Segment Information

6 Months Ended

Jun. 30, 2011

Segment Information

Segment Information

Note 7.Segment Information

The Company has three reportable operating segments based on the nature of its product lines: Production Monitoring, AutoData Systems, and Investments.The Production Monitoring Division manufactures and markets a complete line of production monitoring equipment, in particular speed monitoring and motor control systems for industrial machinery.The AutoData Systems Division designs and markets desktop software-based systems that read hand printed characters, checkmarks, and bar code information from scanned or faxed forms, in addition to collecting and reporting data from web forms.Sales of these systems include software and can include hardware.ESI Investment Company holds investments in marketable and non-marketable securities.

The accounting policies of the segments are the same as those described in Note 1 of the Notes to Consolidated Financial Statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 2010.In evaluating segment performance, management focuses on sales and income before taxes.The Company has no inter-segment sales.

The following is financial information relating to the continuing operating segments (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2011		2010		2011			2010
External sales
Production monitoring (products)	$	1,543	$	1,580	$	3,060		$	3,050
AutoData systems (software and related hardware)	124		120		194			207
Investments	0		0		0			0
Total	$	1,667	$	1,700	$	3,254		$	3,257
Net Income/(Loss) before taxes
Production monitoring (products)	$	193	$	229	$	388		$	375
AutoData systems (software and related hardware)	1		12		(40		)	(5		)
Investments	2		2		4			2
Total	$	196	$	243	$	352		$	372