7. GOODWILL

The changes in the carrying amount of goodwill by segment are as follows:

	Life Marketing		Acquisitions			Asset Protection		Corporate and Other		Total Consolidated

	(Dollars In Thousands)
Balance as of December 31, 2010	$	10,192	$	41,812		$	62,671	$	83	$	114,758
Tax benefit of excess tax goodwill		—		(3,099	)		—		—		(3,099	)

Balance as of December 31, 2011		10,192		38,713			62,671		83		111,659
Tax benefit of excess tax goodwill		—		(3,098	)		—		—		(3,098	)

Balance as of December 31, 2012	$	10,192	$	35,615		$	62,671	$	83	$	108,561

During the year ended December 31, 2012 and 2011, the Company decreased its goodwill balance by approximately $3.1 million and $3.1 million, respectively. The decreases were due to an adjustment in the Acquisitions segment related to tax benefits realized during 2012 and 2011 on the portion of tax goodwill in excess of GAAP basis goodwill.