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Goodwill
9 Months Ended
Sep. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill Goodwill
Business combinations entered into by the Bancorp typically result in the recognition of goodwill. Acquisition activity includes acquisitions in the respective period in addition to purchase accounting adjustments related to previous acquisitions.

The Bancorp completed its annual goodwill impairment test as of September 30, 2024 by performing a qualitative assessment of goodwill at the reporting unit level to determine whether any indicators of impairment existed. In performing this qualitative assessment, the Bancorp evaluated events and circumstances since the last impairment analysis, macroeconomic conditions, banking industry and market conditions and key financial metrics of the Bancorp as well as reporting unit and overall Bancorp financial performance. After assessing the totality of the events and circumstances, the Bancorp determined that it was not more likely than not that the fair values of the Commercial Banking, Consumer and Small Business Banking and Wealth and Asset Management reporting units were less than their respective carrying amounts and, therefore, the quantitative goodwill impairment test was deemed unnecessary.

Changes in the net carrying amount of goodwill, by reporting unit, for the nine months ended September 30, 2024 and the year ended December 31, 2023 were as follows:
($ in millions)Commercial
Banking
Consumer and Small Business
Banking
Wealth
and Asset
Management
General
Corporate
and Other
Total
Goodwill$3,074 2,580 226 — 5,880 
Accumulated impairment losses(750)(215)— — (965)
Net carrying value as of December 31, 20222,324 2,365 226 — 4,915 
Acquisition activity— — — 
Net carrying value as of December 31, 20232,324 2,369 226  4,919 
Sale of business  (1) (1)
Net carrying value as of September 30, 2024$2,324 2,369 225  4,918