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Revenues
9 Months Ended
Feb. 29, 2020
Revenue from Contract with Customer [Abstract]  
Revenues
NOTE 11 — REVENUES
DISAGGREGATION OF REVENUES
The following tables present the Company's revenues disaggregated by reportable operating segment, major product line and by distribution channel:
 
THREE MONTHS ENDED FEBRUARY 29, 2020
(Dollars in millions)
NORTH AMERICA

EUROPE, MIDDLE EAST & AFRICA

GREATER CHINA

ASIA PACIFIC & LATIN AMERICA

GLOBAL BRAND DIVISIONS

TOTAL NIKE BRAND

CONVERSE

CORPORATE

TOTAL NIKE, INC.

Revenues by:
 
 
 
 
 
 
 
 
 
Footwear
$
2,628

$
1,711

$
1,075

$
963

$

$
6,377

$
455

$

$
6,832

Apparel
1,228

889

400

388


2,905

20


2,925

Equipment
123

109

31

63


326

5


331

Other




8

8

26

(18
)
16

TOTAL REVENUES
$
3,979

$
2,709

$
1,506

$
1,414

$
8

$
9,616

$
506

$
(18
)
$
10,104

Revenues by:
 
 
 
 
 
 
 
 
 
Sales to Wholesale Customers
$
2,521

$
1,956

$
881

$
953

$

$
6,311

$
330

$

$
6,641

Sales through Direct to Consumer
1,458

753

625

461


3,297

150


3,447

Other




8

8

26

(18
)
16

TOTAL REVENUES
$
3,979

$
2,709

$
1,506

$
1,414

$
8

$
9,616

$
506

$
(18
)
$
10,104

 
THREE MONTHS ENDED FEBRUARY 28, 2019
(Dollars in millions)
NORTH AMERICA

EUROPE, MIDDLE EAST & AFRICA

GREATER CHINA

ASIA PACIFIC & LATIN AMERICA

GLOBAL BRAND DIVISIONS

TOTAL NIKE BRAND

CONVERSE

CORPORATE

TOTAL NIKE, INC.

Revenues by:
 
 
 
 
 
 
 
 
 
Footwear
$
2,509

$
1,589

$
1,115

$
909

$

$
6,122

$
405

$

$
6,527

Apparel
1,173

750

444

340


2,707

27


2,734

Equipment
128

96

29

58


311

5


316

Other




8

8

26


34

TOTAL REVENUES
$
3,810

$
2,435

$
1,588

$
1,307

$
8

$
9,148

$
463

$

$
9,611

Revenues by:









Sales to Wholesale Customers
$
2,547

$
1,785

$
936

$
906

$

$
6,174

$
308

$

$
6,482

Sales through Direct to Consumer
1,263

650

652

401


2,966

129


3,095

Other




8

8

26


34

TOTAL REVENUES
$
3,810

$
2,435

$
1,588

$
1,307

$
8

$
9,148

$
463

$

$
9,611


 
NINE MONTHS ENDED FEBRUARY 29, 2020
(Dollars in millions)
NORTH AMERICA

EUROPE, MIDDLE EAST & AFRICA

GREATER CHINA

ASIA PACIFIC & LATIN AMERICA

GLOBAL BRAND DIVISIONS

TOTAL NIKE BRAND

CONVERSE

CORPORATE

TOTAL NIKE, INC.

Revenues by:
 
 
 
 
 
 
 
 
 
Footwear
$
7,723

$
5,005

$
3,486

$
2,890

$

$
19,104

$
1,367

$

$
20,471

Apparel
4,076

2,655

1,428

1,154


9,313

76


9,389

Equipment
455

359

118

183


1,115

20


1,135

Other




24

24

78

(7
)
95

TOTAL REVENUES
$
12,254

$
8,019

$
5,032

$
4,227

$
24

$
29,556

$
1,541

$
(7
)
$
31,090

Revenues by:
 
 
 
 
 
 
 
 
 
Sales to Wholesale Customers
$
8,119

$
5,792

$
2,895

$
2,925

$

$
19,731

$
983

$

$
20,714

Sales through Direct to Consumer
4,135

2,227

2,137

1,302


9,801

480


10,281

Other




24

24

78

(7
)
95

TOTAL REVENUES
$
12,254

$
8,019

$
5,032

$
4,227

$
24

$
29,556

$
1,541

$
(7
)
$
31,090

 
NINE MONTHS ENDED FEBRUARY 28, 2019
(Dollars in millions)
NORTH AMERICA

EUROPE, MIDDLE EAST & AFRICA

GREATER CHINA

ASIA PACIFIC & LATIN AMERICA

GLOBAL BRAND DIVISIONS

TOTAL NIKE BRAND

CONVERSE

CORPORATE

TOTAL NIKE, INC.

Revenues by:
 
 
 
 
 
 
 
 
 
Footwear
$
7,309

$
4,650

$
3,095

$
2,669

$

$
17,723

$
1,222

$

$
18,945

Apparel
3,985

2,374

1,314

1,032


8,705

93


8,798

Equipment
443

331

102

174


1,050

18


1,068

Other




33

33

82

7

122

TOTAL REVENUES
$
11,737

$
7,355

$
4,511

$
3,875

$
33

$
27,511

$
1,415

$
7

$
28,933

Revenues by:









Sales to Wholesale Customers
$
8,031

$
5,318

$
2,704

$
2,777

$

$
18,830

$
930

$

$
19,760

Sales through Direct to Consumer
3,706

2,037

1,807

1,098


8,648

403


9,051

Other




33

33

82

7

122

TOTAL REVENUES
$
11,737

$
7,355

$
4,511

$
3,875

$
33

$
27,511

$
1,415

$
7

$
28,933


For the three and nine months ended February 29, 2020 and February 28, 2019, other revenues for Global Brand Divisions and Converse were primarily attributable to licensing businesses. For the three and nine months ended February 29, 2020 and February 28, 2019, other revenues for Corporate primarily consisted of foreign currency hedge gains and losses related to revenues generated by entities within the NIKE Brand geographic operating segments and Converse but managed through the Company's central foreign exchange risk management program.
As of February 29, 2020 and May 31, 2019, the Company did not have any contract assets and had an immaterial amount of contract liabilities recorded in Accrued Liabilities on the Unaudited Condensed Consolidated Balance Sheets.