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Segment Information and Geographic Data - Additional Information (Detail) (USD $)
In Millions, unless otherwise specified
3 Months Ended 9 Months Ended
Jun. 25, 2011
Jun. 26, 2010
Jun. 25, 2011
Jun. 26, 2010
Segment Reporting Information [Line Items]        
Number of countries with Apple retail stores 11   11  
Number of High Profile Stores 16   16  
Retail
       
Segment Reporting Information [Line Items]        
Operating Expenses of high-profile stores allocated to corporate marketing $ 26 $ 18 $ 75 $ 54