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Segment Information and Geographic Data (Tables)

12 Months Ended

Sep. 24, 2016

Summary Information by Operating Segment

The following table shows information by reportable operating segment for 2016, 2015 and 2014 (in millions):



	2016		2015		2014
Americas:
Net sales	$	86,613	$	93,864	$	80,095
Operating income	$	28,172	$	31,186	$	26,158

Europe:
Net sales	$	49,952	$	50,337	$	44,285
Operating income	$	15,348	$	16,527	$	14,434

Greater China:
Net sales	$	48,492	$	58,715	$	31,853
Operating income	$	18,835	$	23,002	$	11,039

Japan:
Net sales	$	16,928	$	15,706	$	15,314
Operating income	$	7,165	$	7,617	$	6,904

Rest of Asia Pacific:
Net sales	$	13,654	$	15,093	$	11,248
Operating income	$	4,781	$	5,518	$	3,674

Reconciliation of Segment Operating Income to Consolidated Statements of Operations

A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2016, 2015 and 2014 is as follows (in millions):



	2016			2015			2014
Segment operating income	$	74,301		$	83,850		$	62,209
Research and development expense	(10,045		)	(8,067		)	(6,041		)
Other corporate expenses, net	(4,232		)	(4,553		)	(3,665		)
Total operating income	$	60,024		$	71,230		$	52,503

Net Sales and Long-lived Assets

Net sales for 2016, 2015 and 2014 and long-lived assets as of September 24, 2016 and September 26, 2015 are as follows (in millions):



	2016		2015		2014
Net sales:
U.S.	$	75,667	$	81,732	$	68,909
China⁽¹⁾	46,349		56,547		30,638
Other countries	93,623		95,436		83,248
Total net sales	$	215,639	$	233,715	$	182,795



	2016		2015
Long-lived assets:
U.S.	$	16,364	$	12,022
China ⁽¹⁾	7,807		8,722
Other countries	2,839		3,040
Total long-lived assets	$	27,010	$	23,784


(1)	China includes Hong Kong. Long-lived assets located in China consist primarily of product tooling and manufacturing process equipment and assets related to retail stores and related infrastructure.

Net Sales by Product

Net sales by product for 2016, 2015 and 2014 are as follows (in millions):



	2016		2015		2014
iPhone ⁽¹⁾	$	136,700	$	155,041	$	101,991
iPad ⁽¹⁾	20,628		23,227		30,283
Mac ⁽¹⁾	22,831		25,471		24,079
Services ⁽²⁾	24,348		19,909		18,063
Other Products ⁽¹⁾⁽³⁾	11,132		10,067		8,379
Total net sales	$	215,639	$	233,715	$	182,795


(1)	Includes deferrals and amortization of related software upgrade rights and non-software services.


(2)	Includes revenue from iTunes Store, App Store, Mac App Store, TV App Store, iBooks Store, Apple Music, AppleCare, Apple Pay, licensing and other services.


(3)	Includes sales of Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.