SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

ROBINSON J MACK

(Last)

(First)

(Middle)

4370 PEACHTREE ROAD NE

(Street)

ATLANTA

30319

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
BULL RUN CORP [ BULL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	Chairman

3. Date of Earliest Transaction (Month/Day/Year)
12/01/2003

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock, $.01 par value	12/01/2003		P		30,000	A	$1.5	948,993	D
Common Stock, $.01 par value								266,059	I	by General Partnership⁽¹⁾
Common Stock, $.01 par value								52,710	I	by Spouse⁽²⁾
Common Stock, $.01 par value								42,800	I	by Trust for Child⁽³⁾
Common Stock, $.01 par value								58,320	I	by Trust for Child⁽⁴⁾
Common Stock, $.01 par value								19,200	I	by JMR Foundation
Common Stock, $.01 par value	12/01/2003		P		30,000	A	$1.5	72,724	I	by Delta Fire Insurance Co.⁽⁵⁾
Common Stock, $.01 par value								206,179	I	by Delta Life Insurance Co.⁽⁶⁾
Common Stock, $.01 par value								76,335	I	by Bankers Fidelity⁽⁷⁾
Common Stock, $.01 par value								61,335	I	by Georgia Casualty & Surety⁽⁸⁾
Common Stock, $.01 par value	12/01/2003		P		30,000	A	$1.5	44,324	I	by Gulf Capital Services, Ltd.⁽⁹⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Option to Purchase	$14.85							04/23/2002⁽¹⁰⁾	04/23/2006	Common Stock, $.01 par	35,000		1	D

Explanation of Responses:

1. The reporting person is a general partner of the Robinson-Prather Partnership, which beneficially owns these securities.

2. Owned by spouse, Harriett J. Robinson

3. Owned by Harriett J. Robinson, Trustee U/A 8/25/84 FBO Robin M. Robinson

4. Owned by Harriett J. Robinson, Trustee U/A 8/25/84 FBO Jill E. Robinson

5. Owned by Delta Fire & Casualty Insurance Co., of which the reporting person is Chairman & President.

6. Owned by Delta Life Insurance Co., of which the reporting person is Chairman & President.

7. Owned by Bankers Fidelity Life Insurance Company, a wholly-owned subsidiary of Atlantic American Corporation, of which the reporting person is Chairman of the Board.

8. Owned by Georgia Casualty & Surety Insurance Co., of which the reporting person is Chairman.

9. Owned by Gulf Capital Services, Ltd., which is a family-owned limited partnership.

10. Exercisable in 11,650 share increments on 4/23/02 and 4/23/03, and 11,700 share increment on 4/23/04.

Remarks:

	FREDERICK J. ERICKSON attorney in fact for J. MACK ROBINSON	12/08/2003
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.