11. Goodwill

In connection with changes to the Company’s segment reporting structure in the fourth quarter of 2019 (see note 24), gross goodwill and accumulated loss balances previously allocated to the Company’s former Consumer Products operating segment were reallocated to the Global Ingredients and Fruit-Based Foods and Beverages operating segments. The net goodwill balance reallocated to Global Ingredients, which relates to the Company’s premium juice program, amounted to $15.1 million as at December 28, 2019, December 29, 2018 and December 30, 2017. The net goodwill balance reallocated to the Fruit-Based Foods and Beverages operating segment, which relates to the Company’s frozen fruit and fruit snacks businesses, amounted to $4.0 million as at December 28, 2019 and December 29, 2018, and $85.2 million as at December 30, 2017.

The following is a summary of changes in goodwill by segment:

				Plant-Based	Fruit-Based
		Global		Foods and	Foods and
		Ingredients		Beverages	Beverages		Total
		$		$	$		$
Balance at December 30, 2017		24,313		—	85,220		109,533
	Goodwill impairment	—		—	(81,222	)	(81,222	)
	Foreign exchange	(352	)	—	—		(352	)
Balance at December 29, 2018		23,961		—	3,998		27,959
	Acquisition of Sanmark (see note 3)	2,174		—	—		2,174
	Sale of soy and corn business (see note 4)	(1,526	)	—	—		(1,526	)
	Foreign exchange	(185	)	—	—		(185	)
Balance at December 28, 2019		24,424		—	3,998		28,422

For the year ended December 28, 2019, the Company performed a qualitative assessment of goodwill and determined that the fair values of the reporting units with goodwill significantly exceeded their carrying values. As a result, the Company concluded that goodwill was not impaired in 2019.

Based on the results of quantitative testing performed for the years ended December 29, 2018 and December 30, 2017, the Company recognized goodwill impairment charges of $81.2 million and $115.0 million, respectively, to fully write-off the goodwill that arose from the Company's acquisition of Sunrise Holdings (Delaware), Inc. ("Sunrise") in October 2015. The operations of Sunrise are included in the Fruit-Based Foods and Beverages segment. The goodwill impairment charges reflected lower-than-expected revenues and operating performance for the Sunrise frozen fruit business since the acquisition, reflecting weaker-than-expected consumption trends and lower sales pricing introduced over the preceding two fiscal years to regain or maintain distribution volumes, as well as uncertainty of future revenue growth patterns and gross margin profile due to market conditions and sales pricing limitations. In addition, while the Company had identified certain productivity measures to reduce costs and increase profitability in the business, the ultimate timing and outcome of these measures was not fully certain.