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Segment Information and Geographic Data
 12 Months Ended
Sep. 28, 2024
Segment Reporting [Abstract]  
Segment Information and Geographic Data Segment Information and Geographic Data
The Company manages its business primarily on a geographic basis. The Company’s reportable segments consist of the Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Americas includes both North and South America. Europe includes European countries, as well as India, the Middle East and Africa. Greater China includes China mainland, Hong Kong and Taiwan. Rest of Asia Pacific includes Australia and those Asian countries not included in the Company’s other reportable segments. Although the reportable segments provide similar hardware and software products and similar services, each one is managed separately to better align with the location of the Company’s customers and distribution partners and the unique market dynamics of each geographic region.
The Company evaluates the performance of its reportable segments based on net sales and operating income. Net sales for geographic segments are generally based on the location of customers and sales through the Company’s retail stores located in those geographic locations. Operating income for each segment consists of net sales to third parties, related cost of sales, and operating expenses directly attributable to the segment. The information provided to the Company’s chief operating decision maker for purposes of making decisions and assessing segment performance excludes asset information.
The following table shows information by reportable segment for 2024, 2023 and 2022 (in millions):
202420232022
Americas:
Net sales$167,045 $162,560 $169,658 
Operating income$67,656 $60,508 $62,683 
Europe:
Net sales$101,328 $94,294 $95,118 
Operating income$41,790 $36,098 $35,233 
Greater China:
Net sales$66,952 $72,559 $74,200 
Operating income$27,082 $30,328 $31,153 
Japan:
Net sales$25,052 $24,257 $25,977 
Operating income$12,454 $11,888 $12,257 
Rest of Asia Pacific:
Net sales$30,658 $29,615 $29,375 
Operating income$13,062 $12,066 $11,569 
A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2024, 2023 and 2022 is as follows (in millions):
202420232022
Segment operating income$162,044 $150,888 $152,895 
Research and development expense(31,370)(29,915)(26,251)
Other corporate expenses, net (1)
(7,458)(6,672)(7,207)
Total operating income$123,216 $114,301 $119,437 
(1)Includes general and administrative compensation costs, various nonrecurring charges, and other separately managed costs.
The following tables show net sales for 2024, 2023 and 2022 and long-lived assets as of September 28, 2024 and September 30, 2023 for countries that individually accounted for 10% or more of the respective totals, as well as aggregate amounts for the remaining countries (in millions):
202420232022
Net sales:
U.S.$142,196 $138,573 $147,859 
China (1)
66,952 72,559 74,200 
Other countries181,887 172,153 172,269 
Total net sales$391,035 $383,285 $394,328 
20242023
Long-lived assets:
U.S.$35,664 $33,276 
China (1)
4,797 5,778 
Other countries5,219 4,661 
Total long-lived assets$45,680 $43,715 
(1)China includes Hong Kong and Taiwan.