Exhibit 24
POWER OF ATTORNEY
        Know all by these presents that the undersigned hereby constitutes and 
appoints D. Bruce Sewell  and Gene D. Levoff, and each of them, signing singly, his or 
her true and lawful attorney-in-fact to:
        (1)        execute for and on behalf of the undersigned, in the undersigned's 
capacity as a director  or officer of Apple Inc. ("Apple"), any Forms 3, 4 and 5 or any 
amendments thereto, in accordance with  Section 16(a) of the Securities Exchange 
Act of 1934, as amended (the "Exchange Act"), and the rules  thereunder;
          (2)        do and perform any and all acts for and on behalf of the undersigned 
which may be  necessary or desirable to complete the execution of any such Forms 
3, 4 or 5 and any amendments thereto  and the timely filing of such form with the 
United States Securities and Exchange Commission and any  stock exchange or 
similar authority; and
          (3)        take any other action of any type whatsoever in connection with the 
foregoing which, in  the opinion of such attorney-in-fact, may be of benefit to, in the 
best interest of, or legally required by, the  undersigned, it being understood that the 
documents executed by such attorney-in-fact on behalf of the  undersigned, 
pursuant to this Power of Attorney shall be in such form and shall contain such 
terms and  conditions as such attorney-in-fact may approve in his or her discretion.
        The undersigned hereby grants to each such attorney-in-fact full power and 
authority to do and  perform all and every act and thing whatsoever requisite, 
necessary, or proper to be done in the exercise of  any of the rights and powers 
herein granted, as fully to all intents and purposes as such attorney-in-fact  might or 
could do if personally present, with full power of substitution or revocation, hereby 
ratifying and  confirming all that such attorney-in-fact, or his or her substitute or 
substitutes, shall lawfully do or cause to  be done by virtue of this Power of Attorney 
and the rights and powers herein granted. The undersigned  acknowledges that the 
foregoing attorneys-in-fact, in serving in such capacity at the request of the  
undersigned, are not assuming, nor is Apple assuming, any of the undersigned's 
responsibilities to comply  with Section 16 of the Exchange Act.
        This Power of Attorney shall remain in full force and effect until the 
undersigned is no longer  required to file Forms 3, 4 and 5 with respect to the 
undersigned's holdings of and transactions in securities  issued by Apple, unless 
earlier revoked by the undersigned in a signed writing delivered to the foregoing  
attorneys-in-fact.
        The undersigned understands and acknowledges that the Securities and 
Exchange Commission  requires any electronic requests for a Form ID and/or 
Passphrase be authenticated. The undersigned hereby  confirms the authenticity of 
any such electronic request submitted for a Form ID and/or Passphrase, or any  
update thereto, by any of the foregoing attorneys-in-fact on or after the date hereof.
        IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to 
be executed as  of this 23rd day of December, 2010.
  /s/ Arthur D. Levinson                                      Director