Exhibit 99.1

NEWS BULLETIN
RE: CLAIRE’S STORES, INC.

3 S.W. 129th AVENUE, PEMBROKE PINES, FLORIDA 33027 (954) 433-3900

CLAIRE’S STORES, INC. REPORTS FISCAL 2009
FOURTH QUARTER RESULTS

PEMBROKE PINES, Florida, March 31, 2010. Claire’s Stores, Inc., a leading specialty retailer offering value-priced, fashion-right accessories and jewelry for kids, tweens, teens, and young women ages 3 to 27, today reported its financial results for the 2009 fourth quarter and fiscal year, which ended January 30, 2010.

Fourth Quarter Results

The Company reported net sales of $410.7 million for the 2009 fourth quarter, an increase of $17.7 million, or 4.5% compared to the 2008 fourth quarter. The increase was primarily attributable to $15.7 million of foreign currency translation effect of our foreign locations’ sales, an increase in same store sales of $8.0 million and new store revenue of $3.3 million, which was partially offset by the effect of stores closed in North America at the end of fiscal 2008 and the first half of fiscal 2009 of $9.6 million. Sales would have increased 0.5% excluding foreign currency rate changes.

Consolidated same store sales increased 2.1% in the 2009 fourth quarter. In North America, same store sales increased 1.2% with sales increasing at both Claire’s and Icing stores. European same store sales increased 3.7%. We compute same store sales on a local currency basis, which eliminates any impact from changes in foreign exchange rates.

Chief Executive Officer Gene Kahn commented, “We began 2009 with a conservative outlook based on the global economy. As the year progressed, we began to see an improving sales trend and concluded the year with a fourth quarter same store sales increase of 2.1% globally, with a positive result in both divisions across all brands.

Strengthened, fashion-right merchandise assortments, improved in-store presentation, and an expanded and refreshed marketing effort, using compelling in-store imagery and new digital activity, combined to successfully impact the holiday selling season. We advanced our efforts to position ourselves as a gift authority with our Claire’s “Gift for You, Gift for Me” global campaign focusing on distinctive giftable merchandise, seasonal categories and key items geared for each target customer group. We launched two interactive digital campaigns in North America, Claire’s Secret Santa Circle and Bling Your BFF, to initiate viral marketing exposure and to capitalize on the trend of social networking.

In 2010, we will continue to pursue same store sales growth and plan to grow new stores globally, on both an owned and franchised basis, while simultaneously maintaining our strong financial disciplines. Our goal remains to deliver distinctive merchandise assortments for each targeted customer group with the support of a strengthened Global Merchandise organization, building more meaningful customer relationships, and leveraging the improvements in digital and in-store marketing to bring us global distinction as a relevant teenage brand.

For the first quarter of 2010 consolidated same store sales are currently in the positive high single digits. However we expect the calendar shift associated with Easter to have a negative effect on this number by the end of the first quarter.”

Gross profit percentage increased 340 basis points during the 2009 fourth quarter to 53.2% compared to the 2008 fourth quarter of 49.8%. The increase consisted of a 360 basis point improvement in merchandise margin, offset by a 10 basis point increase in buying cost and a 10 basis point increase in occupancy costs. The improvement in merchandise margin was due to increased initial mark-up on purchases, reduced markdowns and decreased freight costs. Occupancy costs increased approximately $3.7 million, or $0.3 million net of foreign currency translation effect.

Selling, general and administrative expenses increased $5.2 million, or 4.1%, compared to the 2008 fourth quarter. However, excluding an increase of $5.5 million from foreign currency translation effect and a decrease of $2.2 million of non-recurring costs related to our Cost Savings Initiative and Pan European Transformation projects, the net increase in selling, general and administrative expenses would have been $2.0 million or 1.5%.

Adjusted EBITDA in the 2009 fourth quarter was $93.4 million compared to $76.4 million in the 2008 fourth quarter.

The Company defines Adjusted EBITDA as earnings before provision for income taxes, gain on early debt extinguishment, interest income and expense, impairment of assets, depreciation and amortization, excluding the impact of transaction related costs incurred in connection with its May 2007 acquisition and other non-recurring or non-cash expenses, and normalizing occupancy costs for certain rent-related adjustments.

At January 30, 2010, cash and cash equivalents were $198.7 million and $194.0 million continued to be drawn on the Company’s Revolving Credit Facility. As previously disclosed, the Company drew the full available amount under the facility during the fiscal 2008 fourth quarter in order to preserve the availability of the commitment because a member of the facility syndicate, Lehman Brothers, filed for bankruptcy. The agent bank has not yet found a replacement for Lehman Brothers in the facility syndicate, or arranged for the assumption of Lehman Brothers’ commitment by a creditworthy entity. The Company will continue to assess whether to pay down all or a portion of this outstanding balance based on various factors, including the creditworthiness of other syndicate members and general economic conditions.

We generated cash from operating activities of $54.7 million in the 2009 fourth quarter. This was net of $44.8 million of interest payments. Capital expenditures during the three months ended January 30, 2010 were $7.3 million, of which $4.1 million related to new store openings and remodeling projects, compared with $14.1 million of capital expenditures during the three months ended January 31, 2009. During the fiscal 2009 fourth quarter, the Company paid $9.6 million to retire $3.0 million of Senior Toggle Notes and $9.9 million of Senior Subordinated Notes.

Fiscal 2009 Results

Net sales in fiscal 2009 were $1,342.4 million, a decrease of $70.6 million, or 5.0% compared to 2008. Consolidated same store sales declined 1.7% in fiscal 2009. Adjusted EBITDA in fiscal 2009 was $233.9 million, compared to $213.3 million in fiscal 2008. In addition, during fiscal 2009, the company paid $46.1 million to retire $30.5 million of Senior Toggle Notes and $52.8 million of Senior Subordinated Notes.

	January 30, 2010		October 31, 2009		January 31, 2009
Store Count as of:
North America		1,993		2,001		2,026
Europe		955		953		943
Subtotal Company-Owned		2,948		2,954		2,969
Joint Venture		211		215		214
Franchise		195		192		196
Subtotal Non-Owned		406		407		410
Total		3,354		3,361		3,379

Conference Call Information

The Company will host its fourth quarter conference call on April 1st, at 10:00 a.m. (EDT). The call-in number is 210-839-8081 and the password is “Claires.” A replay will be available through April 16, 2010. The replay number is 402-530-7636 and the password is 25247. The conference call is also being webcast and archived until April 30, 2010 on the Company’s corporate website at http://www.clairestores.com, where it can be accessed by clicking on the “Events” link located under “Financial Information” for a replay or download as an MP3 file.

Company Overview

Claire’s Stores, Inc. is a leading specialty retailer of value-priced fashion accessories and jewelry for girls and young women through its two store concepts: Claire’s^® and Icing^®. While the latter operates only in North America, Claire’s operates worldwide. As of January 30, 2010, Claire’s Stores, Inc. operated 2,948 stores in North America and Europe. Claire’s Stores, Inc. also operates through its subsidiary, Claire’s Nippon, Co., Ltd., 211 stores in Japan as a 50:50 joint venture with AEON, Co., Ltd. The Company also franchises 195 stores in the Middle East, Turkey, Russia, South Africa, Poland, Greece, Guatemala and Malta.

Forward-looking Statements:

This press release contains “forward-looking statements” which represent the Company’s expectations or beliefs with respect to future events. Statements that are not historical are considered forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated. Those factors include, without limitation: changes in consumer preferences and consumer spending; competition; our level of indebtedness, general economic conditions; general political and social conditions

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such as war, political unrest and terrorism; natural disasters or severe weather events; currency fluctuations and exchange rate adjustments; uncertainties generally associated with the specialty retailing business; disruptions in our supply of inventory; inability to increase same store sales; inability to renew, replace or enter into new store leases on favorable terms; significant increases in our merchandise markdowns; inability to grow our store base in Europe; inability to design and implement new information systems; delays in anticipated store openings or renovations; uncertainty that definitive financial results may differ from preliminary financial results due to, among other things, final U.S. GAAP adjustments; changes in applicable laws, rules and regulations, including changes in federal, state or local regulations governing the sale of our merchandise, particularly regulations relating to the content in our merchandise, and employment laws relating to overtime pay, tax laws and import laws; product recalls; loss of key members of management; increases in the cost of labor; labor disputes; unwillingness of vendors and service providers to supply goods or services pursuant to historical customary credit arrangements; increases in the cost of borrowings; unavailability of additional debt or equity capital; and the impact of our substantial indebtedness on our operating income, and our ability to grow. These and other applicable risks, cautionary statements and factors that could cause actual results to differ from the Company’s forward-looking statements are included in the Company’s filings with the SEC, specifically as described in the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2009 filed with the SEC on April 28, 2009. The Company undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances. The historical results contained in this press release are not necessarily indicative of the future performance of the Company.

Additional Information:
Note: Other Claire’s Stores, Inc. press releases, a corporate profile and the most recent Form 10-K and Form 10-Q reports are available on Claire’s business website at: http://www.clairestores.com.

Contact Information:
J. Per Brodin, Senior Vice President and Chief Financial Officer

Phone: (954) 433-3900, Fax: (954) 442-3999 or E-mail, investor.relations@claires.com

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CLAIRE’S STORES, INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands)

FOURTH FISCAL QUARTER

	Three Months			Three Months
	Ended			Ended
	January 30, 2010			January 31, 2009
Net sales	$	410,691		$	393,013
Cost of sales, occupancy and buying expenses		192,235			197,123
Gross profit		218,456			195,890
Other expenses (income):
Selling, general and administrative		132,968			127,738
Depreciation and amortization		17,286			20,407
Impairment of assets		3,142			523,990
Severance and transaction-related costs		515			7,851
Other income, net		(3,052	)		(778	)
		150,859			679,208
Operating income (loss)		67,597			(483,318	)
Gain on early debt extinguishment		3,212			—
Interest expense, net		43,139			48,089
Income (loss) before income tax expense		27,670			(531,407	)
Income tax expense		8,205			38,130
Net income (loss)	$	19,465		$	(569,537	)

YEAR TO DATE

	Fiscal Year			Fiscal Year
	Ended			Ended
	January 30, 2010			January 31, 2009
Net sales	$	1,342,389		$	1,412,960
Cost of sales, occupancy and buying expenses		659,796			720,351
Gross profit		682,593			692,609
Other expenses (income):
Selling, general and administrative		469,179			518,233
Depreciation and amortization		71,471			85,093
Impairment of assets		3,142			523,990
Severance and transaction-related costs		921			15,928
Other income, net		(4,234	)		(4,499	)
		540,479			1,138,745
Operating income (loss)		142,114			(446,136	)
Gain on early debt extinguishment		36,412			—
Interest expense, net		177,418			195,947
Income (loss) before income tax expense		1,108			(642,083	)
Income tax expense		11,510			1,509
Net loss	$	(10,402	)	$	(643,592	)

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CLAIRE’S STORES, INC. AND SUBSIDIARIES
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

	January 30, 2010			January 31, 2009
	(In thousands, except share and per share amounts)
ASSETS
Current assets:
Cash and cash equivalents	$	198,708		$	204,574
Inventories		110,338			103,691
Prepaid expenses		32,873			31,837
Other current assets		28,236			27,079
Total current assets		370,155			367,181
Property and equipment:
Land and building		19,318			22,288
Furniture, fixtures and equipment		162,602			143,702
Leasehold improvements		228,503			214,007
		410,423			379,997
Less accumulated depreciation and amortization		(182,439	)		(113,926	)
		227,984			266,071
Intangible assets, net of accumulated amortization of $32,532 and $19,731, respectively		580,027			587,125
Deferred financing costs, net of accumulated amortization of $29,949 and $17,646, respectively		47,641			59,944
Other assets		58,242			56,428
Goodwill		1,550,056			1,544,346
		2,235,966			2,247,843
Total assets	$	2,834,105		$	2,881,095
LIABILITIES AND STOCKHOLDER’S DEFICIT
Current liabilities:
Trade accounts payable	$	45,660		$	53,237
Current portion of long-term debt		14,500			14,500
Income taxes payable		10,272			6,477
Accrued interest payable		14,644			13,316
Accrued expenses and other current liabilities		96,436			107,974
Total current liabilities		181,512			195,504
Long-term debt		2,313,378			2,373,272
Revolving credit facility		194,000			194,000
Deferred tax liability		122,145			112,829
Deferred rent expense		22,082			18,462
Unfavorable lease obligations and other long-term liabilities		35,630			42,871
		2,687,235			2,741,434
Commitments and contingencies		—			—
Stockholder’s deficit:
Common stock par value $0.001 per share; authorized 1,000 shares; issued and outstanding 100 shares		—			—
Additional paid-in capital		616,086			609,427
Accumulated other comprehensive income (loss), net of tax		2,625			(22,319	)
Retained deficit		(653,353	)		(642,951	)
		(34,642	)		(55,843	)
Total liabilities and stockholder’s deficit	$	2,834,105		$	2,881,095

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Net income (loss) reconciliation to EBITDA and Adjusted EBITDA

EBITDA represents net income (loss) before provision for income taxes, gain on early debt extinguishment, interest income and expense, impairment of assets and depreciation and amortization. Adjusted EBITDA represents EBITDA further adjusted to exclude non-cash and unusual items. Management uses Adjusted EBITDA as an important tool to assess our operating performance. Management considers Adjusted EBITDA to be a useful measure in highlighting trends in our business and in analyzing the profitability of similar enterprises. Management believes that Adjusted EBITDA is effective, when used in conjunction with net income (loss), in evaluating asset performance, and differentiating efficient operators in the industry. Furthermore, management believes that Adjusted EBITDA provides useful information to potential investors and analysts because it provides insight into management’s evaluation of our results of operations. Our calculation of Adjusted EBITDA may not be consistent with “EBITDA” for the purpose of the covenants in the agreements governing our indebtedness.

EBITDA and Adjusted EBITDA are not measures of financial performance under U.S. GAAP, are not intended to represent cash flow from operations under U.S. GAAP and should not be used as an alternative to net income (loss) as an indicator of operating performance or to cash flow from operating, investing or financing activities as a measure of liquidity. Management compensates for the limitations of using EBITDA and Adjusted EBITDA by using it only to supplement our U.S. GAAP results to provide a more complete understanding of the factors and trends affecting our business. Each of EBITDA and Adjusted EBITDA has its limitations as an analytical tool, and you should not consider them in isolation or as a substitute for analysis of our results as reported under U.S. GAAP.

Some of the limitations of EBITDA and Adjusted EBITDA are:

• EBITDA and Adjusted EBITDA do not reflect our cash used for capital expenditures;

• Although depreciation and amortization are non-cash charges, the assets being depreciated or amortized often will have to be replaced and EBITDA and Adjusted EBITDA do not reflect the cash requirements for such replacements;

• EBITDA and Adjusted EBITDA do not reflect changes in, or cash requirements for, our working capital requirements;

• EBITDA and Adjusted EBITDA do not reflect the cash necessary to make payments of interest or principal on our indebtedness; and

• EBITDA and Adjusted EBITDA do not reflect non-recurring expenses which qualify as extraordinary items such as one-time write-offs to inventory and reserve accruals.

While EBITDA and Adjusted EBITDA are frequently used as a measure of operations and the ability to meet indebtedness service requirements, they are not necessarily comparable to other similarly titled captions of other companies due to potential inconsistencies in the method of calculation.

While management believes that these measures provide useful information to investors, the SEC may require that EBITDA and Adjusted EBITDA be presented differently or not at all in future filings we will make with the SEC.

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CLAIRE’S STORES, INC. AND SUBSIDIARIES
ADJUSTED EBITDA
(UNAUDITED)

(IN THOUSANDS)

	Three Months			Three Months			Fiscal Year			Fiscal Year
	Ended			Ended			Ended			Ended
	January 30,			January 31,			January 30,			January 31,
	2010			2009			2010			2009
Net income (loss)	$	19,465		$	(569,537	)	$	(10,402	)	$	(643,592	)
Income tax expense		8,205			38,130			11,510			1,509
Gain on early debt extinguishment		(3,212	)		—			(36,412	)		—
Interest expense		43,203			48,323			177,623			197,436
Interest income		(64	)		(234	)		(205	)		(1,489	)
Impairment of assets		3,142			523,990			3,142			523,990
Depreciation and amortization		17,286			20,407			71,471			85,093
Reported EBITDA		88,025			61,079			216,727			162,947
Book to cash rent adjustment (a)		(74	)		1,067			1,582			6,457
EBITDA after rent related adjustment		87,951			62,146			218,309			169,404
Amortization of intangible assets (b)		685			466			2,198			2,059
Loss (income) in equity of joint venture (c)		237			(35	)		1,014			(320	)
Loss (gain) on retirement of property and equipment, net (d)		(1,428	)		85			(1,389	)		(130	)
(Gain) loss on sale of intangible assets (e)		92			73			(506	)		(1,373	)
Stock compensation expense (f)		2,327			2,073			6,659			8,226
Legal settlement & related costs (g)		131			—			131			373
Relocation costs (h)		969			702			2,288			1,660
Consulting expenses (i)		1,200			—			1,200			1,132
Fixture leases (j)		—			—			—			255
Management fee (k)		750			750			3,000			3,000
Severance and transaction related costs (l)		515			7,851			921			13,546
Pan European Transformation costs (m)		—			412			30			9,140
Cost Savings Initiative costs (n)		—			1,867			15			6,369
Adjusted EBITDA	$	93,429		$	76,390		$	233,870		$	213,341

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The following footnotes relate to the table above:

(a)	Represents net non-cash rent expense, amortization of rent free periods, the inclusion of cash landlord allowances, and the net accretion of favorable (unfavorable) lease obligations.
(b)	Represents non-cash amortization of lease rights.
(c)	Represents non-cash equity loss (income) from our 50:50 joint venture with AEON Co. Ltd.
(d)	Represents non-cash gains and losses on property and equipment primarily associated with remodels, relocations and closures.
(e)	Represents the (gain) loss on sale of lease rights upon exiting certain European locations.
(f)	Represents non-cash stock compensation expense.
(g)	Represents legal settlement and fees in connection with closed stores and wage and hour class action litigation in California.
(h)	Consists of costs, including third party charges and compensation, incurred in conjunction with the relocation of new employees.
(i)	Represents non-recurring consulting expenses.
(j)	Represents non-cash amortization expenses associated with synthetic leases of store fixtures. The Company has not entered into any new synthetic leases since 2001.
(k)	Represents the management fee paid to Apollo Management and Tri-Artisan Capital Partners.
(l)	Consists of severance, legal, financial advisory, compensation, and other acquisition related expenses.
(m)	Represents costs of our strategic Pan-European Transformation project. These costs consist primarily of severance, consulting fees, compensation and legal expense which are included in buying and SG&A expenses.
(n)	Represents the costs relating to our Cost Savings Initiative project. These costs consist primarily of consulting fees.

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