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Segment Reporting
12 Months Ended
Dec. 31, 2012
Segment Reporting [Abstract]  
Segment Reporting
Note 16.  Segment Reporting

Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision makers.  The Company has three reportable segments, which the Company operates and manages as strategic business units organized by lines of business: (1) Wireless, (2) Wireline, and (3) Cable.   A fourth segment, Other, primarily includes Shenandoah Telecommunications Company, the parent holding company as well as certain general and administrative costs historically charged to Converged Services that cannot be allocated to discontinued operations.

The Wireless segment provides digital wireless service to a portion of a four-state area covering the region from Harrisburg, York and Altoona, Pennsylvania, to Harrisonburg, Virginia, as a Sprint PCS Affiliate of Sprint Nextel.  This segment also owns cell site towers built on leased land, and leases space on these towers to both affiliates and non-affiliated service providers.

The Wireline segment provides regulated and unregulated voice services, dial-up and DSL internet access, and long distance access services throughout Shenandoah County and portions of northwestern Augusta County, Virginia, and leases fiber optic facilities throughout the northern Shenandoah Valley of Virginia, northern Virginia and adjacent areas along the Interstate 81 corridor, including portions of West Virginia and Maryland.

The Cable segment provides video, internet and voice services in Virginia, West Virginia and Maryland.  It includes the operations acquired from JetBroadband, LLC, since July 30, 2010, and the operations acquired from Suddenlink since November 30, 2010.

Selected financial data for each segment is as follows:

Year ended December 31, 2012
(In thousands)
 
 
 
 
Wireless
  
 
 
Cable
  
 
 
Wireline
  
 
 
Other
  
 
 
Eliminations
  
 
Consolidated
Totals
 
External revenues
                  
Service revenues
 $162,912  $66,010  $15,021   -   -  $243,943 
Other revenues
  13,398   10,024   20,710   -   -   44,132 
Total external revenues
  176,310   76,034   35,731   -   -   288,075 
Internal revenues
  3,328   289   18,927   -   (22,544)  - 
Total operating revenues
  179,638   76,323   54,658   -   (22,544)  288,075 
                          
Operating expenses
                        
Costs of goods and services, exclusive of depreciation and amortization shown separately below
  63,906   48,978   24,785   25   (20,287)  117,407 
Goodwill impairment
  -   10,952   -   -   -   10,952 
Selling, general and administrative, exclusive of depreciation and amortization shown separately below
  30,716   22,335   6,859   2,993   (2,257)  60,646 
Depreciation and amortization
  31,660   23,519   9,171   62   -   64,412 
Total operating expenses
  126,282   105,784   40,815   3,080   (22,544)  253,417 
Operating income (loss)
 $53,356  $(29,461) $13,843  $(3,080) $-  $34,658 

Year ended December 31, 2011
(In thousands)
 
 
 
Wireless
  
 
 
Cable
  
 
 
Wireline
  
 
 
Other
  
 
 
Eliminations
  
 
Consolidated
Totals
 
External revenues
                  
Service revenues
 $137,118  $59,051  $14,428  $-  $-  $210,597 
Other revenues
  13,129   8,733   18,686   -   -   40,548 
Total external revenues
  150,247   67,784   33,114   -   -   251,145 
Internal revenues
  3,191   276   16,414   -   (19,881)  - 
Total operating revenues
  153,438   68,060   49,528   -   (19,881)  251,145 
                          
Operating expenses
                        
Costs of goods and services, exclusive of depreciation and amortization shown separately below
  56,705   47,417   19,702   125   (17,309)  106,640 
Selling, general and administrative, exclusive of depreciation and amortization shown separately below
  29,455   18,827   7,528   3,207   (2,572)  56,445 
Depreciation and amortization
  23,906   23,198   8,453   213   -   55,770 
Total operating expenses
  110,066   89,442   35,683   3,545   (19,881)  218,855 
Operating income (loss)
 $43,372  $(21,382) $13,845  $(3,545) $-  $32,290 
 
Year ended December 31, 2010
(In thousands)
 
 
 
 
Wireless
  
 
 
Cable
  
 
 
Wireline
  
 
 
Other
  
 
 
Eliminations
  
 
Consolidated
Totals
 
External revenues
                  
Service revenues
 $111,279  $32,527  $14,241  $-  $-  $158,047 
Other revenues
  13,575   4,241   19,343   -   -   37,159 
Total external revenues
  124,854   36,768   33,584   -   -   195,206 
Internal revenues
  3,034   51   13,617   -   (16,702)  - 
Total operating revenues
  127,888   36,819   47,201   -   (16,702)  195,206 
                          
Operating expenses
                        
Costs of goods and services, exclusive of depreciation and amortization shown separately below
  44,794   26,904   17,503   226   (14,754)  74,673 
Selling, general and administrative, exclusive of depreciation and amortization shown separately below
  21,558   13,858   8,845   3,259   (1,948)  45,572 
Depreciation and amortization
  23,187   11,314   7,883   246   -   42,630 
Total operating expenses (1)
  89,539   52,076   34,231   3,731   (16,702)  162,875 
Gain on sale of directory
  -   -   4,000           4,000 
Operating income (loss)
 $38,349  $(15,257) $16,970  $(3,731) $-  $36,331 

(1)
Total operating expenses for 2010 includes $3.8 million of expense, pre-tax, resulting from the settlement of the qualified pension plan and curtailment of the SERP during the second quarter of 2010.

A reconciliation of the total of the reportable segments' operating income to consolidated income from continuing operations before income taxes is as follows:

   
Years Ended December 31,
 
(In thousands)
 
2012
  
2011
  
2010
 
Total consolidated operating income
 $34,658  $32,290  $36,331 
Interest expense
  (7,850)  (8,289)  (4,716)
Non-operating income, net
  1,803   204   552 
Income from continuing operations before income taxes
 $28,611  $24,205  $32,167 

The Company's assets by segment are as follows:
 
(In thousands)
 
December 31,
2012
  
December 31,
2011
 
        
Wireless
 $179,929  $147,093 
Cable
  202,436   212,683 
Wireline
  88,776   84,456 
Other (includes assets held for sale)
  458,650   381,230 
Combined totals
  929,791   825,462 
Inter-segment eliminations
  (359,051)  (345,483)
Consolidated totals
 $570,740  $479,979