Segment Information and Geographic Data (Tables)

12 Months Ended

Sep. 30, 2017

Summary Information by Reportable Segment

The following table shows information by reportable segment for 2017, 2016 and 2015 (in millions):



	2017		2016		2015
Americas:
Net sales	$	96,600	$	86,613	$	93,864
Operating income	$	30,684	$	28,172	$	31,186

Europe:
Net sales	$	54,938	$	49,952	$	50,337
Operating income	$	16,514	$	15,348	$	16,527

Greater China:
Net sales	$	44,764	$	48,492	$	58,715
Operating income	$	17,032	$	18,835	$	23,002

Japan:
Net sales	$	17,733	$	16,928	$	15,706
Operating income	$	8,097	$	7,165	$	7,617

Rest of Asia Pacific:
Net sales	$	15,199	$	13,654	$	15,093
Operating income	$	5,304	$	4,781	$	5,518

Reconciliation of Segment Operating Income to Consolidated Statements of Operations

A reconciliation of the Company’s segment operating income to the Consolidated Statements of Operations for 2017, 2016 and 2015 is as follows (in millions):



	2017			2016			2015
Segment operating income	$	77,631		$	74,301		$	83,850
Research and development expense	(11,581		)	(10,045		)	(8,067		)
Other corporate expenses, net	(4,706		)	(4,232		)	(4,553		)
Total operating income	$	61,344		$	60,024		$	71,230

Net Sales and Long-lived Assets

Net sales for 2017, 2016 and 2015 and long-lived assets as of September 30, 2017 and September 24, 2016 were as follows (in millions):



	2017		2016		2015
Net sales:
U.S.	$	84,339	$	75,667	$	81,732
China⁽¹⁾	44,764		48,492		58,715
Other countries	100,131		91,480		93,268
Total net sales	$	229,234	$	215,639	$	233,715



	2017		2016
Long-lived assets:
U.S.	$	20,637	$	16,364
China ⁽¹⁾	10,211		7,875
Other countries	2,935		2,771
Total long-lived assets	$	33,783	$	27,010


(1)	China includes Hong Kong and Taiwan. Long-lived assets located in China consist primarily of product tooling and manufacturing process equipment and assets related to retail stores and related infrastructure.

Net Sales by Product

Net sales by product for 2017, 2016 and 2015 were as follows (in millions):



	2017		2016		2015
iPhone ⁽¹⁾	$	141,319	$	136,700	$	155,041
iPad ⁽¹⁾	19,222		20,628		23,227
Mac ⁽¹⁾	25,850		22,831		25,471
Services ⁽²⁾	29,980		24,348		19,909
Other Products ⁽¹⁾⁽³⁾	12,863		11,132		10,067
Total net sales	$	229,234	$	215,639	$	233,715


(1)	Includes deferrals and amortization of related software upgrade rights and non-software services.


(2)	Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services net sales in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.


(3)	Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories.