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Goodwill (Tables)
9 Months Ended
Sep. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Changes in the Net Carrying Amount of Goodwill by Reporting Segment
Changes in the net carrying amount of goodwill, by reporting unit, for the nine months ended September 30, 2024 and the year ended December 31, 2023 were as follows:
($ in millions)Commercial
Banking
Consumer and Small Business
Banking
Wealth
and Asset
Management
General
Corporate
and Other
Total
Goodwill$3,074 2,580 226 — 5,880 
Accumulated impairment losses(750)(215)— — (965)
Net carrying value as of December 31, 20222,324 2,365 226 — 4,915 
Acquisition activity— — — 
Net carrying value as of December 31, 20232,324 2,369 226  4,919 
Sale of business  (1) (1)
Net carrying value as of September 30, 2024$2,324 2,369 225  4,918