SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

BERNICK HOWARD B

(Last)

(First)

(Middle)

C/O ALBERTO-CULVER COMPANY

2525 ARMITAGE AVENUE

(Street)

MELROSE PARK

60160

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
ALBERTO CULVER CO [ ACV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Pres.and Chief Exec Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/02/2004

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock								482,562	I	FN5 FN18⁽⁵⁾⁽¹⁸⁾
Common Stock								728,120	D
Common Stock								149,872	I	FN13 FN18⁽¹³⁾⁽¹⁸⁾
Common Stock								330,000	I	FN16 FN18⁽¹⁶⁾⁽¹⁸⁾
Common Stock								11,719	I	FN8 FN18⁽⁸⁾⁽¹⁸⁾
Common Stock								8,470	I	FN9 FN18⁽⁹⁾⁽¹⁸⁾
Common Stock								3,052,885	I	FN4 FN18⁽⁴⁾⁽¹⁸⁾
Common Stock								330,000	I	FN17 FN18⁽¹⁷⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		122,095	D	$60.25	904,887	I	FN3 FN18⁽³⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		171,000	D	$60.25	1,231,751	I	FN14 FN18⁽¹⁴⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		171,000	D	$60.25	1,019,270	I	FN7 FN18⁽⁷⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		855,758	D	$60.25	406,573	I	FN2 FN18⁽²⁾⁽¹⁸⁾
Common Stock								100,200	I	FN6 FN18⁽⁶⁾⁽¹⁸⁾
Common Stock								18,500	I	FN10 FN18⁽¹⁰⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		41,040	D	$60.25	0	I	FN11 FN18⁽¹¹⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		39,048	D	$60.25	0	I	FN1 FN18⁽¹⁾⁽¹⁸⁾
Common Stock	02/02/2004		S		26,536	D	$60.25	0	I	FN12 FN18⁽¹²⁾⁽¹⁸⁾
Common Stock								35	I	FN15 FN18⁽¹⁵⁾⁽¹⁸⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Held by the undersigned's spouse as trustee of a trust dated 3/21/00 for the benefit of their son.***

2. Held by the undersigned's spouse as co-trustee of a trust dated 9/18/01 for her benefit.***

3. Held by the undersigned's spouse as trustee of a trust dated 10/31/98 for the benefit of her sister.***

4. Held by the undersigned's spouse as trustee of a trust dated 4/17/02 for her benefit.***

5. Held by the undersigned's spouse as trustee of a trust dated 9/15/93 for her benefit.***

6. Held by the undersigned's spouse as co-trustee of a trust dated 10/20/72 for her benefit.***

7. Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her father.***

8. Held by the undersigned as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.

9. Held by the undersigned's spouse as a participant in the Alberto-Culver Company Employees' Profit Sharing Plan.***

10. Held by the undersigned as one of three co-trustees of a trust dated 7/7/97 for the benefit of their children.***

11. Held by the undersigned's spouse as trustee of a trust dated 3/7/99 for the benefit of their son.***

12. Held by the undersigned's spouse as trustee of a trust dated 3/25/03 for the benefit of their daughter.***

13. Held by the undersigned's spouse as trustee of a trust dated 4/23/93 for her benefit.***

14. Held by the undersigned's spouse as co-trustee of a trust dated 12/18/87 for the benefit of her mother.***

15. Held by the undersigned as trustee of a trust dated 4/23/93 for his benefit.

16. Held by the undersigned's spouse as trustee of a trust dated January 9, 2004 for her benefit, which trust is a Grantor Annuity Trust.

17. Held by the undersigned's spouse as trustee of a trust dated January 9, 2004 for her benefit, which trust is a Grantor Annuity Trust.

18. On January 21, 2004, the Board of Directors of Alberto-Culver Company approved a 50% stock dividend to holders of record on the close of business on February 2, 2004, payable on February 20, 2004. The transactions and holdings on this Form 4 do not reflect the 50% stock dividend.

Remarks:

***The filing of this report shall not be deemed an admission by the undersigned that he is the beneficial owner of these securities for purposes of Section 16 of the Securities Exchange Act of 1934.

	/Howard B. Bernick/	02/03/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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