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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 JOmdd+2IRMUtYG7x6lm+9oxj65i410epgWeSZpnWUCk09roEwSArSZ+joReAHySY
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<SEC-DOCUMENT>0000003327-03-000156.txt : 20031031
<SEC-HEADER>0000003327-03-000156.hdr.sgml : 20031031
<ACCEPTANCE-DATETIME>20031031121943
ACCESSION NUMBER:		0000003327-03-000156
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031029
FILED AS OF DATE:		20031031

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			CERNUGEL WILLIAM J
		CENTRAL INDEX KEY:			0001223210

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-05050
		FILM NUMBER:		03968900

	MAIL ADDRESS:	
		STREET 1:		ALBERTO CULVER CO
		STREET 2:		2525 ARMITAGE AVE
		CITY:			MELROSE PARK
		STATE:			IL
		ZIP:			60160

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ALBERTO CULVER CO
		CENTRAL INDEX KEY:			0000003327
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-RETAIL STORES, NEC [5990]
		IRS NUMBER:				362257936
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		2525 ARMITAGE AVE
		CITY:			MELROSE PARK
		STATE:			IL
		ZIP:			60160
		BUSINESS PHONE:		7084503039

	MAIL ADDRESS:	
		STREET 1:		2525 ARMITAGE AVENUE
		CITY:			MELROSE PARK
		STATE:			IL
		ZIP:			60160
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>edgar.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>
    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType><periodOfReport>2003-10-29</periodOfReport>
    <issuer>
        <issuerCik>0000003327</issuerCik>
        <issuerName>ALBERTO CULVER CO</issuerName>
        <issuerTradingSymbol>ACV   ACVA</issuerTradingSymbol></issuer><reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001223210</rptOwnerCik>
            <rptOwnerName>CERNUGEL WILLIAM J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>8111 LAKE RIDGE DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>BURR RIDGE</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60527</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
            <reportingOwnerRelationship>
<isDirector>0</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther><officerTitle>Senior V-P &amp; CFO</officerTitle></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTransaction><securityTitle><value>Class B common Stock</value></securityTitle><transactionDate><value>2003-10-29</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>3000</value></transactionShares><transactionPricePerShare><value>62.25</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>55224</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership><natur
eOfOwnership><value>FN1 </value><footnoteId id="F1"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-29</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>1584</value></transactionShares><transactionPricePerShare><value>62.62</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>53640</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership><natureOfOwnership><value>FN1 </value><footnoteId id="F1"/></natureOfOwnership></ownershipNature></nonDerivativeT
ransaction><nonDerivativeTransaction><securityTitle><value>Class B Common Stock</value></securityTitle><transactionDate><value>2003-10-30</value></transactionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionAmounts><transactionShares><value>2000</value></transactionShares><transactionPricePerShare><value>62.60</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>51640</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership><natureOfOwnership><value>FN1 </value><footnoteId id="F1"/></natureOfOwnership></ownershipNature></nonDerivativeTransaction><nonDerivativeHolding><securityTitle><value>Class B Common Stock</value></securityTitle><postTra
nsactionAmounts><sharesOwnedFollowingTransaction><value>15393</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>Profit Sharing Plan</value></natureOfOwnership></ownershipNature></nonDerivativeHolding></nonDerivativeTable><footnotes><footnote id="F1">On October 22, 2003, the Board of Directors of Alberto-Culver Company (the &quot;Company&quot;) approved the conversion of all of the issued shares of Class A Common Stock on a one-share-for-one-share basis into Class B Common Stock in accordance with the terms of the Company's Certificate of Incorporation (the &quot;Conversion&quot;).  The Conversion will become effective November 5, 2003.  The sales reported on this form were sales of Class A Common Stock.  Because the only condition remaining to complete the Conversion is the passage of time, all of the reported sales have been reported as Class B Common Stock.</footnote></footnotes
><remarks/><ownerSignature><signatureName>/William J. Cernugel/</signatureName><signatureDate>2003-10-31</signatureDate></ownerSignature></ownershipDocument>

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