SEGMENT AND GEOGRAPHIC INFORMATION

12 Months Ended

Dec. 31, 2011

Notes to Financial Statements

Note 14 - SEGMENT AND GEOGRAPHIC INFORMATION

We consider our operations to be a single operating segment, focused on the design, manufacturing and sale of programming systems used by designers and manufacturers of electronic products.

During 2011, there was one customer, Data Copy Limited at 11%, who accounted for greater than 10% of Data I/O’s consolidated net revenues for the year. During 2010, there were no customers who accounted for more than 10% of Data I/O’s consolidated net revenues for the year. Major operations outside the U.S. include sales, engineering and service support subsidiaries in Germany and China. At December 31, 2011, there was one customer, Panasonic, which represented 10% of our total consolidated accounts receivable balance. At December 31, 2010, there were no customers, which represented 10% or more of our total consolidated accounts receivable balance.

The following tables provide summary operating information by geographic area:

	Year Ended Dec. 31,
(in thousands)	2011		2010
Net sales:
U.S.	$	2,724	$	3,145
Europe		11,025		10,843
Rest of World		12,917		12,408
	$	26,666	$	26,396

Included in Europe and Rest of World net sales are
the following significant balances:
Germany	$	6,717	$	5,196
China	$	3,917	$	3,424

Operating income (loss):
U.S.	$	(1,567	)	$	(770	)
Europe		832			801
Rest of World		2,196			3,482
	$	1,461		$	3,513
Identifiable assets:
U.S.	$	17,740		$	16,630
Europe		4,056			4,714
Rest of World		9,549			8,080
	$	31,345		$	29,424