
      <paymentDate>01/26/2024</paymentDate>
      <natureOfPayment>N/A</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>John Wilson III</name>
        <address>
          <com:street1>2696 Tenny Nelson Road</com:street1>
          <com:city>Grantville</com:city>
          <com:stateOrCountry>GA</com:stateOrCountry>
          <com:zipCode>30220</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Rollins Inc</securitiesClassTitle>
      <saleDate>05/29/2025</saleDate>
      <amountOfSecuritiesSold>40000</amountOfSecuritiesSold>
      <grossProceeds>2240000.00</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>The securities to be sold were acquired upon vesting of restricted stock units during the period  of 1/22/2024 and 1/26/2024.</remarks>
    <noticeSignature>
      <noticeDate>07/24/2025</noticeDate>
      <planAdoptionDates>
        <planAdoptionDate>02/27/2025</planAdoptionDate>
      </planAdoptionDates>
      <signature>Samuel Chi</signature>
    </noticeSignature>
  </formData>

</edgarSubmission>
