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REVENUES
 9 Months Ended
Feb. 28, 2025
Revenue from Contract with Customer [Abstract]  
REVENUES
NOTE 10 — REVENUES
DISAGGREGATION OF REVENUES
The following tables present the Company's Revenues disaggregated by reportable operating segment, major product line and distribution channel:
THREE MONTHS ENDED FEBRUARY 28, 2025
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$3,132 $1,742 $1,282 $1,052 $— $7,208 $349 $— $7,557 
Apparel1,510 913 412 358 — 3,193 22 — 3,215 
Equipment222 156 39 60 — 477 7 — 484 
Other— — — — 12 12 27 (26)13 
TOTAL REVENUES$4,864 $2,811 $1,733 $1,470 $12 $10,890 $405 $(26)$11,269 
Revenues by:
Sales to Wholesale Customers$2,499 $1,817 $995 $844 $— $6,155 $208 $— $6,363 
Sales through Direct to Consumer2,365 994 738 626 — 4,723 170 — 4,893 
Other— — — — 12 12 27 (26)13 
TOTAL REVENUES$4,864 $2,811 $1,733 $1,470 $12 $10,890 $405 $(26)$11,269 

THREE MONTHS ENDED FEBRUARY 29, 2024
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$3,460 $1,960 $1,547 $1,195 $— $8,162 $426 $— $8,588 
Apparel1,408 994 498 390 — 3,290 25 — 3,315 
Equipment202 184 39 62 — 487 9 — 496 
Other— — — — 9 9 35 (14)30 
TOTAL REVENUES$5,070 $3,138 $2,084 $1,647 $9 $11,948 $495 $(14)$12,429 
Revenues by:
Sales to Wholesale Customers$2,440 $1,966 $1,243 $939 $— $6,588 $257 $— $6,845 
Sales through Direct to Consumer2,630 1,172 841 708 — 5,351 203 — 5,554 
Other— — — — 9 9 35 (14)30 
TOTAL REVENUES$5,070 $3,138 $2,084 $1,647 $9 $11,948 $495 $(14)$12,429 
NINE MONTHS ENDED FEBRUARY 28, 2025
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$9,580 $5,676 $3,731 $3,338 $— $22,325 $1,149 $— $23,474 
Apparel4,534 3,042 1,244 1,143 — 9,963 65 — 10,028 
Equipment755 539 135 195 — 1,624 25 — 1,649 
Other— — — — 39 39 96 (74)61 
TOTAL REVENUES$14,869 $9,257 $5,110 $4,676 $39 $33,951 $1,335 $(74)$35,212 
Revenues by:
Sales to Wholesale Customers$7,840 $6,011 $2,870 $2,764 $— $19,485 $695 $— $20,180 
Sales through Direct to Consumer7,029 3,246 2,240 1,912 — 14,427 544 — 14,971 
Other— — — — 39 39 96 (74)61 
TOTAL REVENUES$14,869 $9,257 $5,110 $4,676 $39 $33,951 $1,335 $(74)$35,212 
NINE MONTHS ENDED FEBRUARY 29, 2024
(Dollars in millions)
NORTH AMERICAEUROPE, MIDDLE EAST & AFRICAGREATER CHINAASIA PACIFIC & LATIN AMERICAGLOBAL BRAND DIVISIONSTOTAL NIKE BRANDCONVERSECORPORATETOTAL NIKE, INC.
Revenues by:
Footwear$10,950 $6,406 $4,195 $3,639 $— $25,190 $1,390 $— $26,580 
Apparel4,555 3,331 1,368 1,198 — 10,452 75 — 10,527 
Equipment613 578 119 187 — 1,497 27 — 1,524 
Other— — — — 34 34 110 (19)125 
TOTAL REVENUES$16,118 $10,315 $5,682 $5,024 $34 $37,173 $1,602 $(19)$38,756 
Revenues by:
Sales to Wholesale Customers$8,114 $6,483 $3,165 $2,927 $— $20,689 $843 $— $21,532 
Sales through Direct to Consumer8,004 3,832 2,517 2,097 — 16,450 649 — 17,099 
Other— — — — 34 34 110 (19)125 
TOTAL REVENUES$16,118 $10,315 $5,682 $5,024 $34 $37,173 $1,602 $(19)$38,756 
Global Brand Divisions revenues included NIKE Brand licensing and other miscellaneous revenues that are not part of a geographic operating segment. Converse Other revenues were primarily attributable to licensing businesses. Corporate revenues primarily consisted of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse, but managed through the Company's central foreign exchange risk management program.
As of February 28, 2025 and May 31, 2024, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued liabilities on the Unaudited Condensed Consolidated Balance Sheets.